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2FE867 Managing The Multinational Corporation

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The world of international business is complex and contested. It is also changing rapidly. These changes apply to international business and the frameworks and structures of businesses themselves, and the way we understand them. Your task is to take a current theory of international business, apply it to an industry and to also explain the institutional structure and recent history of that industry, in terms of key firms, industry structure, global production and marketing orientation, ownership and financing as well as government and other civil society groups regulation, monitor or contest those industries. Once you have undertaken the industry profile you are then challenged to assess the ways that theories of international business helps us to understand the industry, its history and trends, and where it doesn't.
1. Your task is to take a current theory of international business, and apply it to an industry and its key corporations.
2. and to also explain the institutional structure and recent history of that industry, in terms of key firms, industry structure, global production and marketing orientation, ownership and financing as well as government and other civil society groups regulation, monitor or contest those industries.
3. Once you have undertaken the industry profile you are then challenged to assess the ways that theories of international business helps us to understand the industry, its history and trends, and where it doesn't.
4. The written report should blend analytical writing, weighing of historical and contemporary data, and set them against the theoretical framework you have chosen.
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