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Presentation of Data

Kuur Therapeutics, settled in Houston, is a clinical-stage biotechnology organization that zeroed in on changing the therapy of strong and haematological cancers by creating cutting edge illusory antigen Receptor-Normal Executioner T cell (CAR-NKT) treatments. Kuur Therapeutics' desire is to foster a developing arrangement of allogeneic CAR-NKT items to treat expansive populaces of patients, across exceptionally common cancers where huge neglected necessities remain. Moreover, through creative advances and joint effort with driving scholarly organizations, Kuur Therapeutics means to saddle the inherent force of the human insusceptible framework for the therapy of malignant growth (Kuur therapeutics, 2021a). Fostering an arrangement of principally allogeneic treatments, the organization's progressive stage spreading over both haematological and strong growths is being made in association with Baylor College of Medicine and Baylor's Centre for Cell and Gene Therapy. The organization's progressive stage engineers CARs communicated by semi-invariant NKT cells, which join highlights of T and NK cells, and are being created in association with Texas Children's Hospital and Baylor College of Medicine. The paper will focus on reviewing various pieces of literature on Kuur therapeutics and will emphasize discussing its activities being carried out in the organization to make the lives of people safe and healthier (Kuur therapeutics, 2021b).

Kuur Therapeutics has acquired $191.8 million in seven rounds of investment. Their most recent fundraising came through a Secondary Marketplace round on January 18, 2021. Moreover, Kuur Therapeutics is backed by a group of eight investors wherein the most prominent investors are Hambro Perks Ltd. and Invesco Perpetual.  Kuur Therapeutics has purchased two companies. CGT Catapult was their latest purchase, which occurred on June 20, 2017 (Kuur therapeutics, 2021c). In addition to this, as per G2 Stack, Kuur Therapeutics employs ten technological goods and services, comprising HTML5, Web Analytics, as well as jQuery. As per BuiltWith, Kuur Therapeutics is constantly implementing the technologies Domains Not Addressing for its webpage (Kuur therapeutics, 2021d).

Product: only business that ted to innovate their products and services are known to be well-positioned for the growth. To design a strategy for the clinical setting marketing which delivers the consistent results, the clinical setting must always understand the pain points of the patients and should regularly review their offering. Kuur therapeutics adds the innovative treatment techniques such as NKT cells chemotherapy allows the organisation to improve the quality of the lives of their patients (Kuur therapeutics, 2021c).

Price: Pricing is the next component of the marketing mix. This component seems to be the most challenging as the organisations want to keep their settings profitable. Kuur therapeutics offers a fair point of the treatment techniques to the patients and ensure the services are affordable for the patients (Kuur therapeutics, 2021c).

Presentation of Models and Theories

Place: in the framework of marketing mix, place is considered to provide convenient, easy and affordable access to products as well as services. Kuur therapeutics not majorly focuses on physical location but makes the clinical setting easily accessible to the cancer patients by enhancing communication with the patients via social media (Kuur therapeutics, 2021c).

Promotion: this is the last component of the marketing mix which refers to the procedure of establishing communication with the patients and other companies. Kuur therapeutics rely completely on the digital media strategy for its promotion of various treatment options available for cancer patients (Kuur therapeutics, 2021c).

Strength

Constantly working on creating innovative treatments for the cancer patients resulting in better health outcomes.

Weakness

Gaps in capabilities and service areas of Kuur therapeutics.

Opportunities 

Kuur Therapeutics is actively seeking partnering and licensing opportunities, drawing on global immunotherapy expertise, to explore and advance the therapeutic possibilities for their proprietary NKT cell immunotherapy products.

Threats

Risk of development, production shutdowns and operational delays presents

to be the biggest threat for the organisation.

