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Select an international business or company and write a formal business report on the organisation's "Communication and E-Communication" strategies.

You will be required to perform academic research on the nominated company to identify and assess the effectiveness of its current "Communication and E-Communication" strategies. 

Ways of non-electronic communication in Facebook

Facebook persists to be on the social mission to make the world to remain more open as well as connected. Facebook has developed to turn as the leading social network in the world in recent times with over one billion users and the distinctions as the number one public media website in over one hundred and twenty-seven countries. This report focuses on the development of the different communication strategies for the communication processes on the social media platform (Abuin 2014). At Facebook Company, there is a need to follow the simple business philosophy. The philosophy has to be devoted to the existing talent and technological for the creation of excellent communication strategies that contribute to the better international society. The plan aims at reaching every individual and treats them will be the best products and services that will make the clients learn that they are essential elements for the operations of the company.

Facebook Company embraces the use of non-electronic communication that consists of the distribution of the texts. The distributions of such texts are usually in the form of letters, reports, invoices, flow charts, as well as verbal communication between an individual to another among other forms. However, the strategy of non-electronic form within the operations of Facebook Company is not accessible in the present society as it was some years ago. However, there is a need for the Facebook to continue embracing the use of the non-electronic form of communication. It provides businesses of the company with the avenues to communicate to its client’s instead of the use of electronic communication (Volmes 2014). Different forms of communication within the non-electronic technique aid in suiting contrasting businesses. Additionally, it offers the necessary preferences among the people who take part in Facebook in conducting their discussions along with business operations. Therefore, the strategy of using non-electronic communication helps the company in the provision of the alternatives to ideas of using electronic communication in conducting its operations around the competitive media marketplace.

The use of non-electronic communication and media within the Facebook Company must be of high standards to improve the communication processes. The non-electronic media must have precise information to the targeted consumers, and it should have details by giving rise to the legal liability. These media of communication in non-electronic strategies can be formal or informal, simple, emotional or impartial, and actively advising the customers (Alhabash & Ma 2017). Besides, audiences that receive the information contained in these devices should be everyone as long as they pose literacy skills and proper understanding of written words.

The policies of the use of electronic communication by Facebook differ from traditional Member-constituent communication in various ways. Modes of variation results because electronic media is expensive to install and use. Besides, Facebook forms the best online platform where its members can reach a large number of constituents for fixed charges. Facebook embraces the strategy of installing and using electronic media for its communication because the platform offered by the electronic devices makes the process of communication to be faster. According to Dhaoui (2014), Facebook users can realize the information from one point to reach a large number of users registered within the Facebook platforms. Moreover, Facebook’s electronic media and communication strategies becoming competitive, with massive improvement in some supply chains, and choices of dealers and clients on the Web. With the website transaction business developing rapidly, marketing of Facebook has taken extra influence in the firm as well as social science research field to enhance its strategies on the application of electronic media in improving communication.

Describe electronic media and communication strategies on Facebook

The marketing team at Facebook may use the internet as the form of electronically communication with loyal customers via their online platforms. The Facebook Company may highlight their conversation on their websites for the people to look at their services and products they offer. The platform allows the company to highlight the special offers or future events that may take place within the company every operational year. Therefore, such strategies help the company in persuading the customers to visit Facebook to experience the planned event. The customers also can choose to take advantage of the special offers that Facebook gives to its customer and the other online users. The business environment for Facebook has changed ever since the introduction of the World Wide Web (Tsimonis & Dimitriadis 2014). The application of electronic media has increased the speed of access to Facebook by business operators and consumer with all different industries that depend on the online channel. Electronic media and communication in Facebook Company have shifted on the approach that clients’ shop and acquire online services. The shift has resulted to the massive influence to the custom ways of communication and doing businesses. Facebook focuses on the use of electronic media to enhance the ways of reaching customers and making its usage among the clients to be cost efficiency. Moreover, Facebook has changed to the Web platform to remain in the forefront in the competitive marketplace. According to Hutton (2012), electronic media and communication strategy remains to be describable as the businesses that occur over the internet platforms. Internet has changed how Facebook operates by providing the suppleness to allocationas well as consumption of goods.

