Opportunities And Strategies For Shippit - An Essay On Logistics In Australia And Asia.

The purpose of this report is to identify the opportunities of Shippit, along with its products and marketing strategies. An analysis of the company will be critically evaluated in this particular report. Moreover, the opportunities that have been identified for the company in different markets will be duly evaluated in this specific report. The products of the company, its targeted markets and audiences will also be primarily presented in this particular report. The needs of the customers and the marketing strategies adopted by the company will also be presented in this report. Additionally, recommendations will be presented in this report for the betterment of the organisation in the future.

The company Shippit is operating in the logistics industr4y of Australia, which is a Sydney-based startup venture that is focusing on hiring more individuals and increasing its funding to achieve better growth in the market (Shippit 2021). The purpose of the company to increase its funding and hire more individuals is to expand into the Asian market. The company was founded in the year 2014 in Australia by William On and Hango-Zada. The company has developed a shipping software, which the customers are able to use easily. The software allows firms to book their deliveries with participating offers and couriers. It is also offering the companies to track and manage their features. The merchants are being charged to gain access to the software and services. The services of the software include several required aspects, such as a discount on shipping rates, labelling and customer support (Dobrovnik et al. 2018). The targeted c8ustomers of the company were the individuals in Australia. Moreover, Shippit is focusing on the Asian market, as its targets are the individuals of that market. The primary focus was to build the company in its home country, as the founders have identified improved advantages and opportunities (Chileshe et al. 2016). The company is focusing on expanding its market into the market of Asia. Furthermore, it has increased its user base in the existing market, which is determined as one of the benefits gained by the company. The increased user base of the company has also reduced the requirement of funding for the company to expand its business. The e-commerce logistics company is focused on expanding and building its Software Platform And Services for the merchants that prefer to sell online and connect with the logistics provider.

Different merchants were facing issues r4egarding the logistics system of their products in the market of Australia. The shipping of products increased the expenditure for companies functioning in the country. It has increased the demand for shipping companies in the country. The demand for logistics has increased the advantages for Shippit in Australia. It is providing opportunities for companies to gain shipping options by developing a partnership with Shippit (Doutaz 2019). It is providing logistics services to different companies in different markets. The e-commerce based logistics platform can be used in an easy way, which is determined as one of the benefits for companies. The operations of Shippit include customer support and shipping of products, which are helping companies to track their products also. The increased demand for shipping by companies has increased opportunities for Shippit in the market of Australia (Alexander and Merkert 2017). It has also increased the growth of the company and it is able to focus on different markets to expand its business. On the other hand, the demand for shipping by companies in the Asian market is also increasing, which is providing several opportunities for Shippit in that market. The logistics services in the Asian market is not appropriate, which is able to affect the profitability of firms that are functioning in Asia (Younus and Younis 2021). The opportunities of Shippit to expand its business in Asia is increasing due to the demand for improved logistics services. In addition, the development of logistics software is able to increase the growth of Shippit in different markets. The improved services and the betterment of the logistics software have increased the growth and profitability of Shippit. The requirement of funding to expand the business of Shippit in Asia has been reduced due to the increased number of users in Australia.

Target Market and Audiences

Shippit in the Australian market is providing logistics services for more than a hundred retailers and providing delivery of more than thousands of products every month. The goal of the company is to reduce fuel emissions in delivery. It uses certified carbon offsets from Carbon Neutral, which is helping the company to reduce the rates of carbon emission concerning the delivery services to the customers in different areas of Australia (Shippit 2021). Retailers tied up with Sippit are able to provide carbon-neutral deliveries with the help of Shippit in Australia, which has increased the value of the company in the market. There are several awards that have been achieved by the company between 2020 and 2021. It has achieved the LinkedIn Top Startup award in the year 2020. Moreover, Shippit has also achieved Finder Awards for the Best Retail Innovations and was the winner of Deloitte Technology Fast 50 Australia Top 50 in the year 2020. In the year 2021, it has achieved the VIP awards for Best Omnichannel Solution and Sustainability Champion. The Nora Solution Partner Awards for the best Fulfilment Technology Awards has also been achieved by the company in the year 2021 (Shippit 2019). These achievements have increased the value of the company in all the existing markets where Shippit is functioning. The subscriber base of the company has increased by forty per cent with a two hundred per cent increase in its monthly revenue.