It has been found that the methodology of Kuur Therapeutics consolidates the exceptionally separated, normal science of a particular subset of chemotherapeutic T cells, known as regular executioner T cells, and creative CAR development designing. In the mix, this conveys an exceptionally convincing and remarkable stage, that we accept can deliver numerous future treatments focusing on both haematological and strong cancers. Researchers on the official website of Kuur Therapeutics have mentioned that their approach contains Allogeneic cell treatment which can be a lot quicker and more affordable than client-explicit correspondent items, and NKT cells provide a few benefits over other types of cells for autologous immunotherapy applications (Exley and McBlane, 2021). NKT cells contain the chemotherapeutic and against cancer properties of customary T cells, however, with other natural ascribes that are relied upon to work on their capacity to assault haematological and strong growths. These incorporate inborn tissue and strong growth homing properties, just as the endogenous enemy of cancer action in view of the capacity to dispose of safe suppressive cells and enact have invulnerable cells inside the growth microenvironment (Abou-el-Enein, et al., 2021).

According to the official website of the organization, their methodology joins the exceptionally separated, normal science of a particular subset of cytotoxic T cells, called regular executioner T cells (NKT cells), and creative CAR build designing. In the mix, this conveys an exceptionally convincing and one-of-a-kind stage, that they accept can possibly deliver numerous future treatments focusing on both haematological and strong growths. It has been found that through creative innovations and cooperation with driving scholastic organizations, Kuur Therapeutics means to saddle the innate force of the human safe framework for the therapy of malignant growth. Besides Kuur Therapeutics is effectively looking for authorizing and cooperating open doors, drawing on worldwide immunotherapy mastery, to investigate and propel the helpful opportunities for our NKT cell immunotherapy items (Kuur therapeutics, 2021a).

Marketing Mix (4Ps)

The authority site of the organization as of late added a piece of news which expressed that Athenex to Acquire organisation to Grow Cell Therapy establishment along with Off-the-Shelf Engineered CAR-NKT Platform. Furthermore, the news likewise added different focuses which expressed that:

  • Ground-breaking, driving allogeneic NKT cell stage innovation grows Athenex's cell treatment improvement ability.
  • The stage has wide applications in view of microphoning NKT cells with fanciful antigen receptors (CARs) and T cell receptors (TCRs) to target hematological and strong diseases, individually.
  • Complete expected thought of $185 million, including $70 million forthright fundamentally in Athenex normal stock, and $115 million being developed achievements (Locke, et al., 2020).

According to Buffalo (2021), a worldwide biopharmaceutical organization committed to the disclosure, advancement of novel treatments for the therapy of diseases, drove by its recovery stage, reported that it has gained organisation the main designer of off-the-rack CAR-NKT cell immuno-oncology for the cure of strong and haematological malignancies (Baird, et al., 2020).

"We are eager to add Kuur Therapeutics and its imaginative allogeneic CAR-NKT innovation to the Athenex stage," said Dr. Johnson Lau, Chief Executive Officer of Athenex. "Kuur's imaginative innovation, joined with our TCR program, could move us into an administrative role in cell treatment. This stage likewise can possibly furnish collaborations with different resources ready to go." (Heczey, et al., 2020).

Dan Lang said, "We are excited to join the program with the noteworthy cell stage. We are certain that we can keep on advancing on the cell stage with Dr. Metelitsa to give an answer that might address a portion of the realized limits related to the original cell treatment medicines zeroed in on autologous CAR-T. We seek to change over malignant growth into a persistent infection." (Quach, et al., 2021).

Under the conditions of the understanding, Athenex will give dollar 70 million forthright to Kuur investors and sure of its previous representatives and chiefs, contained basically of value in Athenex normal stock. Also, they are qualified to get up to dollar 115 million of achievement installments, which might be paid, at Athenex's only circumspection, in one or the other money or extra Athenex normal stock (or a blend of both) (Heczey, et al., 2020).

Kevin S. Boyle who is the chief executive of the organisation expressed, "Vehicle cells offer a particular arrangement of benefits over other invulnerable effector cells generally utilized for cell treatment. We are energized that the initiative at Athenex perceives the huge capability of this way to deal with giving viable treatment choices to patients with both strong and haematological growths. The improvement of these imaginative treatments will be sped up by consolidating Kuur's accomplished group with the broad assets of Athenex." (Quach, et al., 2021).

