- A detail statement of the problemthat you would like to investigate.
- Research aim, objectives and research questions: What are the potential research objectives and questions that can address the problem?
- Justification and potential output of the research project: Why is your chosen project important both theoretically and practically? What are the potential outputs and outcomes of your research?
- Conceptual framework: An analysis of the literature relevant to the research topic that will give you the conceptual basis for conducting this research.
- Methodology: Based on the conceptual framework, research aim(s) and objectives, you need to provide a detail description of the data collection methods and tools, data sources and the methods/tools that you will use to analyse the data.
- Organisation of the study, project budget and schedule: Write the names of the chapters/sections of your research report, and briefly discuss what you will write in those chapters/sections followed by a brief description of budget for conducting this study and project schedule i.e., Gantt Chart.
The leading purpose of this investigation drives to exhibit the problems in the understanding, involvement and practice of the procedure of “telemarketing” of products and services and by what method it has emotional impact upon the clienteles. Telemarketing stands as binary superiority of the expressions representing decent or unscrupulous acts as it hinge on its widespread solicitation in industrial fabrications (Thamizhchelvan, 2012).From end to end, alongside the resources of the prompt development of “mobile connections”, telemarketing indicates the commanding apparatuses. However user-friendliness of marketing is not conceivable for all clients, such as, the societies of underdeveloped kingdom, elderly personnel, and the individuals who may not possess an acceptable awareness of telesales. Matured populaces believed that telephone selling transferred the societies through fake activities (Bola, 2014). As a result of this challenging situation, professional circumstances drive to be exaggerated owing to the absence of confidence and belief by the regulars en route for this corporate strategy.
Correspondingly, all kinds of supplies and publicity of creative elements laterally with the convenient services of the enterprises can be perceived through accessible resources of online interactions. As soon as the substances are requested through the featured apps of telephonic maneuvers, the items are received at individual locations as revealed in the detailed address. Nonetheless there may perhaps be risks for variation in the design, dimensions and components of possessions which are ordered and whatsoever is acknowledged. This causes the feeling of disappointment and dissatisfaction. Inappropriate patterns of telemarketing clue to the status of mental displeasure and discontentment on the part of the clienteles (Berger, 2015). It denotes the e commercial classification of dealings of business wherein marketing events abundantly hang on the technological tools of software and hardware arrangement centered on the internet architecture. People in modern society mostly busy in works. Consequently practicability of internet tools aids for spending. Correspondingly, persons participating in higher versions of technological skills and equipment engross in telemarketing on top of others who are affianced in customary shopping. Direct approaches of spending benefits to acquire the anticipated significance relatively than the objects delivered through the orders placed in the system of telemarketing (Chan et al. 2011). Therefore genuine market determination remains reflected in the form of physical marketplace where the populaces visit and comprehend the merchandises. However in telemarketing, persons get the chance to save their valuable time-period and travelling expenses as they stay at their own place while opting to purchase.
The foremost aim of this exploration deals with the analysis of the complications in the experience of telemarketing as well as its consequence on the consumers.
- To identify the characteristics and nature of products as expected through operational dealings of telemarketing
- To diagnose and compare the type of artifacts as upheld in publication and those delivered in the process of telemarketing
- To understand the preference of consumers in terms of their experience of telemarketing
- To realize the potential difference of physical and online market places and relates the customer behavior
- Is the distributed product identical as promoted through online media?
- To treasure the trustworthiness of the delivered artifact.
- Do the pattern of understanding and experience upset buyer’s choice?
- Is the functioning system of telemarketing well-organized and superior to the genuine market place?
Telemarketing aids the association to formulate the steps of direct communication headed for their target clienteles. Boulding et al. (2010) suggested that it benefits the clients to recognize the features, superiority and the amounts of their chosen merchandises or services. This sort of evidence helps the regulars in producing their purchasing resolution. Bian & Moutinho (2011) indicated that the impression of customer socialization supports the establishment to forecast round the special effects of the announcement strategies amid the customers on their heartrending social attitudes on the way to construct the buying assessment. The telephonic networking proposes an effective platform to their operators to link with others and liberations to escalate the status of purchaser socialization (Ignatob, 2011).
