$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Marketing Makes A Positive Contribution: Consumers

tag 0 Download10 Pages 2,375 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Marketing Makes a Positive Contribution for Consumers.



Marketing makes a positive contribution to the common goods and marketers are serious about environmental stewardship (Fisher, Campbell and Svendsen 2012). Common goods are those goods that are intangible in nature and non excludable in nature. These goods are based on some of the criteria as if whether the consumption of the goods are done by a particular individual prevents other individuals for consuming it or not. This particular criterion defines the rivalry between the individuals for the consumption of the good (Connolly et al. 2013). When a person consumes the good, the other person should not be stopped from acquiring that good. The second criterion for common good is that they should be non excludable. It checks that if it is possible to preclude all the consumers to access the goods, even if they have not paid for the good. The best examples of common goods are air and water. The environmental stewardship is the dutiful utilization and protection of the natural environment by sustainable and conservation practices. Environmental stewardship is usually practiced or utilized by all individuals and organizations (Demarche et al. 2012). It is the responsibility of all organizations to maintain the environmental stewardship with their products. Marketing of any organization plays, the most important role in the positive contribution to the common good and marketers should be extremely serious about environmental stewardship.

The following report outlines a brief discussion on the basic concept of common goods and environmental stewardship. The report helps to understand the economic, ethical and legal issues or problems that have a serious impact on the marketing in addressing the common good and environmental stewardship (Berliner and Prakash 2013). The report provides various examples with proper justifications. The description of the above discussion is provided in the following paragraphs.



Economic Issues

The economic issues or the problems can be defined as the basic problems that are related to the finite resources of an economy. When these resources are not enough or are insufficient in nature for satisfying all the requirements and needs of a human being, the situation is claimed economic issue or economic problem (Barrage, Chyn and Hastings 2014). There are three distinct questions that are to be answered for any economic problem. These questions include what should be produced, how can be produced and from whom it can be produced. These economic issues have a major impact on three common goods and environmental stewardship. There are several examples for such cases. The recognized chain of hotels namely, the Hyatt Regency strongly follows the utilization of common good environmental stewardship (Sison and Fontrodona 2012). They believe that environmental stewardship should be maintained by all organizations and businesses to keep the balance of the eco system and common goods. They have undertaken several measures for their actions. The main actions undertaken by Hyatt Regency to maintain the environmental stewardship include the utilization of resources thoughtfully, reducing the energy utilization and emission of greenhouse gases, reduction in the utilization and wastage of water, tackling the waste, focusing on the food waste. They have started to build a culture of environmental stewardship (Donati 2012). Moreover, the main benefit of Hyatt Regency is that they are working together for maintaining environmental stewardship from their business. However, there are several economic issues or problems in maintaining this stewardship. These economic issues have a strong impact on the common goods and environmental stewardship. For any organization, the economic issues have an impact on the marketing (King 2014). The main economic issues or problems that arise due to common good and environmental stewardship in any organization are as follows:

  1. i) Excess Resources: The resources that are utilized for maintaining the environmental stewardship are required in excess amount (Dasgupta and Ramanathan 2014). These resources are extremely needed or required for the maintenance of environmental stewardship. For example, the utilization of resources thoughtfully, reducing the energy utilization and emission of greenhouse gases, reduction in the utilization and wastage of water, tackling the waste, focusing on the food waste are done with proper measures. They cannot be done without proper resources (King 2014). These resources are expensive and thus can affect the economic balance of the organization.
  2. ii) Time: This is another most important resource utilized for the maintenance of common good and environmental stewardship. The implementation or maintenance of the excess resources in any organization or business requires time (Carroll 2014). Time is the most important resource for any organization. If time is wasted in organization, it will directly affect the economic state of that organization.

