Jaisalmer Fort, India: A Complete Destination Management Essay.

Location and History of Jaisalmer Fort

Destination and visitor management is recognized as the important type of management which is done to ensure every destination elements are managed completely. These involve attractions, facilities, pricing, and marketing. All are managed to ensure visitors not face the any type of hassle. Management is correlated with visitor management and destination management. Visitors are individuals that are the analyzers of the places as well as destination and management of ensures everyone are happy with the stay at the destination as well as approach is ensured effective to make every leave happily a destination and remain satisfied that is a main objective of each industry. This report will include the explanation about the location and region of Jaisalmer Fort, India as the chosen destination with yearly visitors’ number and visitor’s economic contribution to community. Destinations amalgams such as attraction, amenities, access, ancillary services, culture appraisals, and extraordinary experiences will be explained within the below discussion. Destination management organization (DMO) involvement in competitiveness of destination, collaboration, and stakeholder networks will be included. It will detail current challenges influencing this destination and different ways in which every DMO’s is utilizing indicator standard based frameworks to easily mitigate them.

Jaisalmer Fort is located within the Jaisalmer city in the Indian state such as Rajasthan. This is recognized as one of a few living forts at international level like a one fourth of the old city people reside in fort. It is the second oldest fort which built through Rawal Jaiswal in Rajasthan. This is counted amongst the biggest fortifications on the planet. It is a true pride of Rajput Legacy that governed Jaisalmer earlier. The majestic fort in 1156 AD came into the existence under the Rajput ruler reign (Times Of India, 2018).

In case of the Jaisalmer fort numbers of yearly visitors are improving on a regular level. This is supporting the nation to attract the huge number of tourists on a continue basis. There is growing trend of tourists within the region like Jaisalmer. Tourists that visit Jaisalmer prefer to go to the Jaisalmer. This has been identified through the research that every tourist that visits the Jaisalmer prefers to go to the Jaisalmer Fort. Trends presents that more than 35000000 tourists every year visit this region (Social Research Foundation, 2018). This number is improving on a continue basis as people at the time of New Year visit more to the Jaisalmer fort.

Visitor economic contribution to the local community is identified as the higher level as this city earns good amount of revenue from the Jaisalmer fort. Visitor’s economic contribution to the local communication is presenting the improvement within the economic standards. Practices are oriented to the job and provide necessarily employment in compare to the other industries at easy level. Through generating and ensuring the regular level of employment ensuring to improvement in demand level.

Attractions

There is massive yellow sandstone in Jaisalmer Fort. These are the tawny lion colour throughout the day, leading to fade to honey gold as sun sets, and camouflaging fort within yellow desert. Moreover due to this kind of reason it is recognized as a Golden fort or Sonar Quila. This fort stands amidst a sandy expanse of the Thar Desert on the Trikuta Hill. This is situated along the Southern edge of the city which bears the name and dominant hilltop location creating sparling towers of the fortifications easily noticeable for miles around.

Yearly Visitors and Economic Contribution from Visitors

Jaisalmer Fort is the Bhati clan proud chattel. This is the 250 foot big fort that is protected through the 30 feet big walls. This constitutes 99 bastions in which 92 were between 1633 and 1647 (Times Of India, 2020). Individual can see easily architecture of Rajput and Islamic fusion. There are four gateways in relation to reaching the fort. One of the attractive features about the Jaisalmer Fort is the environment friendly construction with Jaalis as well as Jharokhas within the houses that enable wind to smoothly pass.

Architectural fort design has carved intricately windows, doors, and walls. It is known as one of the good examples with rich heritage. It is situated on Trikuta Hill and overlooking city of Jaisalmer. There are two canon points situated at the vantage points in fort which provide the amazing panoramic review of Jaisalmer

Amenities

In a visitor prefers to see fort replica that was presented the TV cartoon Arabian nights at attractive level as Jaisalmer fort is a place to be. It is counted amongst the biggest fort is the famous landmark in Jaisalmer city. Jaisalmer Fort houses different types of attractive museum, houses, hotels, restaurants, residential accommodations, and many more. There is availability of chance to meet local people residing in the Jaisalmer fort. There are many hotels, restaurants, and guesthouses in Jaisalmer fort. Once a residence of Jaisalmer Maharajas, Place Museum and Centre Heritage houses the high relics as well as artefacts collection that depict the older items artwork and presents the heritage of Jaisalmer. There are Jain Templates within the Jaisalmer Fort which mesmerized the visitors with exquisite architecture and design (Jain, 2016). These are dedicated to Jain Tirthankaras such as Rishabhdevji and Sambhavnathji.