The leading consequence for this specific research reveals that the dimension of the efficiency of the procedure of telemarketing paves the way to motivate the patrons in building their obtaining selections of items. The marketing phenomenon will be operational in the viable circumstances of the marketing locations. The customers become well experienced regarding the customs of internet tools and techniques the special effects of the technological interface on their conduct and communications among the regulars as well as the group. It supports to upsurge the loyalty in the midst of the clients (Geetika, 2012). The establishment of eBay distillates purely on the socialized tools of advertising over and done with the networking sites, however, the publicizing propensity through the apps in mobile phones plus websites has augmented to a great extent.
In this section, the researcher devises the confident goals to accomplish the learning procedure in the appropriate method centered on the developed data besides evidence gathered from the subsidiary foundations. The investigator at that moment investigates the data to obligate an all-inclusive valuation of the investigative stuff. This chapter empowers to clutch the real knowledge and prominence of Tele marketing and the experience of the form of the advertising to influence the consumers. The control of the telemarketing on the consumer’s behavior remains the motivation of the complete studies (Nezamabad, 2011).
The Telemarketing system is primarily founded on the submission of the Processor’s equipment that enthuse the societies to fashion, share, or interchange the data as well as information concerning diverse sorts of events, ideas, purposes and interpretations on convinced subjects that simplify the development of communication. On the word of Healey (2011), there are depiction of photographs, imageries, arguments and expressions convoyed by simulation of graphics etc. on the way to broadcast the inspiration and approaches of the individuals of countless groups and imaginations.
Telemarketing is exclusively determined by the internet tools and submission of complex courses of technical bases and philosophies that consumes a solid phase of media clearness. It has different procedure of preparation also exhibition of message and opinions through central and the real evidence. The process attaches the diverse classes of societies existing in several portions of the domain to found constructive and actual procedures of relationship midst dissimilar establishments, group of people and personalities. The patrons of a concern achieve boundless assistance from the telemarketing as it emphasizes on the countless characteristics of the consumers’ purchasing resolutions (Hayes & Dredge, 2010)
The patrons appreciate the design of the merchandises fashioned by the concerned group over and done with the varied application of tools of telemarketing. It symbolizes the outcome of persuasive forms of marketing to hold the budding regulars Berger (2012) succumbs that it similarly proves to be an expedient system of producing new clients to increase the development of true resolution of purposes founded on the bendable association.
The communal as well as the interacting devices are moderately substantial in launching the understanding with illustrious categories of personnel and acclimatizing the mobile apps with optimization as measures of their current marketing strategies and enactment. The experiments and expeditions are encountered with positive setting of objectives and promotional messages (Iqani, 2012). The development of the approval of the shared spaces and the augmented essence of the apparatuses of marketing events and quantified stations comparable to the common networks, bookmarking places of social determinations, personalized exploration and triangulation through the locations, tagging, placement of videos, regular resources and works published in the blogs and websites etc. As appraised by Rosengren et al. (2013) the posts are cautiously supervised and sustained at unvarying intervals of time set as achieved by the innovativeness to enlighten the apprises to the folks. It enables to first-rate their elections and favoritisms of merchandise details. The solicitation programs, with the impression on patrons, the discussions, distinguishing features of the objects and service area delivered are all fundamental segment of the Common Cycle of Broadcasting.
The experience plus overview of the merchandises serve the treatment of the possessions and the idea of the clients who are generally fascinated to distinguish the appearance of the management systems of promoting trends. The announcement of the products basically acts for the necessities of the patrons who intend to amass evidence for resolving their determination of procuring the merchandise. The communication approach falls underneath the actions of publication that bounces a vivacious and dazzling manner of distributing the physical objectives of the structural accomplishments and the setting of the compulsory disciplines of urgencies that increases the swiftness of likeness of the advertising approaches (Szczepaniak, 2013).
