A) Produce a detailed analysis of the policies to achieve stated corporate objectives of one or more companies, and an examination of the problem of resource acquisition and deployment relevantto those policies.
B) Provide a relevant literature review on the problems investigated and relate current management theory to practical recommendations.
C) Demonstrate a lucid and logical discourse containing objectives of the project, methodology, relevant literature review, recommendations for action, appropriate references and bibliography.
Music is crucial each individuals as this serves as a stimulating and absorbing key of engagement. As commented by Evans (2015), music is considered as a key for improving self-regulating behaviour, raising cognitive emotional awareness and improved social responsibility. Thus, it can be said that developing a connection with music and understanding music is largely related to the inner emotional standard of the individuals.
Glastonbury Music Festival is a five-day long festival of contemporary performing arts in England (Digital 2018). Leading rock and pop artists along with thousand others take part in this music festival. Several films and albums has been released and recorded along with extensive newspaper and television coverage. Glastonbury is one of the largest Greenfield festivals in the world and is estimated that approximately 175,000 people attend the festival. Taking into account the grandness of the event, extensive infrastructure in terms of water, security, transport and volunteers are required. The Glastonbury Music Festival helps in raising millions of pounds variety of charity organizations in the UK. Inspired by the ethos of the hippie, free festival and counterculture, this festival is considered as a major event in the British culture. Since 1970, the event has taken place every year and the number of attendees has only increased (https://www.glastonburyfestivals.co.uk/).
Problems has been noticed in the number of attendees for the UK music festival thereby, making the music festivals unsuccessful and unworthy. The culture of music is being wiped out slowly due to lack of motivation in attending the music festivals that is researched in this study.
The main issue identified is the lack of motivation for the individuals to attend music festivals and events. With the passing years, the number of attendees in the music festivals organized in the UK has decreased. In spite of offering various social and personal benefits to the individuals, lack of motivation in attending the music events is assumed the primary reason of less number of attendees. Moreover, it might be that the crowd are unable to connect and understand the emotional connection with the music thereby, resulting in lack of motivation (Jones and Wilkins 2013).
The aim of the research is to analyse the effect of motivation in the UK music industry by taking into account the Glastonbury Music Festival in the UK.
The objectives of the research include:
- To understand the concept of motivation
- To analyse the effect of motivation in contributing positively towards the UK music industry
- To analyse the impact of motivation while attending music events in the UK in relation to the various motivational theories
- To provide suitable recommendations for improving motivation for the UK music industry
The research questions include:
- What do you mean by motivation?
- What is the effect of motivation in contributing positively towards the UK music industry?
- What is the impact of motivation of motivation while attending music events in relation to the different motivational theories?
- What are the suitable recommendations for improving motivation for the UK music industry?
This research is significant, as this will help in identifying and understanding the factors that is causing lack of motivation for the UK music industry. Identifying the motivational issues will help in conducting in-depth analysis followed by recommending suitable strategies for improving motivation for the UK music industry and facilitate increased attendees and audiences in the music festivals (Gold et al. 2013).
The entire structure of the dissertation is categorized into five different parts namely introduction, literature review, research methodology, findings, conclusion and recommendation. The introductory chapter lays the foundation of the work followed by discussion of various information related to the topic. This is followed by the justification of the specific methodologies used for commencing with the research work and discussing the findings. Lastly, an overall conclusion is deduced correlating the above chapters by highlighting the identified gap and providing suitable recommendations.
This chapter helps in identifying both the independent and dependent variables based on which the overall study is conducted. Adequate information is provided about the independent and the dependent variables along with relevant theories for gathering in-depth understanding and knowledge. For this study, motivation is identified as the independent variable and research is conducted in determining the impact of motivation on the UK music industry and resolve the problem identified in the previous chapter successfully.
Figure 1: Conceptual framework
(Source: Created by Author)
Motivation is plays a significant role in every aspect of life, as this helps in stimulating people to work and show increased level of participation, engagement and dedication towards the surrounding environment. As commented by Leary and Baumeister (2017), motivation is defined as the process of influencing others in being a part events and festivals in the surrounding environment. However, as argued by Nicholls (2017), motivation is more appropriately defined as the psychological attractiveness or attachment with the surrounding environment. Motivated individuals show higher level of engagement and participation with their surrounding environment. As a result, it can be said that motivation enables the individuals to have an open and broad mind towards everything in life. This nature of motivated people helps them to establish an emotional bond and connection within anything surrounding them.
