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MKT00720 Marketing Case Study Analysis

tag 0 Download 12 Pages / 2,872 Words tag 03-07-2021

Question:

Your task in this case analysis is to answer two questions by critically analysing Aldi’s market situation. Please do not just describe events, although you should read Aldi’s history to understand the background to your analysis. You should use the principles and concepts that you have learned throughout the unit to answer the following three questions:

  1. What marketing strategy or strategies has Aldi has adopted since it was created? For Australian-based students, you might like to focus your analysis on the Aldi Australia experience. For students studying with partner institutions in New Zealand1, Singapore and PNG, your analysis will likely take on a more international perspective. Answer this question by applying one or more of the theoretical approaches discussed in the course.
  2. What marketing options can you describe for Aldi if it wishes to remain a successful organisation throughout the next decade? Answer this question based on the circumstances that exist in 2016 and your best forecasts of relevant future industry factors.

These are wide-ranging questions and you should undertake extensive independent research into Aldi and its industry. You should explore different aspects of these issues and incorporate them into your report. This is a practical assessment of a real company, but you need to show an understanding of theory and research in your evaluation and suggestions.

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Total 12 pages

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My Assignment Help (2021) MKT00720 Marketing Case Study Analysis [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt00720-marketing-case-study-analysis/simulation-and-experiential-learning.html
[Accessed 06 February 2023].

My Assignment Help. 'MKT00720 Marketing Case Study Analysis' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mkt00720-marketing-case-study-analysis/simulation-and-experiential-learning.html> accessed 06 February 2023.

My Assignment Help. MKT00720 Marketing Case Study Analysis [Internet]. My Assignment Help. 2021 [cited 06 February 2023]. Available from: https://myassignmenthelp.com/free-samples/mkt00720-marketing-case-study-analysis/simulation-and-experiential-learning.html.


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