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MKT5MMA Marketing Management

tag 0 Download 12 Pages / 2,899 Words tag 20-11-2020
  • Course Code: MKT5MMA
  • University: La Trobe University
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  • Country: Australia


Final Course Project: Due Week Seven 

  • The final project for this course will be a choice of Option 1: a case analysis from the four cases listed below in red OR Option 2: the development of a marketing plan with the emphasis on strategic practices for the product or service.
  • The case analysis final paper must comply with the standards outlined in the textbook’s readings (Section II—beginning on p. 217) as well as the Case Analysis Guideline posted on the course’s site
  • For the marketing plan, among other sources for marketing plan design, research, and writing, review Section 6 of the textbook—beginning on p. 759—and pursue in-depth research on the product/service, consumer population, industry, and all the essential environmental factors (e.g., cultural and social trends, the economy, etc.) that influence this plan and its goals and strategies.
  • The case analysis or the marketing plan should comprise a minimum of 10 pages. This ten-page count excludes the cover page, table of contents (if included), any appendices, and reference page(s) in the nine-page minimum requirement.
  • The final paper must have a minimum of ten resources—no textbook or blog can be used to meet the minimum ten resources requirement
  • In the course assignments and substantive postings, the textbook and any other textbooks should be VERY minor resources—if at all included and textbooks should not included in the minimum of the ten resources. The document must reflect graduate level thinking, writing, and research practices. The document must comply with grammar, spelling, and basic APA standards.

Final case analysis project options

Option 1:  The case analysis may be selected from any of the four cases listed below:

Starbucks – p. 316

Walmart – p. 465

The Lego Group – p. 337

Southwest – p. 251                               


Option 2: A Marketing management plan 

For the marketing plan, the graduate student identifies a product, service, start-up business, non-profit, and/or relaunch with a researched marketing management plan that addresses all the components discussed, studied, and researched during the course. 

Among the expansive information available (through research) as a resource on marketing plans is Section 6, beginning on p. 759, in the textbook.

The marketing plan OR the case study analysis is due no later than Sunday of Week Seven, at 10 p.m. and posted to the Week Seven final paper forum located in Week Seven’s Module. The file posted must be a Word document.

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Total 12 pages

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