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SPTT6063 Strategic Planning For Travel And Tourism

tag 0 Download 14 Pages / 3,321 Words tag 03-07-2021

Question:

•A situation analysis including SWOT analysis with a particular focus on overseas growth if applicable. Micro/macro environmental analysis, market and competitor analysis should all be undertaken. (L01)
• Summary of organisation's current marketing practice, which should continue to include evaluation of potential, specific geographical international market/opportunity with justification. (L01)
• Supporting rationale for market selection, market entry and barriers to entry if applicable. (L03)
• Recommended marketing segmentation, targeting and positioning strategy with justification. (L01)
• Critical analysis of a range of methods organisation could employ to evaluate cost effectiveness of sales promotion with particular focus on segments to be reached. (L02)
• Identify at least one significant issue which will affect the overall strategy. (L01)
• Recommended promotional strategy with supporting marketing mix outlined for the proposed market, ensuring its relevance to the target audience. (L03)
• Risk assessment of the implementation of the promotional strategy. (L03)
• Additional supporting research data to be included in the appendices. Ensure you reference the material in the appendices within the main body of the plan to ensure you receive relevant marks. 
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Total 14 pages

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[Accessed 07 February 2023].

My Assignment Help. 'SPTT6063 Strategic Planning For Travel And Tourism' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/sptt6063-strategic-planning-for-travel-and-tourism/marketing-strategies-and-improvisation.html> accessed 07 February 2023.

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