Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

MART301 Strategic Marketing Management

tag 0 Download 17 Pages / 4,001 Words tag 18-06-2021
  • Course Code: MART301
  • University: University Of Otago
    icon is not sponsored or endorsed by this college or university

  • Country: New Zealand


Read the case study based on Maruia Hot Springs and answer following questions:
1. Conduct a SWOT analysis on the given organization in order to identify and evaluate the importance of the impact of external and internal environments on the organization's strategic options. 
2. Apply Porter's five Forces Model to determine how well the given organization can compete in the marketplace. 
3. Develop a vision statement and two specific, SMART objectives that will help the given organization achieve its strategic vision and improve its marketing strategies.
4. Segment the market for the given organization into different segments using four segmentation methods and present your findings.
5. Identify the target segments for the given organization and suggest a targeting strategy for the chosen segments and support with justification. 
6. Use the four elements of positioning to construct a "Positioning Statement". Explain how the given organization can apply market research to develop the defined positioning statement. 
7. Propose, with reasons, the best possible marketing mix strategies, using the 7Ps, for the given organization's product/service. 
8. Provide an action plan to implement the best strategies of your choice. Your action plan should be focused on tasks involved to implement the strategy, the people who will be accountable for the tasks, the allocated budget for the tasks, the potential barriers to implementation, and time frame to complete the tasks so that the overall strategy can be implemented successfully.
9. Develop two standards to monitor the given organization's performance and demonstrate two control tools to control the implementation process.
10. Identify one internal and one external key stakeholders and evaluate the importance of the role of these stakeholders in achieving the success of the given organization. Propose and justify two effective communication strategies to engage with these stakeholders. 
Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Unique Document

Under Evaluation

Get Money
into Your Wallet

Total 17 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). Strategic Marketing Management. Retrieved from

My Assignment Help (2021) Strategic Marketing Management [Online]. Available from:
[Accessed 27 September 2022].

My Assignment Help. 'Strategic Marketing Management' (My Assignment Help, 2021) <> accessed 27 September 2022.

My Assignment Help. Strategic Marketing Management [Internet]. My Assignment Help. 2021 [cited 27 September 2022]. Available from:

Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!


Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on then please raise the content removal request.


5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

callback request mobile
Have any Query?