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Marketplace as a Human Intervention

Discuss about the Managing Global Marketplace for Cultural Politics.

The article discusses the marketplace being a human intervention. It is responsible for simultaneously delivering a benchmark of living and it serving as a platform for the substitute of ideas. With the advances in technology the theories of marketing have evolved in order to adapt to the changing times.  Information technology is responsible for having caused radical changes in the experiences which human beings are facing currently. In the present situation, the advancements in science and technology brings forth the promise of the transformation of both human life and business practices. The changes in technology as well as the changing nature of the marketplace act as an engine of financial exchange and also as a focal point of public life. The article also discusses about the marketplace of the future and the implications of the present developments in the current scenario.

The article mentions that two three decades ago it would not have been possible to guess whether there would be any sort of advancement in technology and also whether this would in any way change the lifestyles of the individuals. The role of the marketplace in the human lives has changed radically due to the reason that technology has grown to play a huge part in the marketplace. As a result of this, the relationship between buyers and sellers has evolved rapidly. The article discusses the dialogue between Socrates and Glaucon. It has been argued by Socrates that the concept of exchange is the major reason for humans to gather together and form different communities and be a part of community life. With regard to the Maslow’s Hierarchy of needs there is the distinguishing between the numerous categories of needs and wants. There were several noteworthy concepts of exchange in the Socrates era. The guild system was used in ancient civilizations of Greece and Rome as a critical aspect of human development.

Regarding to the concept of marketing it the future it is stated that there are future “patterns of demand and forecast”. The marketing plan is also crucial for meeting quarterly or yearly objectives of the demands. The beginning of the internet marketers need to be disturbed about the forecasts regarding the future of technology. The four questions technique of understanding the influence of a new technology can be utilized to understand the changes which occur as a result of the technologies. The different theories of e-marketing can be applied in addition to the theories of marketing for the explanation of the present day e-commerce techniques and applications.

Adaptation of Marketing with Advances in Technology

It can therefore be concluded that there are numerous challenges as well as scope for the present world which have been created by the internet. The business environment is also changing at a very fast pace and this makes it difficult to pin-pointedly describe the process which is going on. The best strategy for development is adapting to the new age strategies.

The article describes the impact of the global internet on the areas which are under the geographical reach of the internet. It is believed that the traditional sources of power are attained by the transgression of the territorial boundaries. The advancement of technology and particularly the internet has become symbolic of the concept of globalisation. It has been inferred after much study that the internet and its advancement has been considered as the catalyst of globalization. The all round access and reach of the internet has made it relatable with political, geographical as well as physical factors. The change in the conditions of politics worldwide can be regarded as the after effect of the advancement of the internet. In this connection the article discuses the discursive dimensions of the concept of globalisation. The concept of the global internet is also discussed as an important factor in today’s world.

The analysis of the global character of the internet rotates around the two decision making entities related to the internet.  The “Internet Engineering Task Force and the Internet Corporation for Assigned Names” are connoted as “global village” and “global marketplace” respectively. The proper aim of globalization can only be understood if the detailed foray of the internet up to the present times can be analysed. The concept of globalization involves the discussion of the processes and forces which are responsible for conceiving the world in more or less global terms. Globalisation is believed to have the power to change the state and the overall forces responsible for causing a societal upheaval in the present times. Geographical borders and even political territories have been transcended due to the concepts of internet and globalization respectively. There are a plethora of metaphors which can be used to describe the idea of globalization. The article states that metaphors are not simply used to explain meanings but they help in understanding the connoted difference between the world and the globe. The ideas of metaphors help get a different and refreshing perspective to human life.

Evolution of the Relationship between Buyers and Sellers

The idea put forward here regarding the analytical focus on the concept of internet and the effects at basic protocols help in the management of change. The basic fundamentality however does not change. The most important case in point is the capability of the internet to transcend all the existing barriers of space and time. In lieu of the global marketplace it can be said that it power of the internet and its contribution to economic activity globally which has brought about a revolution. 

As a befitting conclusion it can be said that the software and technical features of the internet alone do not contribute to the global marketplace concept. The impact of the internet in the backdrop of globalization and political transformation can be studied which ultimately leads to the capture of political action and political imagination. All in all, the internet is bound to remain the emblem of globalization and dominance.

This particular article discusses the concept that in order to stay competitive, firms need to continuously develop and acclimatize their particular business models. Very less information is there on the concept of achievement of this particular objective. In this particular connection, there is the emergent Web 2.0 phenomenon which helps in identify the trends and features which are changing the rules of the “create and capture value game”. It is desirable that the executives plan their particular ideas and try to benchmark the efforts of their firms in order to adopt the differences associated with the Web in their model.

As one of the most impactful changes impacting the environment of business as well as society in the recent times it has been seen that Internet provides an ideal setting for the study of business and the development of business models. It is being believed that the Web 2.0 Phenomenon is likely to give managers a clear guidance on the ways in which they can adapt to the changing technology as well as user behaviour. It is seen that the firms are faced with several challenges, such as new competitive market structures, government and regulatory changes as also the technological processes. These challenges cause the firms to adapt to any sort of significant business models. Internet is responsible for changing the way in which business is being conducted. There however is very little available information on the way in which business is conducted. The Web 2.0 has different implications for different sort of processes.

