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Marketers

Discuss about the sustainable consumption and the roles and responsibilities of the marketers.

This paper will give emphasis on the sustainable consumption and also on the roles and responsibilities of the marketers. Marketers are considered as an important part of the organization. If proper marketers are not there in the organization, then it can be difficult for the organization to survive in the competitive environment.  It is essential for an organization to take into consideration sustainable consumption so that the market share of the company can be increased. Marketers have an essential role to consider the needs and want of the customers. The paper gives emphasis on how marketers are conducting their activities and responsibilities in the recent scenario. 

Marketers are one of the essential parts of the organization. The main role is related to enhancement in the operations of the business.  The main responsibility of the marketer is to analyze the plans and policies so that proper strategies can be considered for conducting day to day activities of the organization.  To increase the goodwill in the international market it is essential to give best towards the activities conducted by the organization. A market survey is also conducted by the organization and proper evaluation is made by taking into consideration the external factors like social, political and social factors. The products and services are also distributed by giving emphasis on the needs and wants of the consumers (Morrison, 2015).


Marketers assist the companies to make a proper relationship so that the conflicts do not take place between the customers and the company.  It is evaluated that if the organization does not have proper relations with the customers, then it can be difficult to survive in the competitive environment. Marketers consider the return on investment and also analyze the competition level effectively in the market.  At the time of promoting the product in the market, it is important to give focus on the wants of the customers.

The marketer also gives emphasis to solve the queries and also problems of the customers so that they can purchase products and services with satisfaction.  If the problems and queries of the customers are not resolved properly, then it can give negative impact on the image of the company. Proper communication is also important for an organization to operate its activities effectively.  If there is no proper communication in the organization then it can lead to conflict and dissatisfaction of the customers.  Globalization helps the organization to promote the products and services on the international platform. If the products and services are not promoted effectively on the international level then it can be difficult to operate the functions properly.

Marketers are not doing enough to direct their target markets towards the sustainable consumption

 By analyzing the marketing environment it is essential for the marketer to enhance the promotional tools properly.  Marketers also give emphasis on the new products and services that assist the company to increase its sales in the market.  Marketer assists to maintain a good image in the market. The promotion of the products and services are done by the marketers only, and then the only company can accomplish its goals and objectives properly (Lemon, 2016).

It is important to enhance the quality of life so that the natural resources can be taken into consideration without any wastage. Sustainable consumption is concerned with the utilization of the products and services in such a manner that the basic needs and wants are satisfied in a proper way. It is essential to give focus on the environmental impacts so that the company can easily accomplish its goals and objectives.  To increase the activities it is essential to give focus in the sustainable consumption (Malaval and Benaroya, 2013).  It is evaluated that the company can easily promote sustainable consumption and it will also help to enhance the share of the market effectively. The culture in the organization is also maintained if proper sustainable development is taken into consideration. If the sustainable consumption is considered then it is evaluated that demand and consumption of the consumers enhance effectively. The sustainable growth and consumption assist to consider proper growth and success of the company (Lu et al., 2014).


So it is essential that marketers and companies should focus on expanding it on the international market.  Marketer tries to give emphasis on the taste and likings of the consumers so that sustainable consumption can be considered properly.  Sustainable consumption can be considered by giving focus on the factors that remain in the market. It is important to maintain proper standards so that the goals and objectives can be accomplished in a proper way.  Trust and cooperation are also necessary so that the organization can grab the market share on the international platform.  It is also evaluated that mission and vision are also taken into consideration by the marketers (Bart et al., 2014).

If marketers are considered then it is analyzed that they are not conducting the activities in directing the target market towards the sustainable consumption. The negative impact is analyzed on the overall performance of the organization. Also, the strategies and policies are not considered by the marketers in the market. If the recent situation of the market is considered then it is analyzed that growth can only be achieved by the company when there are proper strategies considered by the organization (Juster, 2015).

