Discuss about the Qualitative Data Collection and Analysis.
A good research has to have proper methods of collecting and analyzing data which fully represents the element and scope which is being studied. This study makes an exploration of motivation on employee satisfaction and turnover at Credit Suisse. Methodology, therefore, outlines the many different tools, procedures, and methods which will be used to gather data for the study. What methodology does is that it looks at a given population, size of the sample, techniques used in sampling, research instrument, data collection tools and even tools which will be used in the analysis of data management (Taylor, Bogdan & DeVault. 2015, 25).
For this research, the qualitative approach was adopted. The reason for picking this approach is that qualitative research has its aim at gathering a very concrete understanding of behavior and the reason governing the observed behavior and generally, qualitative approach investigates the how and why of decision-making, unlike other approaches which just focus on what, when and where. A qualitative approach was chosen for this research because the information obtained is centered on the particular case under study. Because the study makes an exploration of the effects which motivation has on employee satisfaction and turnover present in quantitative research’s context, the research is therefore qualitative. Qualitative research gives emphasis on the values of observed variables in a place they are commonly found which their natural setting is.
According to Flick (2015, 16), the methodology adopted in a research has to be aligned to the research questions. The methodology’s language is very critical in shaping the research questions to be aligned with the suggested methodology management. Qualitative methodologies aim at understanding many of the lived human experiences, making a description of a culture or social phenomena or coming up with a theory which can be tested later in the research (Flick. 2015, 16). How this methodology relates to the research questions is that being qualitative, the research questions used in this research begin with phrases which include what, how and in what ways. Qualitative research questions also begin with these phrases because the phrases used in the beginning of the questions seek to find or create an open approach to collecting information. The qualitative research questions which are always open-ended provide a way for which comprehensive data is collected.
The strengths and weakness of qualitative research are unique because on one hand there is the presence of perspective of data which needs to be collected and on the other, there are techniques of the information collector and his or her own unique observations which can ultimately alter the information in unimaginable ways.
The strengths of qualitative research include the fact that the subject materials can be put under evaluation with much bigger detail this is seen where there are so many time restrictions which are placed in methods of research. The main purpose of time restrictions is to develop outcomes which are measurable so as to put metrics in place (Easterby-Smith, Thorpe, & Jackson. 2012, 33). Qualitative research has its focus on subtleties of what can be found in the collected information and focuses less on the collected data metrics. Therefore this ensures that the data is enhanced to its highest level which makes it easy to analyze.
For qualitative research, research frameworks can be very smooth and based on new or available information because it can adapt to the quality of information that is being collected. If the available data seems not to give any results, the research can seek to gather data with a perspective. This, therefore, creates more opportunities to find out important clues about a given subject instead of being confined to a perspective which is limited. Another strength of qualitative research is that its data has its basis on human observations and experiences and this is seen where unlike other research methods which rely on the mind’s operating system while disregarding the human mind, qualitative research embraces the instincts of the guts (Panneersevam. 2014, 6).
Qualitative research is a process which is open-ended ad this can be seen where the qualitative research’s open-ended structures ensure that rational thoughts and superficial responses are deeply analyzed to collect information from emotional responses of individuals involved in the study. Lastly, qualitative data seek to create insights which are industry-specific because it gives brands and companies access to staff and consumer insights so that they can make changes accurately.
The weaknesses of qualitative research include the fact that the quality of data a being gathered is very subjective because what one person sees as very important can also be viewed as very useless by somebody else. This individual perspective can bring about inaccuracy in the data collected. Another weakness is that for qualitative research, data rigidity is very difficult to demonstrate and assess because mostly the perspectives used are individual and the human mind usually remember what it wants and therefore difficulty is brought where researchers seek to make a demonstration of the validity of data.
Another weakness is seen whereby the analysis or mining of data which is gathered in qualitative research is hard and therefore time-consuming. This is basically because of the vast details which are often collected when performing qualitative research and therefore sorting through all the data takes a lot of time. Lastly, the researcher influence usually has a negative effect on the observation and skills of a qualitative research this is because if a researcher includes biases in the research, the outcome will be influenced (Palinkas, Horwitz, Green & Hoagwood, 2015, 534).
Other methods of gathering data will not be applicable in this research because qualitative research ensures that individualistic data is gathered and analyzed on deeper levels. Therefore for the case of employee satisfaction and turnover at Credit Suisse, qualitative research will ensure that new insights will be gained on matters relating to employee satisfaction, employee turnover and lastly the emotional reasoning processes of employees and therefore the company can be able to make changes to favor the employees and make them stay motivated and remain working for Credit Suisse. When the research makes connections of the information gathered, the information can lead to experiences which are personalized and bring value to the company’s services and products.
Data collection tools and techniques, sampling and sample size
Both primary and secondary data will be collected during the study. The techniques which will be used include a review of existing data, interviewing, observations and administration of a written questionnaire (Brinkmann. 2014, 1009). Primary data collection will include data collected from Credit Suisse’s management level, junior staff and senior staff by the researcher. For secondary data collection, the researcher will collect the data from the internet, newspapers, journals, textbooks, and publications from Credit Suisse.
When it comes to the research population, the Credit Suisse’s entire members in Australia are 59 and will constitute the research population and they are selected because they will give in-depth analysis and coverage of the findings and results and the Australian branch of Credit Suisse is near the researcher.
For the sampling size, a sample size of 59 respondents are chosen and the rationale for choosing the sample size of 59 is to assist in giving clear analysis and coverage for findings and results. The sampling technique which will be used for this research is non-probability sampling and most specifically the sampling method which will be adopted is purposive sampling and it will be used to select the interview’s respondents. Purposive sampling involves grouping the study area’s elements which are essentially groups of characteristics which are identifiable and then later purposive methods will be used to make a selection of the elements and respondents. Because of the spread nature of the study, this is the most suitable method of reaching the respondents, therefore, the process will involve the selection of employees and managers to make a constitution of the sample size and essentially, the sample was selected based on the study’s established objectives (Palinkas, Horwitz, Green & Hoagwood, 2015, 534).
Ethical issues and how to address them.
When collecting data, ethical standards must be maintained at the highest level and upheld so that the participants of the research are protected. To ensure the protection of the participants, a research plan must clearly outline the measures which will be taken to ensure security is guaranteed in all aspects. Because this research is qualitative, questionnaires, interviews, and observations are used and while designing questionnaires, an ethical issue to be cautious of is confidentiality of the responses and identity of the respondent (Neuman & Robson. 2014, 56). To address this issue, all the gathered data has to be anonymous and the questions should be well written to ensure it does not mislead and to avoid biases. It is also understandable that participants have the right of not completing a given questionnaire or withdrawing from the entire research. Ethical issues for interviews include confidentiality because they are personal and to address this issue, every recording made has to be confidential to protect the research participant. Any other party reading the research findings has to sign a confidentiality agreement while also ensuring that a detailed note on the finding is made to avoid confusion.
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