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BSB50815 International Business

tag 0 Download 17 Pages / 4,018 Words tag 17-06-2021


  • Evaluate the company’s resources and capabilities
  • What are the resources and capabilities that makes the company compete successfully in the industry in home country and around the world (if it is doing business in any other part of the world)
  • Does the company require resources and capabilities which it can obtain by entering into India
  • India Entry Strategy
  • Identify the key objective(s) to enter India
  • Identify an appropriate entry mode for the company to enter India (joint venture, wholly owned subsidiary etc.)
  • Provide the rationale why you have selected a particular entry mode
  • Should your entry mode involve an alliance (including joint venture), identify the partner, equity vs. non-equity alliance.
  • If non-equity alliance: Specify the details of desired partner, what type of alliance are you seeking.
  • If equity alliance: Share of equity by each partner and specify the details of desired partner.
  • If it is acquisition; Identify the target company with rationales
  • If licensing/ franchising: Provide details of the licensing and franchising agreement
  • If exports: How will be the export done
  • Post Entry Strategy
    • How will you compete in the country of your choice
      • What will be your strategy (adapt your strategy Or maintain your global strategy);
      • How will you position your product and services (by differentiating from existing competitors or adopt low cost strategy)
      • How will you market the product
      • How will manage organization and employees
    • Organization of Operation
      • How will you organise your operations (what kind of structure
      • What role will this subsidiary play in the overall organization of the company
      • What will be the relationship with other subsidiaries (if the company is operating in other countries)
      • What decisions will be made in the subsidiary
  • Conclusion and Recommendation
    • What are main conclusions of your analysis
    • What are the recommendations you want to provide to the company.
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Total 17 pages

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