On the other hand, motivation is also defined as motivation is also defined as increased willingness shown by the individuals for achieving their roles and responsibilities towards their surrounding environment (Reeve 2014). However, on the contrary, motivation is also defined as the desire of doing something and acting in a manner so that the individual is able to inspire and provide energy for pursuing their desire. In this study, lack of motivation has been encountered among the people in the UK in terms of participating in the music festival such as Glastonbury Music Festival.
The below section mentions and discusses the different external and internal factors of motivation. The intrinsic factors of motivation that are discussed are curiosity, emotional connection, acceptance and knowledge whereas the factors of extrinsic motivation are benefit package, safety, organized activities, recognition and growth.
- Curiosity: An individual needs to be curious in order to show participation and engagement. Lack of curiosity has been noticed among the UK population when it comes to know about their culture and heritage. As a result, individuals hardly visit such cultural concerts that are integral part of their heritage. As mentioned before, Glastonbury Music Festival in an integral part of the British music culture but lack of curiosity among the individuals have resulted in lack of motivation in participating in such concerts. Therefore, the significance is being lost and it is not being carried on to the next generation (Hanus and Fox 2015).
- Emotional connection: Lack of motivation is also due to no or less emotional connection or establishment with anything. As a result, the individuals feel less or no interest in attending or participating in such activities. Lack of emotional connection is being noticed among the UK population in terms of attending music concerts or being a part of it. As commented by Yidong and Xinxin (2013), the individuals are unable to relate to the events that are being conducted while organizing the concert. However, as argued by Bellemare et al. (2016), the individuals are showing less emotional connection, as they are more focused on career and show less or no interest in attending concerts. Rather, they prefer to watch it with the help of technology according to their convenience.
- Acceptance: With time, some cultures and heritages are losing its significance and acceptance among today’s crowd. Taking into account the history of Glastonbury Music Festival, it can be said that counterculture, hippie and free festival cultures are losing acceptance among the modern population (Taylor et al. 2014). This is the result of lack of motivation among the UK population that restricts them from attending music concerts and festivals that are being organized in the UK.
- Knowledge: Inadequate knowledge is a major factor that results in lack of motivation. As mentioned by De Jesus et al. (2013), adequate knowledge sows the seed of interest followed by making it a part of own life. Once the individuals have enough knowledge, they show increased participation and engagement. Young population in the UK do not have adequate knowledge about the cultural heritage in terms of music in the UK that is a major reason of lack of motivation (Van der Werff, Steg and Keizer 2013). As a result, Glastonbury Music Festival highlights lower level of audiences and attendees when the program is being organized compared to the past.
- Benefit package: Each individual look for benefit in what they do or intend to do. If the individual do not find anything good, they do not intend to spend time after it. Such is the situation in terms of attending music concerts by going to the venue. As commented by Dysvik and Kuvaas (2013), the population do not find anything beneficial in attending music concerts thereby, resulting in lack of motivation. For Glastonbury Music Festival, the UK population is finding it hard to find any benefit in attending music concert thereby, resulting in lack of motivation. In addition to, UK has huge international population those hardly know about the music industry and culture of UK thereby, resulting in lack of motivation (Fang, Gerhart and Ledford Jr 2013).
- Safety: Safety is a major factor of motivation and individuals feel highly disappointed and demotivated if their safety is compromised. It has been seen that safety issues such as stampede, accident and losing belongings are common while attending music concerts. As mentioned by Acar (2014), the individuals have to bear the problem of finding the lost items or recovering from accidents. These additional problem post attending music events and concerts results in demotivation thereby, minimizing the number of attendees and participants in the music concert. In the UK, reports of severe accidents have been recorded while attending concerts that have accounted fatal results as well.
- Organized activities: Being organized tends to motivate some of the individuals. However, while attending music concerts being organized is often an issue (Mafini and Dlodlo 2014). As a result, some of the individuals might feel disoriented and puzzled on attending music concerts due to lack of organization and resulting in demotivation.
- Recognition and growth: In today’s world, competition has increased extensively and the majority of the population emphasizes on building up their career. As mentioned by (Shibchurn and Yan 2015), some of the population feel that attending music festival is a waste of time, as this kills their time of focusing on their career and growth. Thus, as attending music festival does not help the audiences in gaining recognition and growth, lack of motivation is noticed in attending music festivals that is organized in the UK.
Maslow’s theory of motivation and Hertzberg’s two-factor theory are the two most widely studied and researched motivational theories. These two theories are studied for analysing how motivation helps the individuals in terms of participation and engagement.
The core concept of Maslow’s theory of motivation states that motivation is termed as an internal and psychological process that energises, directs and sustains an individual’s behaviour. Maslow was a psychologist that believes that all the individuals need to be satisfied internally in order to be engaged and being show participative nature. As mentioned by Kaur (2013), in order to ensure motivation, all the psychological needs of the individuals to be fulfilled.
