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Write a report on the business environment and strategic management of Australian agribusiness.

The Potential of Australian Agribusiness

Agribusiness is one of the strongest pillars of the Australian economy. The global market demand for Australian agribusiness is high and most of the people find a good source of income through this process. The growing potential of the agribusiness is making communal sanguinity to expose in new marketplaces, generate occupations and advance in new technologies. Most of the middle-class people are engaged with the food and agriculture process in Australia and government initiation is also there for the development of current market in agribusiness (Kiem and Austin 2013). There are some latest technologies introduced in this field and that encourage the 12th largest economy in the world. In Asia, this is the 5th largest economy in the Asian region and agricultural aspect is crucial in that case.  

Australian GDP is $1.3 trillion and agribusiness has made enough contribution over this. There are different reasons for that Australia has been chosen as one of the developed countries to continue the business. Strong economy and support from the government help the entire agribusiness in Australia. They have already selected some strategic location and world-class research and development adoption that helps in the improved development of the organisation.

The agribusiness sector is very dynamic indeed and they reconfigure their supply chain for ethnically and culturally strong industry. Australia has good large scale farming opportunities and the land has got proper rainfall, water, and atmosphere. The agricultural infrastructure of the nation is good and innovative touch is also there. Healthy supervisory protection with reliable values in isolation, food security and food classification are there and that makes the sector relevant and important for the country.

The Australian agricultural company is one of the largest companies in terms of operation as the company was started in 1824 so a long experience of the company persists. Headquarter of the company is in Bowen Hills Australia ( 2018). The main focus of the company is the production of Beef, Wagyu, and Takumi. The company also offers wheat, irrigated cotton, chickpeas in the market. The agribusiness standard has been maintained and managed through the productivity and revenue generation.

The international opportunity for The Australian Agricultural Company is huge as the experience of the company and their market reading capacity maintain a balance. The domestic market establishment is a sign of good performance. The export processes are strong and strong foundation in the organisation helps the process to motivate them in core international activities. The export-market-expansion activities are developing a strong foundation, and the UK provides that opportunity to range their products (Tan and Lester 2012). In case of addressing UK market, planning is needed with the proper financial, economic, and legal aspects. A well deserves marketing plan encourage potential marketing for the company and they have a good business acceleration in international arena. International market research needs some planning activities for entering into the new market. The UK has good business opportunities in that case. Initial export sales are also important in case of developing the market. That enables practical experience in the market. The path of export the success and make some necessary changes in documentation, distribution, transportation and collection helps to find a good customer group (Mathews et al. 2016). The regulations of the revised planning are significant and that engross in monitoring process of international marketing. The Australian Agricultural Company is committed to advance environmental management which guards the capitals on which our production systems are based. Thus investment aboard process adjacent the market and set some effective marketing strategy for the development of the business. The research and development approach of the company help this business to run in the long-term process (Lindgreen and Hingley 2012). The innovative product meeting helps to understand the target market and the UK have a segmented market, those love to have beef and their recipes, thus better business opportunities in the international market of UK persists.

Innovations and Technologies in the Industry

There are three major international strategies that companies have taken like Multi-domestic, Global and Transnational. Each strategy has different responses and it depends on the market condition and customer preferences.

Multi-domestic detriments competence in favour of highlighting receptiveness to local supplies within each of its marketplaces. Local preferences are the key approach in strategy and companies will serve their service or product as the people love to have those. Survey process determines the choice of native people and the target market is being set afterwards (Banson et al. 2015). UK people like to have more sausage with beef, and beef with different ingredients also make the recipe different. So people taste will encourage the company to change the taste and also change in the international market.

On the other hand, the Global strategy is completely opposite of the multi-domestic strategy. This is the process that ensures the same product or service quality in the parental market. The success rate of that kind of service or product is good in the previous market so, in case of international penetration of product and service, companies are not willing to change the process (Jie, Parton and Cox 2013). Products can be modified a little to gain some economic advantages but the product and service will remain the same at most of the markets in the international arena. In the case of consumer good products brand modification and target customer view can allow a nominal change in business but most of the times local preferences are not considered in global strategy. In the case of, The Australian Agricultural Company has some beef products that they need not change wherever they go for their business expansion. These products have come under the global strategy in business.  

The last strategy that companies can avail for their market enhancement is to maintain a balance between global and multi-domestic, which means the approach of both the strategies are persist in this mixture. There are some cases where the recipe or item name is the same from the same brand but some of the core ingredients are adjusted due to the taste of the international nation. This is the safe process of maintaining both administrative control over the brand and make necessary changes in international market (Schroeder and Tonsor 2012). It is astonishing to note that in the attendance of such an important agribusiness speculation chance, Australia is viewing a complete deteriorating level of venture related to GDP, alike to other OECD nations such like US and UK. The process of maintaining both the parts will help in strategic innovation that The Australian Agricultural Company wants to form the international market.  

Strengths of the Australian Agricultural Infrastructure and Economy

The economic reform in Australia has happened in 1960 and there are different policies that companies are adopted for their reformation of organisation culture and development. The economic infrastructure and population growth in Australia help business opportunities also. The Australian Agricultural Company takes advantage and serve more than millions of people in the nation and now in international arena. However, the process of making move in other nations is not that easy as there are some specific policies used by the nations so as the legislative changes for business acceleration (Felzensztein et al. 2014). So, modes of entry, in that case, are important and relevant for the company.  

There are different modes of entry in the international market. Strategic alliances, Joint ventures, Exporting, Outsourcing, Franchising, and Foreign direct investment along with Merger and acquisition processes of business expansion is there.