Figure: Social Development cycle
(Source: Helkkula & Kelleher, 2010, pp - 40).
There are several drawbacks of the telemarketing sites to offer widening impression upon the community and empower the business establishments to cope with unlike state of affairs of public interactions as well as infrastructures. It has curtailed the likelihoods of devising confrontational social contacts and interchange of concepts through unswerving encounters (Hayes & Dredge, 2010).
The people can present false individualities of their descriptions and subjective facts as well as hide their acknowledgment as the actual entities. This climaxes the backgrounds of the threats of receiving the vital information from the individuals who have a tendency to interconnect with the assembly of societies or the establishments. There remains a possibility of misapprehensions of the unique types of communications (Humphreys, 2013). The social interaction can yield provocation or embarrassment by delivering unsuitable acquaintances or associations to the personnel while having experience of the particulars of merchandise and amenities (Downing, 2011). There might be imprecise information on the subject of the public relations for the definite thoughts and communications to link to the individuals who ensure varying requirements or perseverance
Research practice refers to a scientific as well as specific technique to accomplish the examination in a suitable mode. The investigator clarifies the, research attitude, project, research approach, performances and integrities. These help the investigator to perform the study effortlessly. The investigator chooses the most advanced and suitable form of scientific preparation. The investigator contributed appropriate explanations for selecting those specific developments for this examination.
There exists 3 categories of research attitudes comprising- “Positivism, Realism in addition to Phenomenolism”. Positivism aids the investigator to examine the composed data centered on the relation among two distinct set of elements. Realism type of investigation aids the researcher by deliberating real-world intellect of feeling to the awareness levels of the investigator. Conversely, Dul & Hak (2012) identified that phenomenolism comforts the examiner to investigate the variance amongst the diverse characteristics of the personal behaviors.
The investigator here selected Positivism research values to accomplish this precise study. It facilitated the examiner to communicate with the theoretical logic. The Researcher can accumulate the understanding that benefits to designate the marvels of the involvement in the study of the investigator. By means of these research beliefs, the investigator can perceive the data methodically and measure effortlessly. It supports the investigator with the attitudes of exploration that aid with the experiential devices. Harrison & Reilly (2011) witnessed that this process helps in executing the quantitative investigation.
The researcher commonly practices two forms of research attitude: Deductive as well as Inductive. .Deductive approach supports the examiner to effort from overall to the definite manner of judgment. Truscott et al. (2010) acknowledged that this method functions in the course from topmost level to down. In contrast, Bernard (2011) quantified that Inductive research tactic benefits the examiner to achieve the outcomes from a precise set of variables towards simplification of the philosophies. This methodology transfers the sequence of facts in from downward trend to higher platforms
The researcher selected deductive research to review the appropriate and surviving concepts so as not to assess novel principles for the contemporary research position. The present and relevant works are studied by the investigator to brand the comparison of the rationality of the viewpoints employed in amassing the primary facts.
(Source: Toloie-Eshlaghy et al. 2011, pp. 379)
There are 3 types of investigative design to accomplish the research. It embraces Descriptive, Exploratory, besides Explanatory patterns. Descriptive research assists the investigator to deal with the study through specific ideas and aims of the examination. It benefits the examiner to get suitable responses for ‘wh’ queries containing ‘who’ or ‘how’ and ‘when’, or ‘what’. Nevertheless, Bernard. (2011) perceived that the Exploratory plus Explanatory projects are engaged in the case of informal tradition of interrogations for the study, to gather the relevant knowledge in the field of specific subject.
Descriptive form is preferred by the examiner to acquire precise research aims as well as objectives for this exploration. It helps to evaluate the reliable data assembled for the investigation. Time stands by means of imperative issue to accomplish the cross-sectional review. The investigator can acquire a wider variety of sample to amass the compulsory primary records.