Figure 2: Maslow’s theory of Motivation
(Source: Jerome 2013)
The above figure describes the different stages of Maslow’s theory of motivation. The different stages of this motivational theory are psychological, safety, belonging, self-esteem and self-actualization.
Psychological: This stage highlights psychological pleasure and satisfaction of the individuals in terms of leisure, comfort and leisure activities. However, while attending music events the psychological needs of the audiences are hardly met because tit becomes difficult for the participants to enjoy comfort and leisure (Ozguner and Ozguner 2014).
Safety: Safety also motivates individuals because people are afraid of accidents and harming them. While attending music concerts and festivals, stampede and accidents are common that make safety an issue and a major reason of demotivation for the individuals who intend to attend music events (Taylor and Hamdy 2013).
Belonging: Belongingness is also a major factor that determines motivation because it gives a sense of love and affection. However, the individuals unable to connect them with music fail to sense belongingness thereby, questioning their motivation (Di Serio, Ibanez and Kloss 2013).
Self-esteem: Having self-esteem is necessary to survive in the society that cannot be gained by attending music festivals. Thus, the individuals feel attending music festivals does not help them gain any social status and self-esteem (Zameer et al. 2014).
Self-actualization: Self-actualization highlights personal growth and development that is a major cause of motivation. Individuals like to invest their time and effort on things that allow them both personal and professional development. Thus, as the individuals feel that attending music festivals fail to ensure personal and professional growth they feel demotivated in attending it (Bellotti et al. 2015).
Another important theory of motivation is Hertzberg’s two-factor theory of motivation that includes satisfactory and dissatisfactory factors. As mentioned by Ghazi, Shahzada and Khan (2013), the dissatisfactory and satisfactory factors are not dependent on each other thereby, signifying that eliminating either of the factor does not signify successful motivation. Therefore, getting rid of the dissatisfactory factors does not mean that increased participation of individuals in the music events.
Safety and security
The satisfactory and the dissatisfactory factors of this theory support the findings of the Maslow’s theory of motivation thereby, suggesting decreased rate of participants during the music concerts and festivals (Park and Ryoo 2013).
Though motivation is of utmost significance of any individual, achieving motivation is extremely challenging. As commented by Minang and Van Noordwijk (2013), the motivational factors is different from one individual to another due to their distinctive nature. As a result, it becomes difficult to understand and recognize the motivational factors of each individual and implement them accordingly. In addition to, understanding and recognizing the motivational factors of the individuals is also time-consuming thereby, making motivation difficult to achieve. However, as argued by Ahmed et al. (2015), abundant choices also make motivation difficult to achieve. Wide range of motivational techniques is available for similar issues. Thus, selecting the appropriate one for single issues makes motivation difficult to achieve.
As mentioned by Kulatlahti and Liisa Viitala (2014), lack of clarity is also a challenge in achieving motivation. In this case, though the individuals want to pursue music as a career or attend music concert, lack of clarity is noticed in their future plans. As a result, the individuals get distracted easily and start having second thoughts. This results in lack of motivation that can be mitigated by narrowing down the actual goals and emphasizing on them solely. However, as criticized by Borras-Gene, Martinez-Nunez, and Fidalgo-Blanco (2016), comparison with others also results in lack of motivation. The students pursuing music or attending music concerts tend to compare them with the well-established musicians in the UK thereby, making them demotivated. Instead, they need to follow their path and take guidance from them for motivation and try to be successful. For this research, lack of clarity, abundant options and comparison are the major issues in achieving motivation for the UK individuals pursuing music or attending music concerts.
Being motivation is important for the business organization, as this increases the rate of success for the individuals. As commented by Macheka et al. (2013), being motivated ensures satisfaction for the individuals. This is because motivation makes sure that an individual is satisfied with the activities and responsibilities they are associated with fully or partly. As a result, the individual develops and is able to enjoy a sense of fulfilment. However, as argued by Papies et al. (2015), being motivated ensures productivity from the individuals. As the individuals are motivated they are able to give their best towards their job roles and responsibilities ensuring higher productivity.
On the other hand, motivation also helps in learning process. Being motivated encourages the individuals to know more things about the concerned roles and responsibilities. Thus, it is important for the individuals to be motivated in order to pursue music as a career or attend music concerts.
