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STU51464 Business Strategy

tag 0 Download 14 Pages / 3,428 Words tag 02-07-2021


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Based on your understanding of business strategy from the completion of this module, from reading the article, and any of your own research that you have done into the Adidas or chosen organisation you are required to respond to the following tasks:

Task 1

Assess and analyse how ‘Mission’, ‘Vision’, ‘Objectives’, ‘Goals’ and ‘Core Competencies’, and other factors such as strategic planning systems, have to be considered when formulating strategic plans.  You should provide examples of each of these strategic terms from Adidas in your analysis.

a) Evaluate the effectiveness of two different strategic planning techniques for Adidas or chosen organisation when developing its strategic plans.

Task 2

Conduct an environmental and organisationalaudit for Adidas or chosen organisation. You should analyse the strategic position of the business and also assess the significance of executing stakeholder analysis when formulating a new strategy.                                                    

Task 3

Analyse the appropriateness of alternative strategies (e.g. Market entry, limited growth, retrenchment etc) for Adidas and using the results of your analysis suggest an appropriate future strategy for the Adidas or chosen organisation taking care to justify the choice of strategy

Task 4

Imagine that you are now part of the senior management team of Adidas or chosen organisation and that you have to implement the recommended business strategy from Task 3.

a) Assess and analyse the roles and responsibilities of personnel who are charged with strategy implementation and also estimate resource requirements e.g. HR, time, finance, materials that would be required to implement the future strategy.
b) Identify two appropriate SMART targets that could be used in the implementation process and evaluate why such SMART targets are important to the achievement of the strategy?                 
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Total 14 pages

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