Essay: Analysis Of Courtyard By Marriott Downtown And Hospitality Industry In Canada.

1.Research elements of this sector about the Hospitality and Tourism industry in Canada and globally.

2.Research the history of the company from the founding to the present. Discuss the Corporate structure, i.e. National or international markets/public or private ownership etc. Size of the company – the number of outlets, employees, overall revenue etc.

3.Discuss the corporate culture of your selected company. What is the company philosophy towards its employees and clients? How does your selected company practice service concepts?

4.Describe the selected company’s mission and vision statements. Based on the stated mission and vision statements, describe how the company is living up to its mission/ vision statements

5.Identify some elements of both the Micro and Macro-environments that would influence the operation or performance of your selected company.

6.Research various occupations in this company. What would be your “dream job” in this company

7.Give some reasons why you made this particular career choice.

Elements of the Hospitality Industry in Canada and Globally

1.The accommodation sector can be considered as the base of the tourism industry, and it is the most important and fundamental part of the tourism supply. Accommodation is the most and the ubiquitous sub-sector in the tourism economy. The tourist has few expectations regarding the location, where they can stay and rest and revive during their travel or staying within the tourism destination. The size of the sector needs to be comfortable and enough for resting and refreshing throughout the travel. Based on the price, location and the types of services that are offered the accommodation sector is considered. The accommodation factor is one of the major factors that raised the price of the tourism industry. The tourist mainly chooses the accommodation where they can find the clear bed and the toilet facilities, and they have the different choice based on the budget, other requirements, priorities and the suitability (Baum, 2016).

2.The Courtyard by Marriott Downtown is one of the finest stay four season hotel in Canada. It is centrally located in the city of Toronto, this hotel is just 10min walking distance from the Bustling centre shopping mall, and it is the 2minutes walking distance from the College subway station. It one of the major feature attracted by the tourists are its spacious rooms with the free Wifi services. This service is one of the world’s largest full-service hotel that provides the best services to their customers. The Courtyard Toronto Downtown provides the guest with a great welcome by redesigning the hotel rooms, inviting venues and the superb services. In the early 1980s, Marriott was in search of the locations for the creation of a new brand for attracting students. The first location of it was built in 1983 in Atlanta, it was the first daughter of the Marriott brand, and the brand is always there to target business travellers. In the mid of the 1980s, the Marriott international spent $2 billion for building out the chain for targeting the business customers (Loon, Aung & Tin, 2018). Then, in 2007, Marriott started to refresh the business initiative for renovating the Courtyard properties. In 2017, the Courtyard Marriott hotel becomes the first American chain hotel to open up on the island of the Bonnaire. They make their employees provide services to the tourists for 24 hours. They have outlets of the number of the locations of their branched hotels are 1145. They face the maximum competition both nationally and globally in the business market as there is a various hotel in the business market in Canada and outside the world, those provide the best services to the tourist, and there is also a large amount of the four season hotel both nationally and globally (Min, 2018).

3.The corporate culture of the Marriott hotels is that they maintain the perfect corporate culture among their employees. The manager can attract their employees towards their work, and this hotel follows the proper leadership strategy for motivating their employees. The cross-cultural environment remains all over the corporate houses of the Marriott hotels.

History and Corporate Structure of Courtyard by Marriott Downtown

The company’s philosophy to serve the clients with the best resources qualities and they also provide all the essential requirements for their clients. They also provide some extra facility to the client for sticking to the terms of their authentic and unique service provider. The employees’ main motto is to serve the clients at their best, which lead to the understanding of the requirements of the clients (Pa et al., 2016). The employees generally understand the problems that their clients may be facing and provide service accordingly. They work with their motivation of making their client happy (Cetin & Walls, 2016).

4.The Marriottt hotels mission is to compete with the best hotel services in the worldwide business market and to hold their brand reputation among the business market. They targeted the customers those who travel for spending their leisure time; their mission is to serve the tourist with the best facilities they can ever have. The vision of this company is to attract their targeted customers and retaining them by providing the best services along with the facilities the customers can require.