There are 2 natures of data mostly employed to undertake the investigation. It comprises the Primary plus Secondary facts. Primary data characterize the fresh as well as raw facts not “issued anywhere yet”. These statistics are composed from the respondents. However, Dul & Hak (2012) discoursed that secondary evidence signifies the facts already distributed in the journals and books, websites as well as newspapers articles and so on.
Justification and Potential Output of the Research Project
The foundation which helps the investigator to readily examine the aim plus purposes of the investigation refers to individually the primary as well as secondary evidence.
The researcher brings together the primary records from the “marketing supervisors” and the consumers of eBay, Australia. Originally, the examiner collected the survey forms for the marketing supervisors besides the regulars of eBay, which assisted to pull together the required primary facts.
The researcher assembles the secondary records from related books, periodicals besides websites.
There is Probability sampling technique as well as the Non-probability sampling process selected by the researcher for analyzing the information from the members for the study The respondents fit to the overall sample size. The examiner will involve probability sampling by means of simple random system to pick 55 consumers of eBay.
For this enquiry, the examiner employed the “cluster probability selection method over and done with amassing the relevant primary records from the preferred set of respondents. Primary data specifies the facts those are composed from the queries of clienteles, workforces and executives of the group. The researcher has planned to select 3 marketing supervisors plus 50 patrons of eBay to accumulate the required information for this examination.
Chapter 1: Outline: This represents the first section of the investigation that delivers the short introduction of the preferred topic. There are explanations of Research aims and objectives, background of the study followed by research problems and questions
Chapter 2: Literature Review: The researcher defines vital theories, perceptions and models for the selected research subject.
Chapter 3: Research Methodology: In this subdivision, the investigator designates the research viewpoint, approach, and data assortment procedure as well as sample size with relevant validations.
Chapter 4: Assessment of Data and Outcomes: In this episode, the examiner collects the mandatory data from the preferred sample size over and done with the arrangements of survey. Then, the investigator scrutinizes those composed data in addition to the findings.
Chapter 5: Conclusion and Recommendation: This remains the last as well as concluding section of the study. The investigator in this stage matures an affiliation between the objectives with the queries for the investigation Later, the researcher pulls the appropriate recommendations over and done with the association to enhance their telemarketing method to fascinate more patrons towards accepting the merchandises or facilities from their institute.
The researcher guaranteed that the composed facts will be employed merely for the investigation and it would not be dispersed anywhere. The researcher organized the measureable and questionnaire for qualitative examination to retain the demonstrative approaches of the respondents within the thoughts.
Gantt representation in table format
(Source: prepared by author)
(Source: created by author)
Berger, A. (2012). Media analysis techniques. Thousand Oaks, Calif.: SAGE.
Berger, K. A., & Topol, M. T. (2015). Understanding Service Quality and Customer Satisfaction in the Telemarketing Industry. In Global Perspectives in Marketing for the 21st Century (pp. 273-278). Springer International Publishing.
Bernard, H. R. (2011) Research Methods in Anthropology: Qualitative and Quantitative Approaches. 5th ed. Plymouth: Alta Mira Press.
Bian, X. and Moutinho, L. (2011) Consumer Behavior, Branding and Counterfeiting. 4th ed. New York: Business Expert Press.
Boal, E., & Lancaster, K. (2014). Older Adult Telemarketing Fraud Assessment.
Boulding, W., Staelin, R., Ehret, M. & Johnston, W. J. (2010). “A customer relationship management roadmap: what is known, potential pitfalls, and where to go”. Journal of Marketing, 69(4), pp. 155–166
Chen, J., & Shan, Y. (2011, August). Notice of Retraction On the integrity of the telephone marketing and enterprise image perception of consumers. In Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on (pp. 3137-3141). IEEE.
Downing, J. (2011). Encyclopedia of social movement media. Thousand Oaks, Calif.: SAGE Publications
Dul, J. & Hak, T. (2012) Case Study Methodology in Business Research, 3rd ed. Oxford: Elsevier.
