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BUMGT1501 Management Principles

tag 0 Download 8 Pages / 1,773 Words tag 14-09-2020
  • Course Code: BUMGT1501
  • University: Federation University
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  • Country: Australia

Question:

How could the store, the ‘box’, compete, retain its old customers and build a strong future customer base?

‘We’ve always known that it’s all about customer service,’ Lauren said. ‘But what’s so great about grabbing a giant plastic shopping cart and slogging through some giant warehouse in your shorts and flip- flops, and then joining the herd at the checkout?

‘And what isn’t great about being treated like Oprah from the moment you hit the door until the sales associate swipes your card and hands over something lovely that you just purchased?’

 
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