There is a battle gun which reflecting the Jaisalmer city old glory that can be viewed at the top side of fort. There are many things on street as a viewer sees many things on a street as enter a fort from the Gopa Chowk east that is a central market square as well as remain famous for the sunset view.

Ancillary services

There is availability of the ancillary services in Jaisalmer Fort. This allows every visitor to gain the necessary services whichever they require it. These kinds of services support to treat the challenge in easy way.

Different types of things on display are handicrafts, traditional types dresses and shoes of Rajasthani, embroidered bed sheets, souvenirs, puppets, musical instruments, and many more (Journey Area, 2022). Artists perform the folk dance form that is recognized as the Ghoomar and entertaining every guest with the Kathputli dance. These all kinds of things are focused to present the culture of Rajasthan.

Extraordinary experiences in case of the Jaisalmer Fort are unique construction of this fort, situated on the top level of hill, Maharawals places, unique device installation, and the Marvel Built in Sandstone (Hdmcindiatour, 2022). There are no opening time or closing time and red tape but feels more as a community. It enables the visitors to explore whole fort looking inside a rustic gem shops, and admiring woven textiles as well as rugs woven.

Attractions and Amenities at Jaisalmer Fort

There is high level of DMO’s involvement in competitiveness of destination. These are focused to ensure the promotion of Jaisalmer fort through the attractive tour packages and offers, attract regularly visitors, and ensure to develop the regional economy. DMO’s are focused with responsibility to ensure everything from attracting major events to promote local level festivals. These are attracting the visitors in Jaisalmer Fort to improve the local economy by different types of activities. These are working with responsibility to promote by statements of positioning, campaigns of branding, higher qualitative development of product, attractive communication with every stakeholder, and maximize availability of financial resources from public resources and private resources while ensuring value for amount of money spent on the visit of Jaisalmer Fort which meet all of the goals.

Stakeholders networks and collaboration in case of the DMO’s ensures to make Jaisalmer tourism enough sustainable and enjoyable for every visitor who come to visit Jaisalmer fort through different types of attractive activities. These ensures to remain engage in many different types of activities which support to ensure the promotion and development of sustainable travel practices such as educating travelers about the attractions and offerings of Jaisalmer fort. Stakeholder networks and collaboration in case of the DMO’s are ensuring to present the right activities of marketing by targeted campaigns. These are ensuring the right practices with the organization on challenges linked to sustainability and accomplish the common objectives. These are ensuring the address all of the concerns linked to practices of tourism for Jaisalmer fort and others on a continue basis.

Stakeholder networks and collaboration in case of the DMO’s ensure to bring out exclusivity to front to portray Jaisalmer fort. These are working to accomplish the common objective with effective level of engagement to involve everyone that may be influenced and attracted through their decisions. These ensure to monitor all of the social actions, traditional actions, and practices of all individuals. Stakeholder networks and collaboration in case of the DMO supports to attract the huge number of visitors which might remain critical to attract at regular level due to many challenges.

One of the best known heritage place and UNSECO Heritage place of India is Jaisalmer Fort is debasing which is within the danger of falling. The main challenge it is experiencing is the toxic water leaking into the walls which is leading to weaken the walls of fort. It is built on the sedimentary rock foothill due to which seepage of water is caused through the poor level of sewage system as well as sanitation system.

One of the effective frameworks in relation to resolving the challenge is recognized as the indicator standard based frameworks. Indicator based assessment framework leads to facilitate detail level of assessment within the different types of areas otherwise remain critical to capture with all indicators and targets which evaluate these targets. It is effective to monitory effectiveness of policy. DMO’s in case of the Jaisalmer Fort is ensuring to save it from challenge through measuring the all targets on the basis of indicator standard based frameworks.

