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About Thales Group

Discuss about the Technological Collaboration in Product Innovation.

The strategic management that is being taken by the organizations helps in determining the decisions that are being undertaken by the organizations in order to bring in improvements in the functioning and the structure of the same in the market.  The major aspects of the change that is being undertaken by the organizations are based on the objective of sustaining in the different and competitive market situations (Onyeji, Bazilian  and Bronk  2014). The strategies that are undertaken by the organizations are based on their requirement of adhering to the objectives of the organization to bring in the change in the structure and the functioning of the business in the markets. The major aspects of the change are based on the understanding of the situation of the organization and the different trends that is affecting the preferences of the consumers. It is also based on the advancements in the technology that the organization is required to undertake strategic decisions in order to sustain themselves in the market.

The major purpose of the report is to understand the strategic decisions that are being taken by Thales in order to sustain themselves in the competitive market. On the other hand, it also helps in determining the chief success factors of the organization while operating in three different nations.

The Thales Group is a French multinational corporation that designs electrical systems as per the needs of the consumers in the international markets. The group also extends out its services to the development of the aerospace, defense and the transportation companies throughout the world (Thalesgroup 2018). The company retained its headquarters in La Défense, which is considered as the business district located at Paris (Thalesgroup 2018). The company is partially owned by the French government and operates in around 56 countries of the world. According to a survey undertaken in the year 2016, the revenue of the company was around €14.885 billion (Thalesgroup 2018). The operating income of the company is estimated to be €1.354 billion and the net income being €946 million (Thalesgroup 2018). It has helped in the understanding of the growth of the organization in the international markets through the activities that are undertaken by the same. The expansion of the business is also portrayed through the enumeration of the number of employees that are involved in the processes that are being undertaken by the organization.

FRANCE

UNITED KINGDOM

AUSTRALIA

Political

Political stability has helped the organization to undertake the smooth functioning of the processes (Cherdantseva et al.  2016)

The effect of Brexit and the currency volatility has affected the functioning of the organization in the UK markets (Wadsworth et al. 2016)

Positive tax policies and lower trade restrictions has helped the organization in planning outs its functioning on a smooth and uninterrupted basis

Economic

Highly competitive market of the nation has helped the organization to emphasize more on the innovations in order to sustain in the market

The cost of involving the labor force has affected the growth of the organization in the UK markets.

The economic stability of the nation has helped in the growth of the organization in the Australian markets (Quan, Heidemann and Pradkin  2013).

Social

The high education level of the people has helped in determining the different aspects of the change on which the company relies in order to bring in the change in the structure and the functioning of the business in the markets. 

The young population of the nation and their adaptation to the new technologies has made it challenging for the organization in order to function in the economy. The company is required to take continuous steps in order to develop and innovate new processes in order to suffice the needs of the young population of UK.

The cultural diversity of the nation has affected the functioning of the organization while analyzing the needs of the people based on their preferences and the technological advancements of the region (Sommestad  and Hallberg  2012).  

Technological

The risks that are being faced by the organization while functioning in the nation is based on the development of the new technologies, which might be interrupted through the little resources that are made available to the nation.

The governmental regulations of the nation have affected the growth of the organization in the market (Choucri, Madnick  and Ferwerda  2014). The regulations relating to the use of technology and the risks associated with the same has affected the smooth functioning of the organization in the respective market, which has affected the growth of the same in the nation.

The increase in the development costs and the taxes that are levied by the state governments for undertaking the different projects has affected the growth of the organization in the Australian market.

Environmental

The environmental factors that are being faced by the organization while operating in the French market is based on the frequent change in the weather conditions that affects the smooth functioning of the processes undertaken by the organization (Baden-Fuller and Haefliger  2013). The different aspect of the change that is being undertaken by the organization is based on the understanding of the factors that affects the frequent changes in the weather conditions.

The organization is required to undertake the sustainable options in order to function as per the regulations of the nation. Therefore, it has affected the smooth functioning of the organization, as there might be some affect of the activities on the environment, which is not permitted in the nation.  

The environmental protection acts of the nation has restricted the functioning of the organization which might cause ill effects on the trees based on the deforestation that is being undertaken by the organization in order to establish a warehouse for the organization. It has affected the smooth functioning of the organization in the Australian markets.

Legal

The revised quality management regulations of the nation has helped the organization in monitoring over the processes and thereby undertake steps in order to maintain the quality of the security products and services (Schneiderman  2012).  

The legislations and the rules of the nation being unstable in nature have affected the growth of the organization in the UK markets. Brexit has affected the free functioning of the organization as the terms and the conditions for undertaking the business activities are made diverse from that of the nations in the EU. It has affected the free functioning of the organization in the markets.

The imposition of the taxes by the government has affected the smooth functioning of the organization in the market (West  and Bogers  2014). The growth of the organization in the Australian market is affected through the imposition of the various taxes. It has resulted to the imperative growth of the organization in the Australian markets.

Target scope

Advantage

Low cost

Product uniqueness

Broad

Cost leadership strategy that is being undertaken by the organization is facilitated through the functioning of the same in the small regional town (Johnstone et al. 2012). It has helped the organization in reducing the cost of operations that are undertaken by the organization.

The Bendigo that is being created by the organization is unique and therefore, the differentiation strategy is being established by the organization through the undertaking of the change in the systems and the functioning of the business (Hair et al. 2012). The small regional town might help the company in retaining the secrecy of its production and the whereabouts of the product, which will help the organization in gaining a competitive advantage in the market.  

Narrow

The major focus of the organization is based on the understanding of the different aspects of the product costing which determines the demand for the product. The minimization of the cost of  operations has helped in determining the change in the systems and the functioning of the organization in the international markets.

