Pristine Foods And Beverages - Leading Manufacturer Of Thickened Beverages For Dysphagia In Australia

Products and pricing of Pristine

Trisco Foods owns the Precise brand, an Australian Company and is managed by the Tristan Family. Precise is the manufacturer of foods and beverages in Queensland since 1875. Food innovation is the core business value for Trisco. At Trisco Foods, innovation is at the heart of its business value and the same extends to Pristine Foods and Beverages as well. The company identified an opportunity to create a one-of-a-kind solution that addresses the needs of aged care residents with dysphagia by allowing them to precisely adjust the consistency of pre-prepared thickened beverages, while also being quick, convenient, stress-free, and cost-effective to manufacture and consume. This prompted the creation of 'Precise Thick-N INSTANT,' a liquid thickening concentrate designed to assist people with dysphagia in drinking their favourite beverages (Precise, 2022). The 4Ps of Pristine are –

Product, in the form of its thickened beverage called the 'Precise Thick-N INSTANT,' that allows people suffering from dysphagia, enjoy their favourite drinks. Other products include nutritional range, wound care and ready to eat beverages. The price for the products of Pristine range from affordable to expensive, with majority of its products being affordable for the people of Australia. The place of Pristine’s current market is Australia, specifically with a higher concentration in Queensland. Pristine promotes its products only in the Australian Market so far via marketing and advertisements of its various offerings (Pepels, 2021).

This segment will analyse the internal working of the Pristine Food and Beverage Company to assess its various strengths, weaknesses, threats, and opportunities. This is important to understand the internal working of the organisation. This will also help the Company align its internal aspects and values with the external environmental factors to determine the suitability for entry into Indonesia or India.

The below table will highlight the strengths, weaknesses, opportunities, and threats for Pristine Foods and Beverages for dysphagia patients in Australia.

For the market analysis the report will conduct a CAGE Framework Analysis to understand the cultural, administrative, geographic, and economical factors of Indonesia and India. An appropriate template is attached with this task in the form of Power Point Presentation.

There are several environmental and ethical considerations that Pristine Foods and Beverages will need to keep in mind while entering either India or Indonesia. This is because both the Countries have robust policies to create adequate Corporate Social Responsibility guidelines for organisations looking to enter the Countries and operating within them.

It is important to note that India was the first Country in the World to legally mandate Corporate Social Responsibility. Hence, in India, organisations must follow and abide by the CSR norms and guidelines to create ethical business parameters and align itself with the environmental laws of the Country. India has robust laws and stringent regulations to impose ethical boundaries on organisations. Being a healthcare product organisation, Pristine will need to be at par with the quality and impact policy standards of India to successfully sell its products and also lower its prices to make it cheaper for the people of India. Also, the products of the organisation must be at par with the environmental protection and safety guidelines and laws (Wajid & Zafar, 2021).

Internal analysis of Pristine

Almost similar CSR Laws and policies apply to Indonesia as well but are less stringent in comparison to India. Pristine will have to adequately give back to the Indonesian Society as per the CSR laws and policies and will have to respect the environmental factors and considerations as well. Any discrepancy in any of the scenario can lead to the bar of operations permanently for Pristine in Indonesia (Wajid & Zafar, 2021).

This section will provide recommendations for the entry of Pristine into either India or Indonesia.

As per the analyses and research conducted, about 16 to 23 percent of the Indian population suffer from dysphagia. On the other hand, about 20 to 35 percent of the Indonesian population suffer from dysphagia. The Indian people are not so much bothered about the condition, whereas the Indonesian people care deeply about their physical conditions. Also, the enquiry into the cultural, administrative, geographic, and economic framework of Indonesia is much more suitable for entry for Pristine in comparison to India. Also, the ethical consideration, and for the environment are much more favourable for Pristine in Indonesia than in India (Benzaghta et al., 2021).

Hence, the most suitable country for entry for Pristine is Indonesia, and it should be chosen over India as a transition from Australia to Indonesia will be quite effective and easy for Pristine whereas, the transition form Australia to India will not be smooth and can cause a lot of issues for the Company.

Also, the healthcare sector for the treatment and the advancement of dysphagia is already in place in Indonesia whereas there is nothing major about dysphagia treatment in India. This will help Pristine to introduce its products in Indonesia easily, as there is a set medical framework to assess the viability of its products. The same is not true for India. Also, the capital requirement to enter in India will be exceedingly high than that of entry in Indonesia, and the people of Indonesia can better afford its products than the general population of India (Oki, 2020). 

Conclusion

The above report concludes the paper by providing a comprehensive idea into the food and beverage manufacturer for medical purposes, Pristine and the suitability of the Company for entry into either India or Indonesia. The report provides a comprehensive idea and an elaborative report presentation to help Pristine identify its key market outside of Australia and assess the suitability of the same in terms of its business, products, and services. This report acts as a guidepost for Pristine Healthcare foods and beverages. This report critically identifies every required element to make a conscious decision about the brand and its entry into the target market. The report highlights the 4Ps of Marketing Mix for Pristine to identify its core business prospects and offerings, the report also provides a company overview and their operations in Australia. The report then provides a comprehensive Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis for the Company to identify the core internal business elements for the brand. The report then provides an elaborate CAGE Framework Analysis to analyse India and Indonesia in respect to Australia. The paper then provides an adequate recommendation for the Company and provides a suitable justification for the selected reasoning as well. 

References

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55-73. https://digitalcommons.usf.edu/globe/vol6/iss1/5/

Oki, K. (2020). Does CAGE framework predict COVID-19 infection? An exploratory study on national factors associated with COVID-19 infections. Annals of Business Administrative Science, 0200721a. https://www.jstage.jst.go.jp/article/abas/advpub/0/advpub_0200721a/_article/-char/ja/

Pepels, W. (2021). The 4Ps in Marketing-Mix. Research and development, 35, 38. https://medien.bwv-verlag.de/9783830543237_p.pdf

Precise – Liquid Thickener for Dysphagia Management. Precise. (2022). Retrieved 15 April 2022, from https://precisethickn.com.au/.

Sugiyono, A., Febijanto, I., & Hilmawan, E. (2022). Potential of biomass and coal co-firing power plants in Indonesia: a PESTEL analysis. In IOP Conference Series: Earth and Environmental Science (Vol. 963, No. 1, p. 012007). IOP Publishing. https://iopscience.iop.org/article/10.1088/1755-1315/963/1/012007/meta

Wajid, M. A., & Zafar, A. (2021). PESTEL Analysis to Identify Key Barriers to Smart Cities Development in India. Neutrosophic Sets and Systems, 42, 39-48. https://books.google.co.in/books?hl=en&lr=&id=MFxCEAAAQBAJ&oi=fnd&pg=PA39&dq=India+pestel+analysis&ots=3Vofeis7sM&sig=CuHGryOQmH8F6pbMNMNLikAjzJQ&redir_esc=y#v=onepage&q=India%20pestel%20analysis&f=false

Wang, M., Gong, M., Zheng, X., & Zhang, K. (2018). Modeling dynamic missingness of implicit feedback for recommendation. Advances in neural information processing systems, 31. https://proceedings.neurips.cc/paper/2018/hash/8d9766a69b764fefc12f56739424d136-Abstract.html