The UK music industry is a large industry that consists of companies and individuals that earn money by composing new songs and pieces as well as selling live concerts. Both songwriters and composers are important part of the music industry. However, apart from songwriters and the composers, the UK music industry also includes talent managers, artists, business managers and entertainment lawyers. The first decade of 2000 saw drastic change in the UK music industry in terms of changes with the advent of widespread digital distribution of music through internet (Choi and Burnes 2013). The UK market is considered as one of the largest music markets globally and is ranked forth after United States, Japan and Germany. The music industry in the UK generated an estimated 690 million GBP in the year 2015 out of which over half of the sales were collected from digital sales (Cox and Collins 2014).
In accordance with the information provided in the previous section, it can be said that the music industry of UK contributes largely towards the societal and economic growth of the country. However, over the past years, the number of individuals participating in the music concert and individuals pursuing music as a career is decreasing. This is due to lack of motivation that the individuals are withdrawing them from pursuing and attending music (Kao and Oxford 2014). The potential reason of this issue is due to increased competition in the music industry as well as lack of clarity in pursuing music as a career. In addition to, the population in the UK feels that music is an inappropriate career to opt for considering the recent market trend.
This chapter speaks about the various methodological tools that can be used while commencing with research followed by mentioning and justifying the specific research tools that has been used for this study. In addition to, this chapter also highlights the research ethics and the limitations encountered while proceeding with the research work.
Positivism philosophy, deductive approach, descriptive design and case study research strategy has been used for this study. Taking into account the aforementioned research tools, no sampling technique has been used. Instead the researcher has developed themes based on the research aim and the literature review conducted for completing the research successfully. The researcher has used secondary data collection process and quantitative data analysis technique that is analyzed developing relevant themes in accordance with the research aim and objectives.
Interpretivism, positivism and pragmatism are the three types of research philosophies that are applied widely. Research philosophy is defined as the source, nature and development of the knowledge while proceeding with the research work. Positivism philosophy is based on the factual knowledge and quantifiable data that is gained through observation thereby, leading to statistical analyses (Neuman 2013). On the other hand, interpretivism philosophy is based on the interpreting the human interests. Pragmatism highlights the combined characteristics of both the philosophy.
Positivism philosophy has been applied for this research. The application of this research is justified because the researcher has been able to observe how motivation is crucial for the individuals studying music and taking part in music concerts actively. The observations made can be referred to factual knowledge about how motivation helps an individual in pursuing a career or attending a concert followed by statistical analysis (Mackey and Gass 2015). The use of positivism philosophy allows statistical analysis thereby, ensuring reliable and valid data.
Inductive and deductive are the two commonly used research approaches that are used while commencing with the research work. As mentioned by Taylor, Bogdan and DeVault (2015), the concept of inductive approach highlights developing new theories and concepts based on the observations. This approach is difficult as incorrect observation lead to incorrect formulation of theories. On the other hand, deductive approach allows making observations based on the relevant and existing theories. This mitigates the chances of incorrect development of observations and saves time.
Deductive approach has been used for this research. Deductive approach is justified for this research because this offered the provision of referring to previously existing concepts and theories of motivation for the researcher. As a result, the researcher has been able to make observation how motivation is crucial in convincing an individual in attending music concerts and pursuing music as a career by referring to already existing theories and concepts of motivation. Additionally, deductive approach has also allowed analyzing the different factors of motivation and its impact on an individual (Lewis 2015).
Explanatory, exploratory and descriptive are the three commonly studied research designs while proceeding with research work. As mentioned by Vaioleti (2016), exploratory research design aim towards exploring the issues and gap within the study. On the other hand, explanatory research design tries to explain the potential reasons of the issues and gap that has been identified in the study. Both explanatory and exploratory research designs combines to form the descriptive research design.
Taking into account the nature of the study, descriptive design has been applied. The use of descriptive design is appropriate because this offered the provision for the researcher to identify the potential motivational issues as well as the reasons for motivational issues among the individuals pursuing music or attending music concerts in the UK. Exploring and explaining the issues of lack of motivation due to the use of descriptive design allows suggesting suitable recommendations for mitigating them in the future (Flick 2015).
Action research, survey, case study and interview are the four frequently used research strategies while carrying on with the research work. As mentioned by Smith (2015), action research predicts the future occurrences of the phenomenon present in the research. For case study research strategy, various secondary sources in relevance to the research topic are referred. For interview, individuals are communicated personally for gathering knowledge and insight about the research topic. For survey, data is collected from a large population that is selected by the researcher for successful completion of the research (Bresler and Stake 2017).
Structure of the dissertation
Case study research strategy has been used for this research. The use of case study study research strategy is justified because this allowed the researcher to gather in-depth knowledge about the past and present scenario of the global music industry as well as the music industry in the UK. In addition to, the use of case study research strategy enabled the researcher to gather information about the impact and significance of motivation in achieving success in the desired field. Also, the use of case study research strategy allowed the researcher to analyse the music festivals in the UK and its impact on the economy and culture of the country (Ledford and Gast 2018).