 When the marketers do not give focus on the requirements of the consumers, then it is evaluated that negative effect is seen on the overall profitability and growth of the company.  Goodwill of the company is also affected when in many situations the marketers are not able to attain profits in a proper manner. As it is seen that competition level is increasing day by day, so it is also giving effect to the responsibility of the marketers (Lusch and Vargo, 2014). It is the responsibility of the marketer to analyze that the supply of the products and services in the international market is proper, so that the sales can be increased. Proper communication should also be maintained so that the conflict does not take place in the organization. It is very essential to have proper communication between the company and the consumers so that the products can be supplied in proper manner globally (Klimchuk and Krasovec, 2013).


There are various situations in which the consumers are not able to buy the products from the marketers. It is essential for the marketers to contribute towards the sustainable consumption so that the day to day operations can be done properly. The duty of the marketer is to give emphasis on the culture and also to consider the environment. There are many situations in which the marketers are not able to grab the attention of the consumers. But it can give negative impact on the buying pattern and also on the behavior of the consumers towards the products (Barrett and Weinstein, 2015).

Buying behavior should also be considered by the consumers, so that the products and services offered to the consumers can be done properly.  If profitability is enhanced by the company then it is evaluated that company can work properly to accomplish the goals and objectives of the organization.  To survive in the competitive environment profits are important for the organization, so that the activities can be conducted effectively (Solomon, 2014).  So by analyzing all the information, it is seen that marketers are important for the organization.

 Without marketers, the company will not be able to complete the activities on time. Marketing strategies should also be considered so that the level of competition or impact of the competition can be minimized.  To enhance the goodwill in the market it is important to give emphasis on increasing the satisfaction level of the consumers.  The aim of the marketers is to give focus on the overall profitability and also on the goals and objectives of the organization. The marketers should give emphasis on increasing the demand and also the profits of the company so that growth can be attained (Holliman and Rowley, 2014).


So, to increase the overall performance and also the profitability the marketers should give focus on enhancing the goodwill in the market. If the goodwill is maintained properly, then the targets can also be attained effectively.  It is essential to have proper control over the marketing strategies also so that it can result in the loss of the company.  If proper marketing strategies are taken into consideration then it can be easy for the organization to introduce new products and services in the market. 

Also, the marketer should have proper knowledge about the products that are offered to the consumers; so that the queries or the questions can be answered in a proper manner (Naeem et al., 2013).It is also seen that if organization have capable marketers that it is not difficult to accomplish the overall profitability and growth of the company. Capable marketers are necessary to enhance the operations in a proper manner and also to help the organization to accomplish overall targets. Marketers are considered as an asset to the organization. So, they should be taken into consideration by having proper decisions.

References

Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing mix, and business performance. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 144-150). Springer, Cham.

Bart, Y., Stephen, A.T. and Sarvary, M., 2014. Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions. Journal of Marketing Research, 51(3), pp.270-285.

Holliman, G. and Rowley, J., 2014. Business to business digital content marketing: marketers’ perceptions of best practice. Journal of research in interactive marketing, 8(4), pp.269-293.

Juster, F.T., 2015. Anticipations and purchases: An analysis of consumer behavior. Princeton University Press.

Klimchuk, M.R. and Krasovec, S.A., 2013. Packaging design: Successful product branding from concept to shelf. John Wiley & Sons.

Lemon, K.N., 2016. The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive. GfK Marketing Intelligence Review, 8(2), pp.44-49.

Lu, L.C., Chang, W.P. and Chang, H.H., 2014. Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, pp.258-266.

Lusch, R.F. and Vargo, S.L., 2014. The service-dominant logic of marketing: Dialog, debate, and directions. Routledge.

Malaval, P. and Benaroya, C., 2013. Business to Business Marketing (No. halshs-00876066).

Morrison, M.A., 2015. A look at interactivity from a consumer perspective. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (pp. 149-154). Springer, Cham.

Naeem, B., Bilal, M. and Naz, U., 2013. Integrated marketing communication: a review paper. Interdisciplinary journal of contemporary research in business, 5(5), pp.124-133.

Solomon, M.R., 2014. Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle River, NJ: Prentice Ha

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