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MKTM028 Strategic Marketing MBA

tag 0 Download13 Pages / 3,224 Words
  • Course Code: MKTM028
  • University: University Of Northampton

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: United Kingdom

Questions:

To demonstrate your learning and application with reference to academic literature, explore the concept of product portfolio management, using appropriate marketing models applied to products from two companies of your choice, in a country of your choice. You may choose two companies from this list, or two companies of your own choosing:

Apple Inc Kelloggs

Unilever Proctor & Gamble

Nestle Sony

Indicate how any company could apply the concepts around portfolio management, making generic recommendations.

You are required to produce an essay that demonstrates your understanding of key aspects of Strategic Marketing.

The essay should have:

  • a sound theoretical and conceptual perspective, containing evidence of critical debate within an appropriate academic literature.
  • an effective practical foundation, which makes generic management recommendations.
a) Justify, using robust practical and theoretical evidence, the application of marketing across a variety of orgainisational contexts
 
b) Critically select and apply relevant marketing theories, conceptual models and frameworks in the development of marketing strategies within a dynamic business environment to produce superior marketplace performance
 
c) Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of  business & management with the goal of enhancing long-term shareholder value

d)Synthesise complex organisational based information, together with dynamic external data into effective marketing lead strategies

e)Demonstrate an ability to work effectively in a leadership role in order to carry out marketing tasks linking theory to practice

f) Make discriminating use of a range of learning resources in order to solve organisational marketing related problems
g) Communicate the solutions arrived at, and the thinking underlying them, in verbal and written form.
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My Assignment Help. Strategic Marketing MBA [Internet]. My Assignment Help. 2021 [cited 02 December 2021]. Available from: https://myassignmenthelp.com/free-samples/mktm028-strategic-marketing-mba/procter-and-gamble-product-portfolio-management.html.


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