The strategic alliance is a relationship with the marketing process of the company with international market. The distribution alliance and marketing agreements are there in that case. Joint ventures process is a sharing ownership and management with another company and they are directed in the same objectives in international operation (El-Gohary 2012).

The foreign market entry is suitable in the case and risk and rewards are also shared in this case. This is a good entry process to collaborate with any other food industries in the UK and stable the business initially.

Outsourcing product is another appropriate mode of business acceleration. The mode reduces the cost and transfer the work portion outside from suppliers and completes it internally. The domestic and foreign contracting is good in that case and good swiftness in work persist in that case.

The form of semi-independent business is also useful in case of the mode in entry. The process is considered as Franchising. Owners of those small business pay fees and royalty to the head company and in return, they sell product and services of the parental company with the same logo or brand name (Sandhu, Nidumolu and Sandhu 2012). As this is very small initiate to expand the business, thus internationally this is a good step to enter. It needs small investment and less risk persists in that case.

In case of the inappropriate mode of entry foreign direct investment is not suitable in case of marketing in the UK. The pattern of the economy of that particular country helps the process. But this is the depending process of bestowing over the different economy. The economic allowanced of that country is the crucial aspect and that is the reason purchasing shares of the company along with the property and assets are subjected to the government. Though this is an easy way to enter the market but the government policies are not helpful in all the times (Sandhu, Nidumolu and Sandhu 2012). The return on investment is very low in that case so this is one of the risk-taking processes to enter in the UK.

International Strategies for Market Enhancement

The process of merger and acquisition in two or more district entities in one section accumulate the assets and distinct entities. The tax benefit process and fast growth of diversification is the key benefit from this process but the share market flow in business helps the entire scale of merging and servicing entity is the key confrontation in that case. Some of the native companies are not willing to work and that considered a loss for the penetrating company.

The strategic direction of The Australian Agricultural Company moves their business process in brand recognition and wants to maintain a good customer partnership with global capabilities. As per the FY17, the company enters and sells their products in USA, South Korea, and Japan along with native Australia. Hence, they have a good sense of the market in the international arena presents in this market (Felzensztein et al. 2014). In case strategic food selection luxury branded beef from the highest quality cattle products are chosen by the company. There is some future strategic implementation that airmailed through the company for the development of delivering results.

  • Brand exclusivity and investment of larger amount to showcase the establishment of the company to the world.
  • Better control in products and deliver good food through experienced chef and nutritionists.
  • The brand driven pricing process is significant for the changes in global business aspect. Branding is driven by the marketing and promotion and as much as people know about the service or product, output or result will come through the process.
  • There is some successful mode of entry for the company and in most of the cases, the operation in joint business planning supports supply chain optimisation.
  • 4% increase in cattle inventory will help to maintain the resource and this 4% will gear up to the 15.6% increase after two years (Felzensztein et al. 2014).

These future recommended process delivers the improvement of efficiency of the company and to advance the capital and focus on operational control of the company. Agricultural economists have contradicted with the estimation that hazards and reservations also happen in approximately every supplementary scheme, contingent on the nature of the business, which obligation and impartiality capital contractors are enthusiastic to income through the process.


Therefore it can be concluded that agribusiness in Australia has the good opportunity and employment, expenditure, exports and turnover of the business is huge. The Australian Agricultural Company has a good future indeed as they have good business experience and they serve high-quality beef to their customers. There is some unprocessed range of beef and through the company, people enjoyed this. The experiential indication has yet to confirm which intuitional funding arrangement, market-based, bank-based or cross system, will unsurpassably aid the expanded requirements of the agribusiness business in Australia.

References 2018 The Australian agricultural company retrieved from: [Accessed on 12th October, 2018]

Banson, K.E., Nguyen, N.C., Bosch, O.J. and Nguyen, T.V., 2015. A systems thinking approach to address the complexity of agribusiness for sustainable development in Africa: a case study in Ghana. Systems Research and Behavioral Science, 32(6), pp.672-688.

El-Gohary, H., 2012. Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations. Tourism management, 33(5), pp.1256-1269.

Felzensztein, C., Stringer, C., Benson-Rea, M. and Freeman, S., 2014. International marketing strategies in industrial clusters: Insights from the Southern Hemisphere. Journal of Business Research, 67(5), pp.837-846.

Jie, F., Parton, K.A. and Cox, R.J., 2013. Linking supply chain practices to competitive advantage: An example from Australian agribusiness. British Food Journal, 115(7), pp.1003-1024.

Kiem, A.S. and Austin, E.K., 2013. Drought and the future of rural communities: opportunities and challenges for climate change adaptation in regional Victoria, Australia. Global Environmental Change, 23(5), pp.1307-1316.

Lindgreen, A. and Hingley, M.K. eds., 2012. The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing, Ltd..

Mathews, S., Bianchi, C., Perks, K.J., Healy, M. and Wickramasekera, R., 2016. Internet marketing capabilities and international market growth. International Business Review, 25(4), pp.820-830.

Sandhu, H., Nidumolu, U. and Sandhu, S., 2012. Assessing risks and opportunities arising from ecosystem change in primary industries using ecosystem-based business risk analysis tool. Human and Ecological Risk Assessment: An International Journal, 18(1), pp.47-68.

Schroeder, T.C. and Tonsor, G.T., 2012. International cattle ID and traceability: Competitive implications for the US. Food Policy, 37(1), pp.31-40.

Tan, Y. and Lester, L.H., 2012. Labour market and economic impacts of international working holiday temporary migrants to Australia. Population, space and place, 18(3), pp.359-383.

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