A. Clearly state which e-commerce business model you have chosen. For each chosen website; report the business name, the homepage URL, and include a screenshot of the homepage.
B. For each chosen website; in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.
C. For each chosen website; in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.
D. For each website; consider the following attributes and assess them on the following five-point semantic differential scale.
The individual consumer is finding different ways to meet the needs through the use of the ecommerce models and with the help of these models different services can be provided to individuals. The different types of the business models are B2B, B2C, P2P, and C2B (Veit, et al. 2014).
Talking about the P2P eCommerce models websites provide a platform to consumers to sell their products to the other type of the consumers. Under the P2P commerce model the website provides the platform with the numerous characteristics and allows the seller to become the consumer of the other products. These websites usually make money by charging the commissions or through the advertisements and the examples include the P2P market place for Example OLX, Letgo. In terms of the financial services in the Australia, there are numerous websites which provide the accounting and the financial advisory services (Turban, et al. 2017).
The name of the business is PwC and Deloitte and the two selected websites are https://www.pwc.in/ and https://www2.deloitte.com/au/en.html and the screenshots of the homepage is determined below.
The chosen business model is the Person to Person model where the services are being catered to each other and the buyers are the sellers and the sellers are the buyers. Moreover, these two websites completely fit within the selected model as both the websites facilitates the assurance and the advisory services as well as the tax services (Shi, Li, Bao and Zhang, 2016). Apart from this the risk advisory services, legal and the actuarial services are also provided by the above business.
The principal business goals of the business are to provide the services in the different sectors and to cater the numerous consumers and the clients form across the world. Deloitte member firms offer the services in the following functions along with the specification of the country. The services provided by the Deloitte organisation are the facilities of the audit, consulting, financial advisory, tax and legal and the GovLab (Tohmatsu, 2013). When compared to the PwC the facilities it delivers to its clients are Assurance, Advisory and the income tax filings. Moreover due to its wide range of size PwC is able to contribute data analysis to a wide range of areas (PwC, 2017).
|
Particulars |
PWC |
Deloitte |
Rating Pwc |
Rating Deloitte |
|
How does the website URL relate to the business name |
Price Waterhouse Coopers was merged with Coopers and Lybrand written in the lower case w and the camelcase C. (Pwc, 2018). |
In 1989, Deloitte Haskins and sells amalgamated with Touche Ross forming the Deloitte and Touche and operates un the name of Touche Ross in Australia |
3 |
3 |
|
How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)? |
The website is easily found and available along with the relatable information. |
Easily availability of the website (Tohmatsu, 2013). |
5 |
4 |
|
Does the website give me all the organisational information a user could reasonably require? |
Yes, when compared to the Deloitte, PwC has the bold visibility of all the facilities it caters to the needs of the clients. The new products and the solutions and the technological solutions that is important for the business challenges. The PwC also features the legal aspects and the site map is also provided (Pwc, 2018). |
Yes in comparison to the PWC, Deloitte website provides the information regarding the mini description of the business, the location and the globally situated offices around the world. Apart from this the contact information and the opportunities for the upcoming jobs and the career information is displayed on the right tab (Deloitte office, (2018. |
4 |
4 |
|
Are requirements to provide a user’s (personal or sensitive) information appropriate |
Yes in case of the PwC the information is appropriate. |
Yes, in case of the Deloitte to an extent the information is appropriate and are subject to change with the changes in the rules. |
4 |
5 |
|
How well does the website reassure users about the security and use of their information? |
For the purpose of the security purposes the website has an additional word before the URL in the form of https. |
In terms of the security the Deloitte is also offering the same security protocol and has provided all the legal aspects and the terms of use. |
5 |
5 |
|
How well does the website foster user trust in the organisation? |
The trust of a user is built through the ease and the time saving facilities provided by the organisation in the form of a website. PwC fosters the facilities through the service section. The major difference between the website of the Deloitte and the PwC is the critical components are featured in the front tab in PwC. |
Deloitte on the contrary builds the trust by giving the opportunities to the users to be more responsive and provide the personalised services with different tabs and logos. The tabs are also categorised in the form of the consulting services, risk advisory audit, economics and assurance services. The service tab is featured below the entire list of categories in case of Deloitte |
4 |
5 |
|
How well does the website address legal issues associated with use of the website or engagement in transactions? |
The legal issues are addressed by the company within every fortnight but yet the information provided is not the responsibility of the PwC. The transparency is the key reason of why the PwC website is not reliable and the users shall consult the PwC professional. Apart from this there is the third party links associated with the PwC, the PwC has no control over it(Pwc, 2018). |
The website is in the fulfilment of the laws and the regulations and there are certain areas of the website which are covered by the personal information. Each department of the Deloitte has its own security policies and in comparison to the PwC the data on the Deloitte is most secured and they are applicable to the Australian Privacy Principles contained in the Privacy Act 1988 (Wei and Stata, 2017). |
2 |
4 |
|
How well does the website provide for the accessibility needs of users? |
The concept focuses on enabling the users to have the features being accessed with the help if easy design and operating design of the users (Henry, Abou-Zahra and Brewer, 2014). The website of the PwC starts with the word explore which attracts the customers and builds the thought process in the mind and allows the client to not only access the services provided on the website but also to get a knowledge of the industries availing the facilities to have a cross comparison. Moreover the company’s website is also attractive due to the bold red colour with a combination of the white. |
In case of the Deloitte company’s website the accessibility needs of the users are satisfied with the full transparency and the website is designed more in the modern way as compared to the website of the PwC. The best feature of the website of the Deloitte is its individual tabs which play a major role in helping the client’s reach at the right platform without wasting much time (Aizpurua, Harper and Vigo, 2016). The accessibility statement is also issued on the portal which is missing on the PwC website. |
