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BUS5SMM Sustainable Management And Marketing

tag 0 Download 12 Pages / 2,879 Words tag 26-07-2021
  • Course Code: BUS5SMM
  • University: La Trobe University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


The report should contain the following elements

  • Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc.
  • Describe and analyse the following marketing strategies used by the company

o Analyse the main Products, services, suppliers and customers of the company

o Pricing

o Promotion

  • Compare the marketing mix (4Ps) to its closest competitors
  • Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects

Marketing background of the chosen company

  • Key information about the industry indicating where the company fits and/or positions itself
  • Pay special attention to sustainable practices – i.e. what have been done to balance economic, environmental, social benefits.
  • Who are the targeted customers/segments?
  • How the company and its products are positioned in the market (against the rivals’ offering)?

What are the general pricing strategies (e.g. value-based, cost-based or competition-based) and their relevant sub-type(s) being used by the company?

  • Do and how they adopt any new-product pricing strategies?
  • What are their product mix pricing strategies (if applicable)?
  • How are their product prices normally adjusted?
  • Has any sustainable pricing practice been applied?

What marketing channels are being used by the company to distribute its products?

  • How has the firm been managing its marketing intermediaries?
  • How has the firm managed to achieve sustainable distribution?
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Total 12 pages

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