The strength of the company relies on the increasing number of smart phones users along with the introduction of improved Facebook app. These advancements have resulted in improving the overall usage of Facebook platforms. The mission of the Facebook Corporation of being the dominant social media website for online users remains to be strength. The weaknesses of the company result in the case where Facebook makes its profits via the process of announcements and thus ads remains to be its weakest spots during its operations. In most cases, ads receive little money in the budget making the commitment of employees to remain brief in their operations (Helme-Guizon et al., 2013). Furthermore, the opportunity of the company results where it can embrace the use of digital marketing. The digital marketing enables Facebook to persist in operations for a while. Therefore, company has been establishing its position very efficiently in marketplaces to gain maximum profits out of its operations. The existence of mobile advertising forms another opportunity for Facebook. These systems allow Facebook to earn more profit through processes of mobile advertising that avail the growth of the company in the user base of mobile apps. Nevertheless, the recent emergence of a vast number of social sites remains to be the major threats to operations of Facebook (Shao et al., 2015). Another significant threat to operations of Facebook is the presence of a massive number of spanners who make the experiences of the platform users to be unattractive. A large number of individuals in most cases may leave operations of the company to be due to their non-required display of repetitive data.   

SWOT analysis on overall method and practices of communication for Facebook

The communication channels for Facebook represent the exciting prospects for shareholders. Besides, channels of communication within the company comprise of some contests that help in improving its operations among competitors. Through SWOT examination, the company can be able to focus on how to increase its strengths and opportunities while focusing on how to reduce or eliminate threats and weaknesses in the competitive marketplaces for social media platforms. The use of SWOT analysis will aid in the presentation of the thumbnail sketch of the position of the company in the market (Tafesse 2015). The corporation has the responsibility of guarding its operations alongside the malfunction to identify the range of its activities. Facebook also has to focus on checking at the quality slippage during its operations to attract a huge number of clients who uses the social media websites for interaction as well as for business operations. According to Chari et al., (2016), Facebook Company has to focus on expanding internet sales that will make its management to guard its operations against people trying to copy its services.

There is a greater concern for the Facebook Company to learn and understand who its competitors are in the market. The company has to know what they are offering to the same consumers it is targeting. These approaches allow the company to know about the best approaches to take on developing their goods and services that will make them stand out as the best in the marketplace (Almubarak et al., 2017). Facebook persist to be in the front line and have developed healthy competition with other companies like Twitter and Whatsapp by keeping an eye on their operations. According to Li & Suh (2015), these social sites within the internet are creating devices like Facebook apps to connect the consumers to succeed in their communication and businesses. In just a period of the next three years, Facebook aims to build some impressive strength while its operators focus on looking at new opportunities present in different marketplaces. It majorly establishes its operations on the mounting number of brand reality among clients along with sound economic management that places the corporation in the better situation to improve its services and service deliveries to online users. As reported by Dobele et al., (2015), Facebook Company believes the expansion of its services line along with access to the improved market. Moreover, construction of robust business associations with retailers, clients, and dealers should assist the company into thwarting its competitors.

The Facebook Company as a social media platform provides the communication channel to over one billion website users compared to their main competitors that comprise of Twitter and Whatsapp. The company focuses on the provision of an ideal environment for communication, business advertisements, and improving communication around the global society. The social media platform in general and Facebook, in particular, remains to have many benefits to the development and advancement of people in the communities than other channels.The users can participate and invest in different activities like recreational activities that are near their homes (Stanierska & Gorska 2016). Therefore, the company focus on improving their online applications and appearances to attract more users that Twitter and Whatsapp. The strategy aims at helping the users to gain an improved experience when using the company’s products and services. The advance feeling allows the social media users to be ready to spend more time and resources on the usage of Facebook products and services than what they spend on other social media platforms. (Chatzithomas et al., 2017). While all the companies that deal with social communication like Twitter, Whatsapp, LinkedIn, and Instagram among others can offer significant competition, none of the business provides the trendy that can influence operations of Facebook. Even though the kind of products and services provided by Facebook are the tailored logos along with mottos, the company plans to provide improved feeling and experience among website users. According to Raghupathi & Fogel (2013), most of the competitors in the marketplace for the provision of communication platforms tend to have different techniques for improving their accessibility and charges among the users that the Facebook has to ensure that they work as per the range of the market prices.

The company must have a clear strategic plan on appropriate strategy to use in communication whether to use non-electronic or electronic media communication. The idea of the choice of the best communication strategy by the company aids it to improve its operation and become the leading company in comparison to other organizations that deals with communication through social media platforms. Besides, appropriate choice of strategy allows the company to achieve its operations within the set period to be obtainable. Facebook can engage in the international expansion of its services. Proper marketing plan for Facebook Company will assist it with the provision of all facets of the global and international marketing plan that can enable it to increase usage of social media platforms by the societies. Management plan by Facebook Company requires focusing on every communication activity that an organization has to undertake in a competitive market. The planning with an emphasis on the model of SWOT analysis can aid the company in ensuring the effectiveness of the utilization of the available resources is necessary towards the attainment of set values and beliefs by organizations. Therefore, the study of the marketing plan of Facebook Company should help in focusing on the company’s strengths, weaknesses, opportunities, along with threats that may affect the operations of the company in the competitive market around the world.