The Sydney based e-commerce logistics platform has expanded its business in different parts of Asia after the closing of thirty million AUD from the global arena. It was founded in the year 2014 and has become one of the leading companies in logistics services in Australia. The use of improved technology by the company automates the operations related to the fulfilment of orders, handling returns and tracking the packages (Welburn, Bier and Hoerning 2016). Furthermore, the Series B of the company has increased the revenue of the company by forty-one million AUD, which has allowed the company to expand its business and services in Southeast Asia. The expansion of the company has also increased the hiring process. Shipping is able to hire new hundred individuals including fifty software developers due to the increased funds. It is handling more than five million deliveries in Australia from thousands of retailers in a month. Increased online sales and the demand for software-based delivery is allowing the company to grow its business and gain an increased profit from the Asia-Pacific market (Shu 2020). It has raised its revenue from one and a half trillion dollars to two and a half-trillion dollars in that market. The target of the company is to increase its annual growth by 11.3 per cent by the year 2024.

Support is able to align all the resources together and also make the management of resources simple for companies, which is determined as one of the reasons that have increased the growth of the company in the market of Australia and Asia-pacific (Shippit All Rights Reserved 2019). The optimization of different processes with Shippit in multiple locations is also possible for businesses. This information in the marketing strategies has increased the user base of the company and increased its revenue.

Marketing Strategies

Focusing on Marketing Strategies with the use of “Social Media Platforms”

Marketing strategies are one of the essential aspects for companies to increase their growth in the global domain. Thus, it is recommended to Shippit that the company should focus on marketing with the use of “social media platforms”. The marketing through these platforms will help the company to gain advantages as these have a large user base. On the other hand, marketing through “social media platforms” is able to reduce the expenditure related to marketing. It will also increase the profitability of the company in the international domain.

Providing Improved Offers to Companies to Increase the Number of Partners

Marketing through “social media platforms” will allow the company to increase its user base in all the markets it is functioning. However, it is also recommended to the company that it should increase its discounts for the new users to attract them. It will help the e-commerce-based logistics company to increase the number of partners. It is essential for the company to increase its profitability and funding to expand to different markets. Funding is essential for the company to expand business in different markets, which will be possible for the company by providing discounts and offers to the users and partners.

Conclusion

It was fundamentally concluded from this particular report that Shippit is one of the largest logistics companies in Australia. It has increased its market share in the global domain by providing software-based delivery to the customers. It has also been concluded that the tracking of products and shipment is also easy through the software of Shippit. It has achieved different awards in 2020 and 2021 due to the improved technology and operations in the global arena.

Reference

Alexander, D.W. and Merkert, R., 2017. Challenges to domestic air freight in Australia: Evaluating air traffic markets with gravity modelling. Journal of Air Transport Management, 61, pp.41-52.

Chileshe, N., Rameezdeen, R., Hosseini, M.R., Lehmann, S. and Udeaja, C., 2016. Analysis of reverse logistics implementation practices by South Australian construction organisations. International Journal of Operations & Production Management.

Dobrovnik, M., Herold, D.M., Fürst, E. and Kummer, S., 2018. Blockchain for and in Logistics: What to Adopt and Where to Start. Logistics, 2(3), p.18.

Doutaz, D.J., 2019. Columbia River Northern Pike: Investigating the Ecology of British Columbia's New Apex Invasive Freshwater Predator (Doctoral dissertation, Thompson Rivers University).

Shippit All Rights Reserved, 2019. Ecommerce Shipping Strategies. Shippit. Available at: https://www.shippit.com/blog/2019/06/24/ecommerce-shipping-strategies/ [Accessed January 19, 2022].

Shippit, 2019. Australian logistics startup gears up for Asian expansion with fresh funds. Shippit. Available at: https://www.shippit.com/blog/2019/03/05/australian-logistics-startup-gears-up-for-asian-expansion-with-fresh-funds/ [Accessed January 19, 2022].

Shippit, 2021. About Shippit: Order Fulfilment & Shipping Automation Platform. Shippit. Available at: https://www.shippit.com/about-us/ [Accessed January 19, 2022].

Shippit, 2021. Multi-carrier shipping software for Ecommerce companies. Shippit. Available at: https://www.shippit.com/ [Accessed January 19, 2022].

Shu, C., 2020. E-commerce fulfillment platform Shippit raises $22.2 million led by tiger global. TechCrunch. Available at: https://techcrunch.com/2020/12/07/e-commerce-fulfillment-platform-shippit-raises-22-2-million-led-by-tiger-global/ [Accessed January 19, 2022].

Varsei, M. and Polyakovskiy, S., 2017. Sustainable supply chain network design: A case of the wine industry in Australia. Omega, 66, pp.236-247.

Welburn, J., Bier, V. and Hoerning, S., 2016. Import security: Assessing the risks of imported food. Risk Analysis, 36(11), pp.2047-2064.

Younus, A.M. and Younis, H., 2021. Factors Affecting the Adoption of Blockchain Technology for The Development of Australian Logistics. Design Engineering, pp.9133-9141.