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EVNT 702 Event Management

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  • Course Code: EVNT 702
  • University: Centennial College
  • Country: Canada

Question:

You are required to select a profit-making event company of your own choice. The objectives of the company are to expand its business by organising various events for various occasions and opportunities in London throughout the year.
Assuming you are the assistant financial manager of the company, management of the company seeks your advice to identify and propose an event that will be financially viable.
The proposal must be prepared in a report format outlining the event idea to be presented for approval by the event organisers. The report must provide a clear understanding about the event and its outcomes.
The report about the event-proposal may include but is not limited to the following:
• An introduction describing the company, the event, venue and facilities offered.
• Results of any market research about the commercial viability of similar events and any conclusion drawn from it.
• A critical analysis of alternative sources of finance to fund the event.
• An analysis of the main purposes of financial management within the events industry.
• A critical analysis of relevant pricing strategies available for pricing the products/services of the event.
• A critical analysis of CVP analysis, demonstrating your ability to calculate number of customers to break-even (include a clearly labelled traditional break even chart. Do not copy and paste the chart from internet sources, you should demonstrate your IT skills).
• A recommendation of the most appropriate sources of finance and pricing strategies of the specific event.
• A conclusion about the probable outcomes of your proposal.
The word count excludes appendices and you must include, within the appendices, all relevant supporting business report documentation. Your final report is to be submitted using the student portal.
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