The company provides the gracious and the impeccable services throughout their services and for maintaining the brand value they provide the extra facilities with the free access of the 24- hour fitness centre in the lower level, the access of the indoor lap pool and the laundry facilities, and other (van der Duim, Ren & Jóhannesson, 2017).

5.The microenvironments of the company include the services like that basic requirement of the accommodation, drying facility, pool, fitness centre, spa centre and other. This makes the stay of the customers more comfortable, and they also include the best qualities of food to maintaining their brand value.

The macro-environment of the company include the services like in promoting regarding their business brand values and maintains the competition with the other business by providing exciting offers and providing the extra facilities for attracting customers (Iglesias & Saleem, 2015).

6.In this company, I would like to play the role of the hotel manager in this Courtyard brand, and this has been my dream job. I always looked for this company as this is one of the best brand serving in the worldwide market. The skills I required for the position of the hotel manager in this company are Good communication skills, best interpersonal skills and best leadership skills (Molina-Azorín et al., 2015). The personal strengths of hotel manager are: the ability to motivate employees, the ability to handle a hard situation in a calm manner (Vasilagos,  Polychroniou & Maroudas, 2017) and the ability to analyse the situation, synthesise and interpreting information. The skills required to improve for the post of the hotel manager are they need to have the best knowledge regarding the operation process, they need to become the role model for the employees (Goldratt, & Cox, 2016) and they will need to maintain financial management

7.I chose this profession as from the earlier times only I use to look for the fast career growth opportunities, the excellent option I have was the hotel management, and this makes the person responsible for every aspect. Therefore, it increases the ability to take responsibility for every aspect of life. Nextly, the salary potential of this job role is also comfortable than the other industries. This job role provides diversity as the opportunities in hotel management are endless, and the job satisfaction level in this job role is effective for anybody to choose this as the career. This hob also provides the creative input and this field requires those only who are creative in every aspect. The extra options this job role provides are the chances to travel to various places.

References

Baum, T. (Ed.). (2016). Human resource issues in international tourism. Elsevier.

Cetin, G., & Walls, A. (2016). Understanding the customer experiences from the perspective of guests and hotel managers: Empirical findings from luxury hotels in Istanbul, Turkey. Journal of Hospitality Marketing & Management, 25(4), 395-424.

Goldratt, E. M., & Cox, J. (2016). The goal: a process of ongoing improvement. Routledge.

Iglesias, O., & Saleem, F. Z. (2015). How to support consumer-brand relationships: The role of corporate culture and human resource policies and practices. Marketing Intelligence & Planning, 33(2), 216-234.

Loon, W. W., Aung, H., & Tin, H. H. K. (2018). Learning the Requirements Engineering Process of the Online Hotel Reservation System. International Journal of Emerging Research in Management and Technology, 7(8), 13-19.

Min, H. (2018). Measuring the service quality of luxury hotel chains in the USA. International Journal of Services and Operations Management, 30(4), 465-479.

Molina-Azorín, J. F., Tarí, J. J., Pereira-Moliner, J., López-Gamero, M. D., & Pertusa-Ortega, E. M. (2015). The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry. Tourism Management, 50, 41-54.

Pa, N. C., Hassan, S. A., Husin, N. S., & Ban, A. (2016). Productive Practices of Hotel Management System Using Usability Approach: A Case Study. Advanced Science Letters, 22(8), 1905-1908.

van der Duim, R., Ren, C., & Jóhannesson, G. T. (2017). ANT: A decade of interfering with tourism. Annals of Tourism Research, 64, 139-149.

Vasilagos, T., Polychroniou, P., & Maroudas, L. (2017). Relationship Between Supervisor’s Emotional Intelligence and Transformational Leadership in Hotel Organizations. In Strategic Innovative Marketing (pp. 91-95). Springer, Cham.