The website of the organization has also discussed its different products to be used in the therapy approach which stated that firstly, regular executioner T (NKT) cells are inborn like T lymphocytes which express a semi-invariant TCR specially dwell in and group of tissues, along with bone marrow and liver. Proof proposes that cells do not intercede unite versus-have sickness creating them an optimal contender for off-the-rack CAR treatment. Discharge IL-15 to work on their initiation, constancy, and against cancer action

SWOT Analysis

Down-control human leukocyte antigen (HLA) class I and II to lessen their alloreactivity and further develop ingenuity in allogeneic beneficiaries. As depicted in organisation’s January 2021 official statement, the GINAKIT2 clinical preliminary, is a stage I investigation of KUR-501, corresponding CAR-NKT cell item, focusing on GD2 in clients with backslid/hard-headed (R/R) high danger neuroblastoma led at BCM as well as Texas Children's Hospital (Nelson, Lukacs and Johnston, 2021).

Secondly, KUR-501 is known to be correspondent item wherein cells are designed with a CAR focusing on GD2, that is communicated on practically all neuroblastoma cancers, just as different malignancies. Moreover, KUR-501 is tried in stage 1 GINAKIT2 clinical review (NCT03294954) in clients with R/R high danger neuroblastoma. Additionally, the study will assess six portion phases of KUR-501 along with clients getting pre-portion lymphodepletion chemotherapy comprising of cyclophosphamide as well as fludarabine. Moreover, Neuroblastoma is a paediatric disease and clients with R/R high danger neuroblastoma have a helpless visualization and a critical neglected clinical need. The KUR-501 improvement program is additionally intended to give autologous evidence of-idea to CAR-NKT cells in strong growths utilizing an approved objective. The GINAKIT2 study is upheld by the organisation, led by Kuur's colleague, BCM, and is at present enlisting clients (Ilic and Liovic, 2021).

 Thirdly, KUR-502 is an autologous item where cells are designed with a CAR focusing on CD19. Furthermore, KUR-502 is based on Kuur's cutting-edge CAR-NKT stage with novel designing capacities that outfit and upgrade the special properties of cells. The cells utilized in Kuur's CAR-NKT stage have a semi-invariant TCR that doesn't recognize self-and non-self-tissues, creating the cells improbable to prompt GvHD when given to someone else. Thirdly, KUR-503 is another allogeneic item focusing on the GPC3 particle, which is exceptionally communicated in hepatocellular (liver) disease. This item is in the preclinical stage and the association expects to start human investigations in 2021 (Kuur Therapeutics, 021e). NCT03774654 is a stage 1, portion heightening assessment of KUR-502 in grown-ups with R/R CD19 positive malignancies, intense lymphoblastic leukemia, and ongoing lymphocytic leukemia. The study will assess three portion stages with clients getting lymphodepletion chemotherapy comprising of cyclophosphamide and fludarabine followed by imbuement with KUR-502. Clients with R/R CD19-positive malignancies have restricted successful treatment choices. While CD19-coordinated autologous CAR-T cells are currently accessible for these patients, they are restricted by a prerequisite for patient leukapheresis, deferrals to get treatment because of the necessity for autologous assembling, and variable eventual outcome quality. Off-the-rack KUR-502 is intended to beat these impediments. The ANCHOR study is being supported and led by Kuur's teammate, BCM, and is right now enrolling patients (Ilic and Liovic, 2021).

References

Abou-el-Enein, M., Angelis, A., Appelbaum, F.R., Andrews, N.C., Bates, S.E., Bierman, A.S., Brenner, M.K., Cavazzana, M., Caligiuri, M.A., Clevers, H. and Cooke, E., 2021. Evidence generation and reproducibility in cell and gene therapy research: A call to action. Molecular Therapy-Methods & Clinical Development, 22, pp.11-14.