            The economic factors that affect the business or organization are as follows:

  1. i) Consumer Confidence: This is the most important issue in economic sector. The confidence of the consumers is the most significant indicator of economy, which evaluates the overall optimism of consumers about the state of the economy (Welchman 2012). The consumers, who are confident, have the tendency to be extremely willing to spend the money than those consumers, who have lower confidence. It means the businesses are more likely to flourish when confidence of the consumers is high. 
  2. ii) Employment: The economy has the tendency to follow a specific cycle of business of the booms of economy, which are further followed by the period of decline and period of stagnation. During the periods of boom, jobs are tending to be affluent, since the companies require employees to keep up with the demand (Carroll 2014). When the unemployment rate is lower, the tends towards consumer spending are extremely high as most of the people have the income to spend, which is good for businesses and also help to drive growth. 

Interest Rates: The interest rates are the amounts, which a lender charges a particular business or an individual for borrowing money. Some of the small businesses mostly rely on the loans from several financial institutions or banks as the main source of finance (Dasgupta and Ramanathan 2014). The high interest rates usually end in the higher total business expenses for companies with debt. High interest rates can also reduce consumer spending, because high rates make it more expensive for consumers to take out loans to buy things like cars and homes.

  1. iv) Inflation: The rate at which the economy rises or increases in known as inflation. Inflation causes the increment in the expenses of business like the utilities, rent and the expenses of materials utilized in production (Johnson 2013). The rising costs are likely to force the businesses for incrementing the prices on their own services and the products for keeping the speed with inflation and to maintain profits. Inflation can mitigate the power of purchasing for the consumers unless the employers increment the wages on the basis on the level of inflation.

Thus, it can be said that the economic issues have a strong impact on marketing in a business or organization.


Legal Issues

The legal issues or problems are the second most important issues for marketing in any business or organization. The main issues in marketing are as follows:

  1. i) Illegal Data Collection: This is the most important issue in any marketing campaign. If the data that is collected for the marketing campaign is illegal, the entire marketing campaign turns out to be illegal. This wrong or illegal collection of data often can turn out to be a major problem for the organization (King 2014). Thus, it is the most important step or issue for the legal sector of marketing. The most important and essential data will include information about age, demographic, spending habits, and interests. The famous and the leading marketers like Google and Facebook have become much popular due to the appropriate collection of data.
  2. ii) Illegal Distribution of Data: This is the second most important legal issue in case of .an organization (Dasgupta and Ramanathan 2014). If the data will be distributed illegally, the entire process of the organization will be considered as illegal. This illegal distribution of data is dangerous and illegal for the environment.

Misleading Claims: Misleading claims in advertising may involve claims about the quality of the product, the availability of a service and any exclusion on a common good (Sison and Fontrodona 2013). This misleading of claims is even dangerous and illegal for the environment.

The above mentioned issues or problems clearly define that the legal issues have a strong impact on marketing and marketers.


Ethical Issues

Ethical issues are nothing but the problems in ethical path undertaken by a particular organization or marketer (King 2014). The ethical issues have an extremely strong impact on marketing. The ethical issues are as follows:

  1. i) Grouping the Market Audience: Any type of unethical practices in marketing normally result in the grouping the market audience into several segments. Selective marketingmay be utilized for discouraging the explicit demand arising from the specific market segments that are undesirable or to deprive them completely (Krasny et al. 2012). The main examples of unethical market exclusion usually include the industry attitudes towards the plus size audience and ethnic minority.
  2. ii) Ethics in Advertising and Promotion: The main point of discussion in the ethical issues in advertising content is the gender. Another important issue is ethics for marketing is violence in advertising, especially where the children should not be affected by the content (Romolini, Grove and Locke 2013). A negative advertising policy allows the specific advertiser to highlight the several disadvantages of the products of the competitors rather than displaying the evident benefits of their own services or products. These types of policies are rampant in political advertising.

Anti-Competitive Practices: The various approaches are anti-competitive (Melville, Bartley and Weinburgh 2012). For example, switch and bait is a particular type of fraud where the customers are lured or baited through the advertisements for some products or services that have a low price; however, the customers find in reality that the advertised good is unavailable and they are switched towards a product that is costlier and was not intended in the advertisements. The second type of anti competitive policy is planned obsolescence. It is the approach of designing a specific product that has a limited useful life (Fisher, Campbell and Svendsen 2012). It will become non-functional or out of fashion after a certain period and thereby lets the consumer to purchase another product again.