Destination Management Organization (DMO) Involvement

There are more than 3000 families residing inside this fort and rely on the traditional system of sewerage that allow the dirty water drainage from this fort within the many directions (The Sinking Feeling, 2022). Usefulness of it has minimized because of the new construction of road and civic facilities expansion. Systems of drains get choked with produced garbage through improvement in number of people inside this fort and growing activities of tourism and commercial. Pipelines of sewage lay within the year 1991 which were not designed efficiently to take huge load. It has improved the challenge of water seepage. Jaisalmer Fort has got many visible cracks within the all walls and it has been peripheral walls leading to collapse because of the heavy level of rainfall as well as earthquake nearby the border of India-Pakistan.  

Through taking the degrading situation cognizance of Golden Fort DMO’s contact with the Jaisalmer Royal family to ensure and organize an effective program of awareness for the whole community residing inside this fort. This kind of panel discussion was organized within the partnership with the Global Citizen India who focused to engaging youth to ensure and move forward with improvement in health as well as sanitation within the living fort of the world and boost the level of tourism.

Effective practices of the DMO has supported toe ensure that Indian Government and Archeological Survey of India replace the old plan of sewage with the new one which has good pipes as well as manholes. There has been campaigned launched to raise the awareness on necessarily keeping this fort clean through organizing easily campaigns of awareness as well as meet to instill among individuals ownership sense of the many challenges and duties. Everyone identifies the challenge and fed-up with condition and prefers a resolution (Mathur, 2018). This has been identified to sit up with DMO and other stakeholders to work with an effective action plan to resolve the challenge.

Challenge will be resolved through the residents support with technological practices of professionals such as professionals. DMO’s ensures the local people involvement as the important key to ensuring and preserving this fort as it is their own home and they can take enough care about this fort and there at specific level has to be the main difference made then it has to begin from the individual and whole society is changed with collective initiatives. These has ensured to spread the necessarily awareness among the local level people to preserve this fort.

References

Hdmcindiatour, 2022. Destination - Jaisalmer. [Online] Available at: https://www.hdmcindiatour.com/jaisalmer.php
[Accessed 25 04 2022].

Jain, S., 2016. Exploring the amazing Golden Fort of Jaisalmer. [Online] Available at: https://timesofindia.indiatimes.com/travel/destinations/exploring-the-amazing-golden-fort-of-jaisalmer/gs49580586.cms
[Accessed 25 04 2022].

Journey Area, 2022. 7 Awesome Things To Do In Jaisalmer: The Golden City. [Online] Available at: https://www.journeyera.com/things-to-do-in-jaisalmer-india/[Accessed 25 04 2022].

Mathur, B., 2018. Jaisalmer Fort, 850 Year Old Monument, In Danger Of Sinking Due To Prevailing Sanitation, Water Issues. [Online]
Available at: https://swachhindia.ndtv.com/jaisalmer-fort-old-monument-in-danger-of-sinking-due-to-prevailing-sanitation-water-issues-26416/#:~:text=New%20Delhi%3A%20One%20of%20India's,is%20weakening%20the%20fort%20walls.
[Accessed 26 04 2022].

Social Research Foundation, 2018. Effect of Tourism on Jaisalmer. [Online] Available at: https://www.socialresearchfoundation.com/upoadreserchpapers/3/231/1811130518281st%20ragini%20rathore.pdf
[Accessed 26 04 2022].

The Sinking Feeling, 2022. The historic fort in Jaisalmer has started collapsing due to excessive seepage of water. [Online]
Available at: https://www.downtoearth.org.in/news/-a-sinking-feeling-24544
[Accessed 26 04 2022].

Times Of India, 2018. Times Of India. [Online] Available at: https://timesofindia.indiatimes.com/city/jodhpur/2-lakh-tourists-celebrated-new-year-in-jaisalmer/articleshow/62330467.cms
[Accessed 26 04 2022].

Times Of India, 2020. India’s only living fort, where thousands of people live rent-free. [Online] Available at: https://timesofindia.indiatimes.com/travel/travel-news/indias-only-living-fort-where-thousands-of-people-live-rent-free/as77128554.cms
[Accessed 25 04 2022].