The differentiation of the products might help the organization in gaining over a competitive advantage (Boons et al. 2013). However, there is an uncertainty relating to the exposure of the product to the external world away from the small regional town where the product is being developed. It will be affecting the availability of the product in the markets.

The strategy that the organization might undertake in order to attract the best talents to the cyber-security divisions of the organization is being enumerated in this section of the report. It will helps in the understanding of the different perspectives of the change in the structure and eth functioning of the business in  order to retain and recruit the skilled workforce.

The determination of the prospects of the field of action and the job roles helps in making the candidates aware of the importance of the job role. The major aspects of the strategy is based on making the candidates aware of the progress and the growth of their career while working in the cyber security division of the organization.

Market Presence of Thales Group

The increased remuneration for the job role will be helping the organization to attract the attention of the potential candidates and thereby retain the skilled workforce, which will be helping the organization to undertake the smooth functioning of the business as per the needs of the market (Wu  2012).

The issue of the patents will be helping the organization to attract the attention of the eligible candidates and providing them with the opportunity of practicing their expertise in the systems. The technological innovations that are being undertaken by the organization are supported through the enthusiasm of the candidates and the skill of the same. Therefore, the company might take steps to develop the different criteria in order to facilitate the functioning of the skilled workforce and their retention in the organization.

The strategic relationships that the organization undertakes help them in promoting their products in the different nations. The company designs equipments and tools for defense and the international security. Therefore, the strategic relationship that the company holds with the other companies located in the different regions has helped the company in its growth through the support in the technological factors and the providence of the raw materials.

Thales acquired GUAVUS, which was regarded to be a pioneer of the Big Data Analytic has helped the organization in developing the technologies that are undertaken by the organization (Binz, Truffer  and Coenen  2014). The proper understanding of the change that is being undertaken by the organization is based on the technological advancement, which has helped in the development of the organization in the market.

On the other hand, the major shareholder of the company is French State has helped in undertaking the progress in the systems and the functioning of the business in the markets. The shareholder provides funds for the growth of the organization’s projects, which helps in maintaining the different aspects of the change in the structure and the functioning of the organization in the market.

Conclusion

Therefore, from the above analysis it can be stated that the identification of the different aspects of the strategies that are implemented by Thales in order to improve and sustain their market positioning. The report enumerates the PESTEL, which clearly portrays the functioning of the organization in Australia, UK and France. It has helped in determining the hindrances that the organization is facing while operating in the international markets. On the other hand, the enumeration of the advantages and the disadvantages of the Bendigo help in determining the changes that are required to be undertaken by the organization.

References

Baden-Fuller, C. and Haefliger, S., 2013. Business models and technological innovation. Long range planning, 46(6), pp.419-426.

Binz, C., Truffer, B. and Coenen, L., 2014. Why space matters in technological innovation systems—Mapping global knowledge dynamics of membrane bioreactor technology. Research Policy, 43(1), pp.138-155.

Bleda, M. and Del Rio, P., 2013. The market failure and the systemic failure rationales in technological innovation systems. Research policy, 42(5), pp.1039-1052.

Boons, F., Montalvo, C., Quist, J. and Wagner, M., 2013. Sustainable innovation, business models and economic performance: an overview. Journal of Cleaner Production, 45, pp.1-8.

Cherdantseva, Y., Burnap, P., Blyth, A., Eden, P., Jones, K., Soulsby, H. and Stoddart, K., 2016. A review of cyber security risk assessment methods for SCADA systems. Computers & security, 56, pp.1-27.

Choucri, N., Madnick, S. and Ferwerda, J., 2014. Institutions for cyber security: International responses and global imperatives. Information Technology for Development, 20(2), pp.96-121.

Hair, J.F., Sarstedt, M., Pieper, T.M. and Ringle, C.M., 2012. The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long range planning, 45(5-6), pp.320-340.

Johnstone, N., Haš?i?, I., Poirier, J., Hemar, M. and Michel, C., 2012. Environmental policy stringency and technological innovation: evidence from survey data and patent counts. Applied Economics, 44(17), pp.2157-2170.

Onyeji, I., Bazilian, M. and Bronk, C., 2014. Cyber security and critical energy infrastructure. The Electricity Journal, 27(2), pp.52-60.

Quan, L., Heidemann, J. and Pradkin, Y., 2013, August. Trinocular: Understanding internet reliability through adaptive probing. In ACM SIGCOMM Computer Communication Review (Vol. 43, No. 4, pp. 255-266). ACM.

Schneiderman, R., 2012. Unmanned drones are flying high in the military/aerospace sector [Special reports]. IEEE Signal Processing Magazine, 29(1), pp.8-11.

Sommestad, T. and Hallberg, J., 2012, October. Cyber security exercises and competitions as a platform for cyber security experiments. In Nordic Conference on Secure IT Systems (pp. 47-60). Springer, Berlin, Heidelberg.

Thalesgroup (2018). Homepage | Thales Group. [online] Thalesgroup.com. Available at: https://www.thalesgroup.com/en [Accessed 6 Apr. 2018].

Wadsworth, J., Dhingra, S., Ottaviano, G. and Van Reenen, J., 2016. Brexit and the Impact of Immigration on the UK. CEP Brexit Analysis, (5), pp.34-53.

West, J. and Bogers, M., 2014. Leveraging external sources of innovation: a review of research on open innovation. Journal of Product Innovation Management, 31(4), pp.814-831.

Wu, J., 2012. Technological collaboration in product innovation: The role of market competition and sectoral technological intensity. Research Policy, 41(2), pp.489-496.

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