Primary and secondary are the two most widely used data collection techniques that are used for gathering relevant data. As mentioned by Novikov and Novikov (2013), primary data collection technique aims towards gathering recent data from the sample selected by the researcher. Using questionnaires are the best method of collecting primary data collection technique because questions are developed based on the research aim and objectives. On the other hand, secondary data collection technique highlights collection of data from different secondary resources such books, journals, articles and other internet resources.
Only secondary data collection techniques are used for this research. Secondary data collection technique is justified for this research, as this provides an opportunity for the researcher to collect data from different books, journals, articles and internet facilities that has relevant information about motivation and UK music industry. As a result, comparing and contrasting the past and present situation of the UK music industry is possible (Riedl, Davis and Hevner 2014). The use of secondary data collection technique has improved the quality of the research in terms of data and information provided.
Qualitative and quantitative are the two most commonly used data analysis techniques. Qualitative data analysis technique emphasizes on the quality of the work whereas quantitative data analysis technique is conducted based on numerical data. Te numerical data are then analyzed by using statistical tools, averages and percentages (Fletcher 2017).
For this research, qualitative data analysis technique is used. The use of qualitative data analysis technique is justified because the secondary data collected from different articles, journals, books and internet facilities help in understanding the current situation of the music industry and what are the major issues the music industry is facing in terms of motivation. As a result, better analytical process can be applied along with maintaining data reliability and validity in terms of the impact of motivation on UK music industry. The qualitative data is represented by developing themes in regards to the research aim and objectives and analysing the themes in detail (McCusker and Gunaydin 2015).
Abiding by the research ethics is crucial in completing a research work successfully. One of the important research ethics is maintaining data confidentiality. One of the core responsibilities of the researcher is to keep the information provided by the participants as well as their identity confidential. Disclosing without the consent of the respective individual is against the research ethics (Faden et al. 2013). Another significant research ethics is willing participation of the participants. Forcing the participants to be a part of the data collection is against the research ethics. Thus, signing the consent forms prior initiation of the research avoids such issues. Other significant research ethics are collecting information from authentic resources and avoiding data manipulation (Lange, Rogers ad Dodds 2013).
For this research case study research strategy has been used thereby, making the overall study unidirectional. Collecting data from secondary resources made it difficult in collecting recent, raw and updated data in terms of the impact of motivation on the UK music industry. Only qualitative data analysis limited in gathering in-depth information from the respondents that would have been possible if both qualitative and quantitative data analysis techniques were applied.
In this chapter, data is analyzed by using the particular methods that are selected and justified in the previous chapter. Based on the aim and objectives developed in the first chapter, relevant themes are developed that is further analyzed. Breaking down into smaller titles and themes makes the analysis on-point and easy to develop relevancy. The themes are analyzed by taking recent and updated information that helps in knowing the significance of motivation and how it influences an individual to stick to the goal followed by analyzing the current music industry of UK and impact of motivation on UK music industry.
Theme 1: Impact and significance of motivation for individuals
As important motivation is for an industry to be successful, it is also important for the individuals. Motivation plays a significant role in influencing any individual to stick to or hold onto something no matter what the circumstances are. As commented by Hertzberg (2017), motivation in daily life is important as this helps in living a happy life. The individuals feel happiness and satisfaction in whatever they do if they are motivated enough. Daily small and big challenges fail to raise second thoughts for the individuals if they are motivated adequately. However, as argued by Leary and Baumeister (2017), individual motivation leads to the development of self-satisfaction due to which the individuals are able to provide improved engagement and concentration in what they do. As a result, the individuals are able to derive excellent results in the activities they involve themselves.
On the other hand, according to Dweck (2013), motivation facilitates the individuals to dream bug and achieve their dreams. The individuals have to face many challenges while walking towards their dreams that the break up at some point in the path. Under such circumstances, being adequately motivated helps in hanging to the dreams and finds ways to solve and mitigate the challenges and forge their path forward. However, as criticized by Nicholls (2017), success comes with discipline and being motivated signifies discipline in the roles the individuals indulge themselves. Being disciplined allows the individuals to be focused and strategize ways for achieving the results. In addition to, motivation provides an opportunity for the individuals to have a positive mind set towards the surroundings. The success of any industry, profession and individual career is dependent largely on the motivation of the individuals that provides an opportunity to fulfill the needs and desires thereby, achieving the ultimate goals (Dornyei and Ushioda 2013).
