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Threat of New Entrants

Discuss about the Intelligent Collaborative System and Service.

Every organization consists of the strategy triangle balanced between informational and organizational strategy with business. The business strategy fails to drive the others, this balance gets broken. This moves towards wrong way and the business fails. As business strategy loses its driver rile, information system gets out of control (Wang et al. 2016).

Midas can include access to best suppliers, understanding current knowledge and materials regarding their quality, acquiring essential and necessary patents along with Information System knowledge. This can decrease Threat of New Entrants (Soja and Weistroffer 2016).

Provided with a considerable number of buyers, it has been secure to say that customers have been controlling IT industry. Regarding “Buyers Power”, there are various choices for buyers that possess minimal switching costs, such that customers never get locked in to one agency.ignals on the same site.

It is the approach to sell goods and services where the prospect agrees in advance for receiving marketing data.

This technique uses pre-existing social networking services and various other technologies for producing a rise in brand awareness and achieves different marketing objectives (Cordeiro et al. 2014).

Organizations embark on e-commerce marketing for driving sales for raising awareness regarding product offerings and brand of online stores.

All the above elements are helpful for successful business transformation. They help in aligning technology, process and people more closely with the vision and business strategy. They lead in maintaining robust and innovative capacity under the culture of a business (Rho and Vasilakos 2018). Further, they are helpful to understand how organizations change from and what have been the necessities of the detailed changes.

Further, the have been different regarding innovation and supporting new business strategies.  As per as designing a new organizational way of working and the management and support is concerned, all of them are not same (El Kadiri et al. 2016). All the aspects have not been agreeing about what change is to be undertaken, along with objectives of reform and vision describing better future. All of them lead to develop new and different competencies and make better use of current skills.

Parallel organizations have differed from the traditional ones. It has been advantageous many times blending bureaucratic structure under a parallel structure. Those realities introduce a new level of needed collaboration taking place between the tobacco industry and public health. Here, the answer lies to persuade companies to change their efforts towards generating healthy products than the unhealthy ones (Chao, Hu and Chen 2017).

Buyers Power

The various negative effects of social media are as follows. The first one is the false sense of connection: From the introduction of social media, there has been a rise in lesser real-life conversations. Here, more people have been creating relationships through online and getting drifted away from the real world. Moreover, regarding privacy social media has been encouraging to people to turn into more public with private lives. Here, the users have been efficiently providing data that they could have no revealed in face-to-face conversations (Benaben and Vernadat 2017). Next, there has been a reduction in productivity, work with discipline and avoid social media distractions. Lastly, there has been a disability to think independently. The peer pressure has been continuing to influence various users. It was comprised of negative trait disallowing people’s idea or implement thoughts. This is because they have feared criticism and henceforth, the self-esteem gets reduced.

Design thinking indicates to designers of creative strategies that are used while the process of designing goes on. It gets developed as the method to solve problems external to professional design practice like social contexts and business.

For example, the case of “foot activated car door” can be considered. The philosophy behind this design thinking has been that best interface has possessed no interface. The idea of Less UI/Zero/No has been suggesting stopping to try for throwing GUI for every solution (Agostinho et al. 2016). 

The given statement is valid. Design thinking is an unconstrained methodology where it has possible for designers to work on various possible solutions at the same time. It has enabled designers in considering the problem in multiple ways and then speculates on future and past of the issues also.

The BPI or Business Process Improvement has been focusing on the price of operations. Further, it has been yielding up to 30% of development regarding speed, service, quality and cost. On the other hand, BPR or Business process reengineering has been involved in fundamental rethinking along with a radical redesign of all business.

Business Process Management or BPM had been supporting BPI through easy, web-based modelling enabling fast automation and development of business processes. Further, it has been automating, enforcing and auditing practices and policies of rule-driven and dynamic business process software (Narman, Johnson and Gingnell 2016).

Here, the example of Wrike can be taken, which is famous BPM software. It helps in managing numerous project teams, workflows and quickly turns out to be cumbersome instead of any suitable tool supporting every ideal work process of deportments and organizations (Soja and Weistroffer 2016).