4 |
4 |
|
How well does the website address the language or cultural needs of users? |
The language accepted by the PwC is global and simple English. |
In terms of the language the Deloitte provides the better services by providing the option of the change in the language according to the change of the location. |
2 |
5 |
|
Does the website contain all the product information that a user could reasonably require? |
Yes, after analysing the website of the PwC company all the necessary and the relevant information are disclosed on the website in the form of the headings namely industries, services, publications and the general information of the company which involves a lot of information about the innovation, the environmental policy and the press room news and a lot more (Wang, et al 2017). |
In term of the information and its disclosure on the website and the portal, Deloitte is also well designed and all the latest information and the reports are available. Besides that the feedback option is a plus point in case of the Deloitte which enables the users to prove the instant feedback to the company to resolve their query (Ismailova, 2017). |
4 |
5 |
|
Does the website allow all the customisation (user-managed features) that a user could reasonably expect? |
In comparison to the Deloitte the auto select of the location feature is missing and this makes the time consuming for the clients if they wish to get a look on other countries perspective for the purpose of the decision making(Pwc, 2018). |
In case of the Deloitte the major customisation is the location wise. Otherwise the website allows the customers to get an easy access of all the features (Warren and Warren, 2016). |
2 |
5 |
|
How well does the website personalise the experience for users? |
The website personalises the experience by giving them the colourful and picture based designs to operate and connect. |
This website is relatable in all sense and it gives the simpler look and scroll. |
4 |
4 |
|
Does the website identify sufficient channels for user service/support? |
Yes there are lot of channels available such as Facebook, twitter, linked in and YouTube |
Under this scenario there are more options apart from what PwC has such as Google plus and blogs. |
4 |
5 |
|
How easy is it to find any information on the website about the organisation, their products or services? |
It’s very easy and available on the top bar of the website. |
It’s pretty idealistic as all the information is clubbed under one tab and the user needs to open the different links to find out about the products and the services. |
4 |
5 |
|
How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)? |
The language is suitable and commonly used English language. |
Under the Deloitte the language changes according to the location selected. Henceforth its way easy for the customers to access their home language. |
4 |
5 |
|
Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organisation)? |
Yes, the navigation of the website is much easy as compared to the Deloitte as every important thing is shared on the top level bar (Pwc, 2018). |
The navigation of the Deloitte website is more conjusted and brief in nature and demands the opening of the different links to links. |
3 |
3 |
|
How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the target audience? |
The colour of the PwC website is the combination of the red and white as per the logo |
The colours are subtle like black and white and they are more commonly suiting to the eyes. |
3 |
5 |
|
How well does the website foster community among users? |
The website fosters the community among the users incredibly by delivering the code of conduct policy under the section About us on the top right corner. Along with the code of conduct the website is also engaged in featuring the purpose and the values and the CSR policies. |
Deloitte is known for its simplest and easiest accessibility. However, the community section is what they lack in, in terms of the PwC. |
3 |
3 |
|
How quickly does the website load into your browser and do all website features, links and embedded objects (eg: media files or applets) work as intended |
The website loads faster and takes almost 3 seconds to load the entire format (Yu, and Young, 2017). |
It takes more than double of what the PwC takes in terms of loading of the entire portal. |
5 |
4 |
|
How well does the website support different web-browsers or platforms (e.g. mobile devices) |
The PWC website becomes a bit cumbersome to us eon the phone as there are some features which do not fit in the screen of the phone |
The website supports the different platforms equally as it supports the laptop or the desktops (Hang,et al 2017). |
4 |
5 |
|
Does the website provide a sufficient range of payment options as could be reasonably expected? |
To fuse an engaged approach in examination, PwC have constrained their inclusion of organizations to five noteworthy business fragments in the eCommerce and Internet segment—Over-the-Top (OTT), Online Advertising, eTail and Marketplace, Digital Payments and Cloud. Cross border payment are also accepted in lieu of the RBI guidelines (PwC payments, 2018). |
The new payment options are given to the users of the Deloitte to make the payments by credit debit cards and also enables the users to gain 1Qantas point for every $1 spent on the Deloitte private for availing the services (Deloitte, 2018). |
4 |
5 |
|
Does the website provide a sufficient range of delivery options as could be reasonably expected? |
The delivery options are high in case of this website and are easily available. The delivery options are also configured on the basis of the sectors in which the services are delivered (Pwc, 2018). |
Under this website the delivery option to the industries are also segregated but to a lower level in comparison to the PwC. |
4 |
2 |
The website of the Deloitte is more likely to be successful as it is simple and easy to access in comparison to the PwC because of the two major features which are both in alignment of the customer satisfaction. Customer satisfaction is the key for the professional service providers as they are also the customers of the customers. The services are the main source of revenue. The two distinct features are the language and the payment method for the services opted by the clients. Moreover the Deloitte is the number one firm in the world in terms of the revenue and the other accessibility features when compared to the PwC. The clients of the Deloitte have an easy access to the portal in their home language and the tabs are segregates to reach the right platform in the easiest manner possible which can also save the time. The Deloitte if improves the timing factor on the search engine to operate the website can change the entire scenario and becoming the world’s most demanding site which is catering the financial and the advisory services’ needs of the clients across the world (Sheleheda, 2015).
Financial and Accounting Services
References
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Deloitte office, (2018) Our Offices [Online] https://www2.deloitte.com/in/en/footerlinks/office-locator.html [Accessed on 13th September 2018]
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