Theme 2: Current music industry at the global platform
The music industry has encountered a huge transition over the past three decades and the way of listening to music, producing music and purchasing music have changed. As mentioned by Wikstrom (2013), the presence of global internet connections has made the distribution of music easier facilitating millions of people use different internet tools and facilities for enjoying and interacting with the music industry. However, as argued by Tilson, Sorensen and Lyytinen (2013), apart from the change of taste of music, the art has taken the shape of a growing industry. In the past five decades the music industry operated using simple models with a monopolistic tint thereby, providing opportunity for the ones that invested heavy resources and had long term composition. But the end of 2007 and the beginning of 2008, the music industry stared to change and relied mostly on the music artists for recording labels.
As mentioned by Fairchild (2016), in the global platform, the music launch was dependent on the capability and strength of the record company that was responsible for production that offered financial advantages. However, as criticized by Leonard (2017), the legal consequences became a disadvantage, as it music industry relied on contracts between the artists and the recording company. Failure of fulfill the contract imposed heavy financial losses, taxes and financial remuneration of either of the parties involved.
As mentioned by Marshall (2013), transition was also encountered in the 1990’s, as this saw the incorporation of flash drives, CD, DVD and Blue-rays. However, as criticized by Haufler (2013), the phase that changed the face of music industry at the global platform is the transition from analog to digital audio. The development of digital recording technology changed the format of recorded sound and provided the opportunity to manipulate digital audio signals easily. As a result, audio efficiency increased, as the music launched in one country was accessible to the world population without any boundaries.
Theme 3: Value of music industry to UK economy
The music industry in the UK has gained huge popularity over the past decades and has contributed largely towards the economy of the country. As mentioned by Cloonan (2016), the music industry of the UK has made an economic contribution of £3.5 billion for the country. The overall UK music industry is composed of £1.6 billion musicians, songwriters and composers that make the music industry a billion dollar business that it is today. The UK music industry has recorded £634 million recorded music and £662 million live music. In addition to £402 million music has been published with £151 million music representatives. Also, the UK music industry has £80 million music producers as well as recording studios with £1.4 billion value of exports and 101, 680 full time jobs (Frenette 2013).
In spite of having so much worth and contributing successfully to the UK economy, the music industry of the United Kingdom is not categorized as a specific industry. This is because of the widely dispersed nature of the music companies across several SIC codes in the national accounts. As a result, it becomes difficult to analyze the music industry thereby, making it difficult to be categorized as a specific music industry (Choi and Burnes 2013). In addition to, the UK music industry cannot be disaggregated to relevant SIC codes because it falls under the category of performing arts such as dance, circus, opera, theatre, comedy and variety. As the music industry cannot be disaggregated according to the existing SIC in the UK, the contribution to GVA cannot be estimated for the music industry officially.
Theme 4: Impact of British music festivals
The music festival has economic, cultural and social impact on the United Kingdom that highlights and justifies that music festival and concerts are the heart of British music industry. As commented by Gibson and Connell (2016), large part of the world’s rock, jazz, classical and folk is formed from the UK music industry. For example, the Edinburgh festival offers a lifetime experience for the performers as well as the audiences in terms of getting hold and retain of the culture. The music festivals in the UK are big fat business investments with both direct and indirect economic impact of the country. However, as argued by Hudson and Hudson (2013), inadequate consensus regarding the attractiveness of the festivals for the local population makes the comparison of the festivals difficult.
Concept of motivation
Apart from the economic and cultural impact of the festivals and the concerts, political impacts on the festivals on the UK music industry are also noticed. This is because lack of seriousness gives rise to deeper issues in respect to class, sexuality, religion, race and gender. In addition to, political issues in terms of white and male-dominated participants and performers in the music concerts and festivals also results conflicts. The CND and jazz festival of 1955 in the UK is one such example that hampered the ultimate aim of the music concert of raising funds and awareness for charity (Laing and Mair 2015). However, on the contrary, creativity is taking a toll on the production and transformation of music (Yeoman 2013).
Music festivals facilitate the production of intense production and consumption of music over a short period of time that is hampering the creativity and transformation. Increased competition in the music industry is challenging the capability of the music composers to compose new music within short period of time. Thus, due to increased pressure of giving new music to the population in the UK, the composers are revisiting the old music but are failing to live up to the previous record and transforming the music worth listening (Lund and Turris 2015).