Baird, J.H., Frank, M.J., Craig, J., Patel, S., Spiegel, J.Y., Sahaf, B., Younes, S.F., Oak, J.S., Natkunam, Y., Ehlinger, Z. and Reynolds, W.D., 2020. CD22-Directed CAR T-cell therapy mediates durable complete responses in adults with relapsed or refractory large B-cell lymphoma after failure of CD19-directed CAR T-cell therapy and high response rates in adults with relapsed or refractory B-cell acute lymphoblastic leukemia. Blood, 136, pp.28-29.

Exley, A.R. and McBlane, J., 2021. Regulating innovation in the early development of cell therapies. Immunotherapy Advances, 1(1), p.ltaa011.

Heczey, A., Courtney, A.N., Montalbano, A., Robinson, S., Liu, K., Li, M., Ghatwai, N., Dakhova, O., Liu, B., Raveh-Sadka, T. and Chauvin-Fleurence, C.N., 2020. Anti-GD2 CAR-NKT cells in patients with relapsed or refractory neuroblastoma: an interim analysis. Nature medicine, 26(11), pp.1686-1690.

Ilic, D. and Liovic, M., 2021. Industry updates from the field of stem cell research and regenerative medicine in May 2021. Regenerative medicine, 16(09), pp.814-821.

Kuur therapeutics., 2021a. About us. [Online]. Available at: https://www.kuurtx.com/about-us/ [Accessed on: 28/01/2022].

Kuur therapeutics., 2021b. Breaking News: Athenex to acquire Kuur Therapeutics. [Online]. Available at: https://www.kuurtx.com/ [Accessed on: 28/01/2022].

Kuur Therapeutics., 2021c. Financials. [Online]. Available at: https://www.crunchbase.com/organization/cell-medica/company_financials [Accessed on: 28/01/2022].

Kuur Therapeutics., 2021d. Technology. [Online]. Available at: https://www.crunchbase.com/organization/cell-medica/technology [Accessed on: 28/01/2022].

Kuur Therapeutics., 2021e. THE KUUR THERAPEUTICS APPROACH. [Online]. Available at: https://www.kuurtx.com/about-us/ [Accessed on: 28/01/2022].

Locke, F.L., Rossi, J.M., Neelapu, S.S., Jacobson, C.A., Miklos, D.B., Ghobadi, A., Oluwole, O.O., Reagan, P.M., Lekakis, L.J., Lin, Y. and Sherman, M., 2020. Tumor burden, inflammation, and product attributes determine outcomes of axicabtagene ciloleucel in large B-cell lymphoma. Blood advances, 4(19), pp.4898-4911.

Nelson, A., Lukacs, J.D. and Johnston, B., 2021. The Current Landscape of NKT Cell Immunotherapy and the Hills Ahead. Cancers, 13(20), p.5174.

Quach, D.H., Ramos, C.A., Lulla, P.D., Sharma, S., Ganesh, H.R., Hadidi, Y.F., Thakkar, S.G., Becerra-Dominguez, L., Mehta, B., Perconti, S. and Anderson, E., 2021. Safety and Efficacy of Off-the-Shelf CD30. CAR-Modified Epstein-Barr Virus-Specific T Cells in Patients with CD30-Positive Lymphoma. Blood, 138, p.1763.

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My Assignment Help (2022) Kuur Therapeutics: Revolutionary CAR-NKT Essay For Cancer Patients. [Online]. Available from: https://myassignmenthelp.com/free-samples/bus7b23-integrated-case-study/receptor-normal-executioner-file-A1D5CB4.html
[Accessed 22 February 2024].

My Assignment Help. 'Kuur Therapeutics: Revolutionary CAR-NKT Essay For Cancer Patients.' (My Assignment Help, 2022) <https://myassignmenthelp.com/free-samples/bus7b23-integrated-case-study/receptor-normal-executioner-file-A1D5CB4.html> accessed 22 February 2024.

My Assignment Help. Kuur Therapeutics: Revolutionary CAR-NKT Essay For Cancer Patients. [Internet]. My Assignment Help. 2022 [cited 22 February 2024]. Available from: https://myassignmenthelp.com/free-samples/bus7b23-integrated-case-study/receptor-normal-executioner-file-A1D5CB4.html.

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