Electronics, Cars, Fashion, Collectibles, Coupons and More | eBay. (2017). Ebay.com. Retrieved 04 October 2017, from https://www.ebay.com/
Geetika, T. D., & Gupta, P. (2012). A study of Indian Consumers’ Perception on Telemarketing. International Journal of e-Education, e-Business, e-Management and e-Learning. Vol, 2.
Harrison, R. L. & Reilly, T. M. (2011). “Mixed methods designs in marketing research”, Qualitative Market Research: an International Journal, 14(1), pp. 7–26
Hayes, J. & Dredge, F. (2010) Marketing andCustomer Behaviour. 3rd ed. London: Harvester Wheatsheaf.
Healey, J. (2011). Social impacts of digital media. Thirroul, N.S.W.: Spinney Press
Helkkula, A. & Kelleher, C. (2010). Circularity of customer service experience and customer perceived value. J. Cust. Behav., 9(1), pp.37-53.
Humphreys, L. (2013). Mobile social media: Future challenges and opportunities. Mobile Media & Communication, 1(1), pp.20-25.
Ignatov, S. (2011). Pros and Cons when Combining E-mail Marketing with Telemarketing in Business-to-Business Direct Marketing.
Iqani, M. (2012). Consumer culture and the media. Basingstoke: Palgrave Macmillan
Marketrealist.com. (2017). Why eBay is not interested in same-day delivery - Market Realist. [online] Retrieved 04 October 2017, from https://marketrealist.com/2015/03/ebay-not-interested-day-delivery/
Nezamabad, M. N. (2011). The impact and benefits of internet on marketing mix. Australian journal of basic and applied sciences, 5(9), 1784-1789.
Persson, A. (2013). Profitable customer management: reducing costs by influencing customer behaviour. European Journal of Marketing, 47(5/6), pp.857-876.
Priporas, C. & Vrontis, D. (2014). Concerns and developments in customer behaviour across industries. J. Cust. Behav., 13(1), pp.1-3.
Rosengren, S., DahleÌÂn, M. & Okazaki, S. (2013). Advances in advertising research. Wiesbaden: Springer Gabler
Szczepaniak, R. (2013). Media Convergence - Approaches and Experiences. Frankfurt: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Thamizhchelvan, G. (2012). Consumers’ Attitude towards Telemarketing. Advances In Management.
Toloie-Eshlaghy, A., Chitsaz, S., Karimian, L. & Charkhchi, R. (2011). “A Classification of Qualitative Research Methods”, Research Journal of International Studies, 20(4), pp. 106-152.
Truscott, D. M., Smith, S., Thornton-Reid, F., Williams, B. & Matthews, M. (2010). “A cross-disciplinary examination of the prevalence of mixed methods in educational research: 1995-2005”, International Journal of Social Research Methodology, 13(4), pp. 317-328.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2021). Effects Of Telemarketing On Customer Behavior: Analysis And Implications. Retrieved from https://myassignmenthelp.com/free-samples/busn20016-research-in-business/route-for-this-corporate-strategy.html.
"Effects Of Telemarketing On Customer Behavior: Analysis And Implications." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/busn20016-research-in-business/route-for-this-corporate-strategy.html.
My Assignment Help (2021) Effects Of Telemarketing On Customer Behavior: Analysis And Implications [Online]. Available from: https://myassignmenthelp.com/free-samples/busn20016-research-in-business/route-for-this-corporate-strategy.html
[Accessed 01 March 2024].
My Assignment Help. 'Effects Of Telemarketing On Customer Behavior: Analysis And Implications' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/busn20016-research-in-business/route-for-this-corporate-strategy.html> accessed 01 March 2024.
My Assignment Help. Effects Of Telemarketing On Customer Behavior: Analysis And Implications [Internet]. My Assignment Help. 2021 [cited 01 March 2024]. Available from: https://myassignmenthelp.com/free-samples/busn20016-research-in-business/route-for-this-corporate-strategy.html.