Theme 5: Motivational challenges faced in the UK music industry
After shedding light on the significance of motivation, global music industry, value of UK music industry and impact of British music festivals on the society, this theme aim towards identifying and addressing the motivational challenges that the current population of the music industry is facing. As mentioned by Gamble and Gilmore (2013), the realization of transforming the art into a profession is the major cause of lack of motivation among the population in the UK. While in schools and universities, the individuals composed music for themselves, individual satisfaction and inner peace. However, business does not run on preference of the individual artists. In order to conduct business successfully, it is important to consider preference of the population. The fact that the individuals were bound to compose and write music according to the preference of the target population and not for inner satisfaction, resulted in motivational challenges.
However, as argued by Bustinza et al. (2013), the increased competition in the music industry is the major motivational challenge that UK music industry is facing. In order to be people’s favorite, the musicians have to compose music at regular interval because launching music at large interval will result in losing the market grip. Thus, the musicians have to compose music that is trending rather than the music the individuals like, prefer and love. As the musicians are unable to achieve inner peace and satisfaction, motivational challenges are taking place. As a result, the UK music industry is largely questioned and compromised.
Theme 6: Suggestions for improving motivation for reviving the UK music industry
Taking into account the economic and cultural contribution the music industry makes on the UK, probable suggestions are required for mitigating the motivational issues. Overcoming the motivational challenges for the UK music industry will facilitate the growth of the industry as well as developing the economy of the country. As mentioned by Ferdinand and Williams (2013), one of the ways for improving the motivational challenge for the UK music industry is by promoting competition in a healthy manner. The UK music industry must inform the young composers and songwriters about the healthy competition the country has to offer. However, as argued by Hill and Bithell (2014), the increased number of festivals and music concerts will provide an opportunity for the population to share their talents and music thereby, making them confident enough thereby, ensuring successful motivation for continuing music as a career.
Factors affecting motivation
From the previous chapters, it can be concluded that the UK music industry is lacking adequate motivation that is having a negative impact on the entire industry. As known from the various definitions that motivation is crucial in influencing an individual for achieving their desires successfully. However, the factors motivation differs from each individual according to their needs and requirements. In addition to, the information provided also highlights that motivation is important in determining the success, as it enforces the individuals to give their best and show increased commitment, engagement and dedication.
For the UK music industry, motivation is a major challenge because it is assumed that the population is unable to connect to the music played in the festivals and concerts. In addition to, the increased competition in the music industry forces the musicians and the songwriters to compose music that is trending and preferred by the population and not the kind of music the musicians like or prefer. Thus, lack of inner peace and satisfaction while composing music is another major reason of lack of motivation that is currently prevailing in the UK music industry.
Objective 1: To understand the concept of motivation
Section 2.2 of the literature review helps in understanding the concept of motivation. This section highlights various definitions of motivation and is considered as the process of influencing individuals in doing something. This section also highlights the significance of motivation in an individual’s life for ensuring successful completion of roles and responsibilities. On the other hand, theme 1 of the data analysis section also highlights the impact and significance of motivation in the life on an individual. From the literature review and the data analysis, it can be said that adequate motivation is of utmost significance in influencing others for doing or achieving their desire in life successfully.
Objective 2: To analyse the effect of motivation in contributing positively towards the UK music industry
Section 2.6 of literature review highlights the different factors that help in motivating the individuals. From this section, it can be known that motivation plays a significant role in the UK music industry. On the other hand, theme 2, theme 3 and theme 4 of the data analysis sheds light on the effect of motivation towards the UK music industry thereby, comparing and contrasting the past and present scenario of the UK music industry.
Objective 3: To analyse the impact of motivation while attending music events in the UK in relation to the various motivational theories
Section 2.4 of the literature review talks us through the two significant motivational theories. Both the motivational theories signify that motivation is individualistic, as the factors motivating each individual differ from one and another. On the other hand, theme 5 of the data analysis sheds light on the motivational challenges encountered by the UK music industry that is resulting in decreased number attendees in music festivals in the UK as well as the individuals pursuing music as a career.
Objective 4: To provide suitable recommendations for improving motivation for the UK music industry
Section 2.5 of the literature review highlights the motivational challenges the UK music industry is facing currently. From the information provided, it can be said that the lack of recognition for the young musicians as well as safety and security issues while attending the music festivals are the major motivational challenges. On the other hand, theme 5 of the data analysis section sheds light on the motivational challenges in the UK music industry. It can be said that the transition of art into a business is the major challenge that UK music industry is currently facing.
Based on the identified issue, the suitable recommendations for improving motivation for the UK music industry are:
Broadening the choice of music
In order to ensure motivation, the musicians and the songwriters need to come out of their comfort zone and align their music preferences with the preference of the UK population. As a result, the musicians will be able to ensure inner satisfaction while making music thereby, motivating them.
Ensuring safety measures for the attendees
As music concerts and festivals encounter wide range of safety accidents, ensuring adequate safety and security while attending music festivals will help in motivation and facilitate increased participation.