E-commerce Marketing

The blog is a linear format. Here articles are presented in reverse chronological order. They are written by few or single people. They are rarely edited after being posted. Wiki on the other hand is a non-linear consisting of a collection of pages, connected ideally to various internal likes without any chronological idea.

Various influential people like Bill Gates have preferred blogs. This is because they are more like private property. They are maintained by limited people and one can work freely. Further, it helps in giving more time to the clients and searching more clients (Chen et al. 2015).

The public cloud has been lacking proper controls. Secondly, their network performance has been depending on the speed of Internet connectivity. Further, they have been weak regarding security. Lastly, here customization of resources has been impossible.

A private cloud, on the other hand, has comprised of compliance that can be achieved easily within private clouds. Moreover, in private clouds, the hardware and other resources have been customized easily by organizations (Li et al. 2015).

The four non-financial measures that are suitable for evaluating the success of Royal Dutch /Shell Group are discussed below.

Brand Preference

 It is helpful to measure the position of Royal Dutch / Shell Group and services and products related to competitors. There is a widespread term in the market which is “awareness”, This indicates whether clients know that Royal Dutch / Shell Group exists in reality.

Take Rate

 As the preference is built, the following non-financial metric is the take rate. In this way how various prospects and customers has acted on the call to action. This has been irrespective of whether there is any offer to download any case study for sign up for a free trial or then schedule an appointment (Benaben et al. 2015).

Customer retention

 The goal of this measure is to raise the number of conservation and decrease churn number. As various marketing organizations have been focusing on the acquisition of customers, incorporating customers as a significant number of current customers have been exiting out the back door is a signature of problem. Here, the key has been to define the time been any customer has no longer been any customer. For instance, as Royal Dutch / Shell Group provide products based on subscriptions, one might decide defection has been about a month after the date of renewal. 

Market share

 Every previous metrics like innovation impact, customer experience, take rate, customer retention and preference has been the effect of market share of the company. Here, every key in the metric is the market. The percentage of the market is the primary measure for Royal Dutch / Shell Group and its success in marketing (Feng et al. 2016).

The LastPass is a popular extension that can be sued for the portal of Royal Dutch / Shell Group. It is an active kind of password extension. It can be managed all kinds of a browser. However, it has much less option of security. Next, Todoist is a smart extension allowing fetching the whole list of activities. It helps in storing pages to be read for future. It can share tasks between users and synchronization between users. Lastly, to stay blessed one need RAM-devouring apps installed.

The EP-Portal is helpful in providing access to p[recesses and applications. It delivers the core capability needed for standard content for external and internal portal users. It has been offering single point access via Web front end to both SAP and non-SAP enterprise applications, information sources, information repositories, services and databases around technical and organizational bodies.

Further, it has been useful for users of Royal Dutch / Shell Group in mashing up and managing portal pages with different web page composers. The web page composer is an integral element of SAP NetWeaver Portal. This has been helping business users in creating and managing enriched portal pages. It has been blending applications of business and user-generated content. Moreover, it has been allowing professionals to develop interactive pages for the portals. Besides, the portal users of Royal Dutch / Shell Group can build and create communities through establishing forums and wikis as the means to quickly contribute and share information and knowledge. The panels have been providing an ability to share knowledge through delivering and communicating data with people with same interests (Leu and Lee 2017). Further, the wikis have been providing the framework regarding collaborative writing and then posting feedbacks and ideas for managing and sharing information and knowledge. Apart from this, performing daily jobs, it is helpful in controlling landscape and interoperability. EP-One Portal provides flexible and extensive solutions for defining portal landscape architectures. Here, the distributed scene possess various implementations and includes heterogeneous third-party landscape and SAP. The EP-One Portal delivers solutions for distant servers, role assignment application execution and single sign-on.

Negative Effects of Social Media

Thus it can be said that using EP-One Portal on a daily basis, Royal Dutch / Shell Group can provide their users single point of access. Here the users include suppliers, partners, customers and employees. These are done towards information, services and applications required to conduct daily work. Apart from this, EP-One Portal has been offering business users with the ability to quickly generate and manage pages. Further, the own portal content can also be produced here.