Conclusion

  • The strategies presented in this paper can help Facebook Company in its operations of marketing activities through ideas of embracing the use of improved communication channels via non-electronic or electronic media and communication. The ideal strategy of communication technique in the competitive marketplace for online users will allow the Facebook Company to adopt the best framework that focuses on central issues of business operations. The goals can be the group, individual, or organizational. Strategic management planning along with the administration of Facebook focuses majorly on the human energy progress and management. It comprises of practices together with processes that enable the company to deal effectively with its shareholders like customers and leaders in different cycles of employment. Every communication media and strategy within a competitive market has the responsibility for making a decision on the types of jobs and activities the organization offers.

References

Abuin, N. (2014). Advertising strategies of Spanish advertisers in Social Media the Facebook case. aDResearch ESIC, 009, pp.64-75.

Alhabash, S. and Ma, M. (2017). A Tale of Four Platforms: Motivations and Uses of Facebook, Twitter, Instagram, and Snapchat Among College Students?. Social Media + Society, 3(1), p.205630511769154.

Almubarak, A., Pervan, S. and Johnson, L. (2017). A conceptual analysis of brand intimacy on social media platforms. Journal of Strategic Marketing, pp.1-16.

Chari, S., Christodoulides, G., Presi, C., Wenhold, J. and Casaletto, J. (2016). Consumer Trust in User-Generated Brand Recommendations on Facebook. Psychology & Marketing, 33(12), pp.1071-1081.

Chatzithomas, N., Boutsouki, C., Hatzithomas, L. and Zotos, Y. (2017). Social Media Advertising Platforms: A Cross-cultural Study. International Journal of Strategic Innovative Marketing.

Dhaoui, C. (2014). An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook. Journal of Global Fashion Marketing, 5(3), pp.209-222.

Dobele, A., Steel, M. and Cooper, T. (2015). Sailing the seven C ' s of blog marketing: understanding social media and business impact. Marketing Intelligence & Planning, 33(7), pp.1087-1102.

Ebeid, A. (2012). Does Facebook Matter in Egyptian Graduate Environment? A Marketing Perspective. International Journal of Marketing Studies, 4(3).

Helme-Guizon, A., Caldara, C. and Raïes, K. (2013). «BFF»: Best Facebook Forever? The impact of social media attachment on the attitude towards brand presence on Facebook. Marketing ZFP, 35(1), pp.32-39.

Hutton, D. (2012). Facebook Marketing: Designing Your Next Marketing Campaign. Kybernetes, 41(9).

Li, R. and Suh, A. (2015). Factors Influencing Information credibility on Social Media Platforms: Evidence from Facebook Pages. Procedia Computer Science, 72, pp.314-328.

Raghupathi, V. and Fogel, J. (2013). Facebook advertisements and purchase of weight-loss products. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 13(4), pp.201-211.

Shao, W., Ross, M. and Grace, D. (2015). Developing a motivation-based segmentation typology of Facebook users. Marketing Intelligence & Planning, 33(7), pp.1071-1086.

Stangierska, D. and Górska, H. (2016). Traditional Marketing, Relationship Marketing and Experiential Marketing of Services and Product Brands: Communication with the Consumer on Facebook Portal. Problemy Zarzadzania, 58(1/2), pp.125-137.

Tafesse, W. (2015). Content strategies and audience response on Facebook brand pages. Marketing Intelligence & Planning, 33(6), pp.927-943.

Tsimonis, G. and Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), pp.328-344.

Volam, S. (2014). Marketing in Facebook. Journal of Socialomics, 03(02).

Waddingham, J. (2013). The future of Facebook fundraising. International Journal of Nonprofit and Voluntary Sector Marketing, 18(3), pp.187-191.

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My Assignment Help (2021) Facebook's Communication And E-Communication Strategies: A Business Essay. [Online]. Available from: https://myassignmenthelp.com/free-samples/hc1021-interpersonal-and-e-communication/marketing-plan-for-facebook.html
[Accessed 01 March 2024].

My Assignment Help. 'Facebook's Communication And E-Communication Strategies: A Business Essay.' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/hc1021-interpersonal-and-e-communication/marketing-plan-for-facebook.html> accessed 01 March 2024.

My Assignment Help. Facebook's Communication And E-Communication Strategies: A Business Essay. [Internet]. My Assignment Help. 2021 [cited 01 March 2024]. Available from: https://myassignmenthelp.com/free-samples/hc1021-interpersonal-and-e-communication/marketing-plan-for-facebook.html.

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