The above mentioned issues are problems are the main ethical issues in case of marketing addressing to common good and environmental stewardship.



Therefore, from the above discussion it can be concluded that, marketing of any organization plays, the most important role in the optimistic involvement to the general goods and marketers should be extremely serious about environmental stewardship. Common goods are those particular type of goods, which are non excludable and non tangible in nature. These types of common goods are checked on some of the basic criteria to check whether their consumption done by any particular individual is preventing the other individuals from consumption or not. The criterion normally checks, whether there is a possibility for precluding the various consumers from accessing the goods or not. This criterion is checked even after the good is not purchased. The most relevant examples of the common goods are water and air. The dutiful protection and usage of the environment by practices that are conservative and sustainable. The maintenance of environmental stewardship is the basic responsibility of every organization with their services and products. The above report has provided a brief description on the basic concept of common goods and environmental stewardship. The report has also helped in understanding the various legal, economic and ethical problems and issues, which have the  most dangerous impact on the marketing for addressing the environmental stewardship and common good. The report has also provided several examples with relevant justifications. The report has thus clearly proved the statement that marketing makes a positive contribution to the common goods and marketers are serious about environmental stewardship.



Barrage, L., Chyn, E., and Hastings, J. 2014. Advertising, reputation, and environmental stewardship: Evidence from the BP oil spill. Ann Arbor, 1001, 48109-1220.

Berliner, D., and Prakash, A. 2013. Signaling environmental stewardship in the shadow of weak governance: The global diffusion of ISO 14001. Law & Society Review, 47(2), 345-373.

Carroll, C. 2014. Native enclosures: Tribal national parks and the progressive politics of environmental stewardship in Indian Country. Geoforum, 53, 31-40.

Connolly, J. J., Svendsen, E. S., Fisher, D. R., and Campbell, L. K. 2013. Organizing urban ecosystem services through environmental stewardship governance in New York City. Landscape and Urban Planning, 109(1), 76-84.

Dasgupta, P., and Ramanathan, V. 2014. Pursuit of the common good. Science, 345(6203), 1457-1458.

Demarche, P., Junghanns, C., Nair, R. R., and Agathos, S. N. 2012. Harnessing the power of enzymes for environmental stewardship. Biotechnology advances, 30(5), 933-953.

Donati, P. 2012. Discovering the relational character of the common good. Sociology and Catholic Social Teaching: Contemporary Theory and Research, 6, 193.

Fisher, D. R., Campbell, L. K., and Svendsen, E. S. 2012. The organisational structure of urban environmental stewardship. Environmental Politics, 21(1), 26-48.

Johnson, D. 2013. Can competent authorities cooperate for the common good: towards a collective arrangement in the North-East Atlantic. In Environmental Security in the Arctic Ocean (pp. 333-343). Springer, Dordrecht.

King, P. 2014. Socialism and the common good: new Fabian essays. Routledge.

Krasny, M. E., Crestol, S. R., Tidball, K. G., and Stedman, R. C. 2014. New York City's oyster gardeners: Memories and meanings as motivations for volunteer environmental stewardship. Landscape and urban planning, 132, 16-25.

Melville, W., Bartley, A., and Weinburgh, M. 2012. Change Forces: Implementing Change in a Secondary School for the Common Good. Canadian Journal of Educational Administration and Policy.

Romolini, M., Grove, J. M., and Locke, D. H. 2013. Assessing and comparing relationships between urban environmental stewardship networks and land cover in Baltimore and Seattle. Landscape and Urban Planning, 120, 190-207.

Sison, A. J. G., and Fontrodona, J. 2012. The common good of the firm in the Aristotelian-Thomistic tradition. Business Ethics Quarterly, 22(2), 211-246.

Sison, A. J. G., and Fontrodona, J. 2013. Participating in the common good of the firm. Journal of Business Ethics, 113(4), 611-625.

Welchman, J. 2012. A defence of environmental stewardship. Environmental Values, 21(3), 297-316.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Marketing Makes A Positive Contribution: Consumers. Retrieved from

"Marketing Makes A Positive Contribution: Consumers." My Assignment Help, 2018,

My Assignment Help (2018) Marketing Makes A Positive Contribution: Consumers [Online]. Available from:
[Accessed 20 January 2020].