Taking into account this study, in future study can be conducted by using primary data collection technique. This will provide an opportunity for the researcher to consider the present and recent viewpoint and opinion of the individuals pursuing music or studying music and the motivational issues faced by them. The use of primary data collection technique will help in enhancing the quality of the work, as the researcher will be able to justify the data collected from the population with the secondary information provided in the previous section of the chapters. In addition, to this research focuses on the music industry of UK only and thus, in future research can be conducted by considering the global music industry and determining the impact of motivation.
I began my research after the last advice session that was based in information about how to complete the reflective analysis, as it is one of the major ways of completing the research work successfully. It took me almost 5 months to complete the research and worked extremely hard for accomplishing the results successfully. I faced difficulties and challenges in doing the research, as all the previous examinations were n the form of questions and answers. Conducting this research included lot of field work and spends a lot of time in understanding the concept and significance of motivation for an individual for holding onto something. At the very beginning when I intended to conduct the research, I did not have adequate guidance and was blank completely, as I had no idea regarding what and how to write. It took me more than 2 months to select a mentor that can help and guide me throughout the research work.
It took me a while in understanding the research topic in respect to what the topic wants to communicate and the potential challenges associated with it. Before starting my research work, I started gathering relevant information about motivation, its impact, challenges, opportunities and the UK music industry. Group discussion was also held that was useful for me and helped me to share ideas and opinions about the selected research topic. However, I found it difficult to gather information from different secondary resources. This is because the research was advised and conducted on secondary information and extensive research on this research was not conducted. I was bit confused while starting the research project but I set time limit for myself. I used to write down the progress of my research within the time limit set by me and at the end of the month met my mentor for showing the progress and seeking feedback, so that I can incorporate the feedback of my mentor and improve the quality of my work.
As I had several questions on my mind regarding the impact of motivation on the UK music industry, I went out and communicated with the students studying music and intend to pursue music as a career as well as with the musicians in the UK. I then tried to refer the feedback of the population that I got from the different secondary resources such as the books, journals and other internet facilities. The conversations were highly interactive that helped me develop a clear idea about the significance of motivation. Also, I was also able to find valuable information from the road side musicians that played on the road for expressing their talents and earn their livelihood. However, the place I lived lacked adequate number of musicians that were pursuing music as a career due to which I had to travel quite a lot for gathering information about my research. Also, I found it difficult to work on my research during the weekends, as I used work in part-time job during the weekends.
The key steps for ensuring success are being precise, careful and comprehensive planning while conducting a research. Knowing the significance of planning, I planned carefully the project with a step-by-step approach. The first step of initiating the research is analyzing my individual strength and weakness. I have always been interested in music, as I find music as the medium that helps in calming and soothing an individual. This interest helped me to determine the impact of motivation on the UK music industry by taking into account the different ways motivation can help an individual pursue an individual to take music as a career and attend festivals. Formulation of required strategy is the next important step as this helped me decide on how to carry out the research, when to start and most significantly selecting my mentor.
The project mentor is of great significance determining the success of a research project. I met my first mentor on December where I introduced my topic of interest to the mentor along with justifying the reason of selecting the particular topic. I also told my mentor about the strategy that I have developed and intend to use in future for doing the research. I felt confident that I was able to cascade the reason and objectives of the topic that I have selected. After everything, I realized that my mentor was satisfied and was convinced with my strategy and choice. However, I also asked for advice from my mentor on matters such as the suitable research methods and how to make a fruitful discussion. Thus, I can say that the first meeting with my mentor was highly successful and cemented my ideas showing me a clear path for achieving my objectives. Post the first meeting, I felt more confident, as I had a clear idea towards conducting the project.
My second meeting with my mentor was after three months and before visiting my mentor I reviewed each and every step of my project clearly in order to ensure that there are no grammatical error and spelling mistakes. After reviewing clearly, I sent my work to the mentor for getting feedbacks on my progress. I noted all the feedback received from the mentor and tried to incorporate them for improving the quality of my work. I demonstrated all the required information in the meeting that I have gathered from various sources as well as asked for help on some unresolved issues.
Theories of motivation
One month later, we had the third meeting during which I was extremely confident about the work that I have done so far and have prepared a presentation from before. I had a clear idea on how I want my things to be done and the way I wanted to express the work in the presentation. My mentor was extremely satisfied and amazed at the same time and congratulated me for my effort on my work. I did a 15 minutes presentation and handed out printed copies of the presentation to my mentor and my colleagues. I was able to deliver a successful presentation and I felt that my hard work and dedicated has paid off.
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