Web 2.0 Phenomenon in Modifying Business Models

A Business model helps in the reflection of the operational and output system of a company and helps in capturing the way in which firms operate. It has several sub models or domains which contribute towards the way firms function and help in the creation of value. The different types of business models discussed are content-oriented business models, commerce oriented, context-oriented as well as connection-oriented business models. These types of business models comprise certain specific areas which focus on the different areas of the business.

The disruptions in the environment can cause fundamental changes in the business models particularly in case of Internet Markets. The four most important factors of the Web 2.0 phenomenon which have been described are social networking, interaction orientation, personalization, customization and also that of user added value. There are certain existent sub factors which are linked to them as well. The article also states the instances where they interviewed managers in order to understand which innovations in the Web 2.0 are suitable to be applied to the business models.

It is necessary to adapt the web to the business models of the generation so that the modernisation and advancement of the internet can be utilized. The web phenomenon can be applied effectively on a vast range of scenarios. The article is extremely informative and insightful as to how a particular model can be modified based on the web specifications.

The article describes the implications of the Web 2.0 on the numerous international marketing strategies in the 21st Century. It is necessary for the business managers of the 21st century to consider the implications of the new developments in the web along with the challenges and issues. Different connotations are utilized for the Web 2.0, like that of social media and imaginative consumers due to the close link between them.

It has been seen that “Web 2.0 technologies” have caused three specific effects which are the “shift in the locus of activity from the Desktop to the Web, a shift in the locus of value production from the firm to the consumer, an a shift in the locus of power away from the firm to the consumer”. The Web 2.0 can be considered to be a series of both hardware and software technological innovations. The new locus of value is basically the new cohort of consumers, who produce considerable part of the value added content in the social media. It is basically the networks of the friends and associates which constitute the social sphere. Social media is the medium through which there is an interaction between the conduits as well as the content associated with the individuals as well as the organisations. There are different sorts of texts, pictures and networks which come under the bracket of social media.

It has been seen that there are several success stories which have been seen with respect to the new social media revolution. There have been noteworthy disasters as well for the companies in the present era. There is a particular thing which is noteworthy in the present era and this is the creation of value form the company to the individual or the community.


The different axioms which are mentioned in connection to that of the social media, “Web 2.0 and its implications” is that dependent on technology culture as well as the governing of a specific country. Secondly in the age of social media it is very rare for local events to remain local. Thirdly in the age of social media, general issues seldom remain general and the macro issues tend to be re (interpreted) locally. Fourthly, the actions and creations of creative consumers tend to be a function of the technology, culture and government of a specific country. Lastly it has been stated that, the inherent nature of technology is to be historically dependent.

Finally it can be concluded that in the present world, specifically in the context of strategic marketing, the concept of “world” is taken to have different connotations. It is used in a sense of the marketing world and also in the sense of the application of marketing in the world. The victorious implementation of the social media and the development in the background of business models has to go hand in hand. The present century is extremely challenging and the global boundaries are huge. Therefore all the opportunities and threats need to be considered with the shifts of locus in all the contexts.

Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), pp.261-271.

Shah, N., 2008. From global village to global marketplace: Metaphorical descriptions of the global Internet. International Journal of Media & Cultural Politics, 4(1), pp.9-26.

Wirtz, B.W., Schilke, O. and Ullrich, S., 2010. Strategic development of business models: implications of the Web 2.0 for creating value on the internet. Long range planning, 43(2-3), pp.272-290.

Zinkhan, G.M., 2005. The marketplace, emerging technology and marketing theory. Marketing theory, 5(1), pp.105-115.

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My Assignment Help. (2019). The Impact Of Web 2.0 And Internet On Business And Globalization, Essay.. Retrieved from https://myassignmenthelp.com/free-samples/managing-global-marketplacecultural-politics.

"The Impact Of Web 2.0 And Internet On Business And Globalization, Essay.." My Assignment Help, 2019, https://myassignmenthelp.com/free-samples/managing-global-marketplacecultural-politics.

My Assignment Help (2019) The Impact Of Web 2.0 And Internet On Business And Globalization, Essay. [Online]. Available from: https://myassignmenthelp.com/free-samples/managing-global-marketplacecultural-politics
[Accessed 22 July 2024].

My Assignment Help. 'The Impact Of Web 2.0 And Internet On Business And Globalization, Essay.' (My Assignment Help, 2019) <https://myassignmenthelp.com/free-samples/managing-global-marketplacecultural-politics> accessed 22 July 2024.

My Assignment Help. The Impact Of Web 2.0 And Internet On Business And Globalization, Essay. [Internet]. My Assignment Help. 2019 [cited 22 July 2024]. Available from: https://myassignmenthelp.com/free-samples/managing-global-marketplacecultural-politics.

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