My Assignment Help. 'Marketing Makes A Positive Contribution: Consumers' (My Assignment Help, 2018) <> accessed 20 January 2020.

My Assignment Help. Marketing Makes A Positive Contribution: Consumers [Internet]. My Assignment Help. 2018 [cited 20 January 2020]. Available from: strives towards providing exceptional essay help at an affordable price. Students, from various parts of Australia, prefer our servicers because we provide high-quality essay assistance at a pocket-friendly price. We receive numerous requests 'help me do my essay' or 'can someone write my essay' from students every day. We efficiently fulfill those requests and provide students needed essay writing help art an affordable price.

Latest Management Samples

UNCC300-Inequity In The Distribution Of Educational Resources

Download : 0 | Pages : 4

Answer: Introduction There are several challenges with realizing aspirations of the common good in professional community whether locally or globally. In this opinion editorial, it is going to focus on inequity in the distribution of resources as a challenge in realizing aspiration for the common good in a professional community. Inequity in the distribution of educational resources In a professional society, knowledge and skills is a key f...

Read More arrow

MBA402 Governance, Ethics, And Sustainability Report

Download : 0 | Pages : 11

Question: Introduction: Organisation sustainability is one of the major development aspects of the productive nature of the organisation in case of employees’ engagement and productivity. There are some situations where business dealings are not justified their places and that create a problem for the company as well as for employees. Some rules are needed to be revised as the report detailing form the commission are not highlighted at ...

Read More arrow

BSBCUS501-Customer Service Plan Of Innovative Widgets

Download : 0 | Pages : 6
  • Course Code: BSBCUS501
  • University: Victoria University
  • Country: Australia

Answer: Vision and Mission Vision The vision of Innovative Widgets is to render the best quality and reliable widgets for different machines at reasonable prices to its customers and also to meet customer servicing needs in an effective fashion. Mission The mission of Innovative Widgets is to render innovative product solutions to the customers and also to provide the right quality of customer services both for its internal and external cu...

Read More arrow

MGT726 Managerial Project Resolution Of Scaffolding

Download : 0 | Pages : 14

Answer: Introduction The purpose of this project report is to give an overview regarding the progress to date of the management problem regarding the complaints received by Caledonia scaffolding from residents of the locality and regarding utilisation of resources due to construction of scaffolding (Kumar et al. 2013). This project will address the progress done so far about analysing the various research objectives and research problem relat...

Read More arrow

ONPS1050 Guidelines For Postgraduate Report

Download : 0 | Pages : 12

Answer: Introduction Immunotherapy is used for the purpose of treating the disease by two different ways, suppressing or activating the immune system. Immunotherapies are designed to trigger or exhibit an immune response are called activation immunotherapies. On the other hand, the therapies that suppress or reduce the immune response are known as suppression immunotherapies (Gorelik et al., 2015). Immune therapies can be used to treat the in...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

1309 Order Completed

100% Response Time

Gemmie Chen

MSc in Nursing

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1896 Order Completed

95% Response Time

Herman Berens

MSc in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

93 Order Completed

100% Response Time

Jackson Mitchell

MiM (Masters in Management) in Supply Chain Management

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

285 Order Completed

99% Response Time

Eugene Baranowski

MBA in Supply Chain

London, United Kingdom

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Fantastic writing! My professor said that it was one of the nest written papers for this week. Thank you very much for your awesome writing efforts.


User Id: 362905 - 19 Jan 2020


student rating student rating student rating student rating student rating

Excellent quality assignment and ahead of dateline. Responses effectively when amendment requested. Thank you for the work, freeing me from the emotional journey.


User Id: 318404 - 19 Jan 2020


student rating student rating student rating student rating student rating

Thank you very much for your wonderful help. I received an excellent mark for my assignment.


User Id: 324773 - 19 Jan 2020


student rating student rating student rating student rating student rating

This solution was really good and on time delivery thanks for the good work, thanka


User Id: 210398 - 19 Jan 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?