For the first method of the current EP-One Portal pilot project, new obligations are needed to be understood along with understanding the practical aspects of real delivery. At this phase, the pilot project must be as thorough as possible for assuring that obvious assumption are double checked. The next method comes into being as the nature and scope of the project is determined. It helps in planning out the pilot project and recognizes every needed performance levers at that phase.

The indirect benefits of EP-One Portal Pilot Project include the following. First of all, it is helpful for managing risks. Irrespective of the fact that project is implemented for a new process to technology the risk has been playing an important factor. This has been regarding whether stakeholders of Royal Dutch / Shell Group would be moving forward with the suggested change (Boucher and Picard 2015). The next benefit is validating benefits. As the risks fall on the cost side of the equation, the project cannot be considered till it gets some reasonable perceived profits. The next benefit is the evangelize change. Here the largest hindrance is for changing the people of Royal Dutch / Shell Group. Lastly, EP-One Portal pilot project is helpful to get actual feedback. It is helpful for users to express what they think and know exactly what have worked and what has not.


Agostinho, C., Ducq, Y., Zacharewicz, G., Sarraipa, J., Lampathaki, F., Poler, R. and Jardim-Goncalves, R., 2016. Towards a sustainable interoperability in networked enterprise information systems: trends of knowledge and model-driven technology. Computers in Industry, 79, pp.64-76.

Benaben, F. and Vernadat, F.B., 2017. Information System agility to support collaborative organisations.

Benaben, F., Mu, W., Boissel-Dallier, N., Barthe-Delanoe, A.M., Zribi, S. and Pingaud, H., 2015. Supporting interoperability of collaborative networks through engineering of a service-based Mediation Information System (MISE 2.0). Enterprise Information Systems, 9(5-6), pp.556-582.

Boucher, X. and Picard, W., 2015. Service-based interoperability and collaboration for enterprise networks.

Chao, H.C., Hu, B. and Chen, C.Y., 2017. Fog computing and internet of everything for emerging enterprise information systems.

Chen, J.V., Yen, D., Dunk, K. and Widjaja, A.E., 2015. The impact of using kiosk on enterprise systems in service industry. Enterprise Information Systems, 9(8), pp.835-860.

Cordeiro, J., Hammoudi, S., Maciaszek, L.A. and Filipe, J. eds., 2014. Enterprise Information Systems. Springer International Publishing.

El Kadiri, S., Grabot, B., Thoben, K.D., Hribernik, K., Emmanouilidis, C., Von Cieminski, G. and Kiritsis, D., 2016. Current trends on ICT technologies for enterprise information systems. Computers in Industry, 79, pp.14-33.

Feng, N., Wu, H., Li, M., Wu, D., Chen, F. and Tian, J., 2016. Managing security risks for inter-organisational information systems: a multiagent collaborative model. Enterprise Information Systems, 10(7), pp.751-770.

Jin, C., Li, F., Tsang, E.C., Bulysheva, L. and Kataev, M.Y., 2017. A new compound arithmetic crossover-based genetic algorithm for constrained optimisation in enterprise systems. Enterprise Information Systems, 11(1), pp.122-136.

Leu, J.D. and Lee, L.J.H., 2017. Enterprise resource planning (ERP) implementation using the value engineering methodology and Six Sigma tools. Enterprise Information Systems, 11(8), pp.1243-1261.

Li, Q., Wang, Z.Y., Cao, Z.C., Du, R.Y. and Luo, H., 2015. Process and data fragmentation-oriented enterprise network integration with collaboration modelling and collaboration agents. Enterprise Information Systems, 9(5-6), pp.468-498.

Narman, P., Johnson, P. and Gingnell, L., 2016. Using enterprise architecture to analyse how organisational structure impact motivation and learning. Enterprise Information Systems, 10(5), pp.523-562.

Rho, S. and Vasilakos, A.V., 2018. Intelligent collaborative system and service in value network for enterprise computing.

Soja, P. and Weistroffer, H.R., 2016. Motivations for enterprise system adoption in transition economies: insights from Poland. Enterprise Information Systems, 10(5), pp.563-580.

Wang, J.W., Wang, H.F., Ding, J.L., Furuta, K., Kanno, T., Ip, W.H. and Zhang, W.J., 2016. On domain modelling of the service system with its application to enterprise information systems. Enterprise Information Systems, 10(1), pp.1-16.

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