Your task as consultants is to provide recommendations for new product development and its commercialisation for Mud & Musk. In particular, you are required:
Your analysis and recommendations at all stages need to be realistic and needs to take into the account organisational capabilities of the client. Be critical - if you feel that not all ideas will work, there is no point to paint a favourable picture for the industry partner.
All reports must follow a set format, which is shown below. Students are free to use other relevant sources and other chapters of the textbook provided they are relevant and all external sources have been acknowledged via in-text citations.
Table of content
Does not count toward the word limit
Please use an automatic function in MS Word to produce the table of content.
Does not count toward the word limit
This is a brief section that briefly summarizes what you have done and what your recommendations are.
Section A: Competitor analysis
Competitor analysis needs to be performed by identifying:
You may use competitors’ website or any other information you find to perform competitor analysis. It is imperative that you familiarise yourselves with the client’s website (https://www.mudandmusk.com/) to understand Mud & Musk’s product range to perform a competitor analysis.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2021). Strategic Marketing. Retrieved from https://myassignmenthelp.com/free-samples/mktg3303-strategic-marketing/implications-for-business-strategy-and-brand.html.
"Strategic Marketing." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/mktg3303-strategic-marketing/implications-for-business-strategy-and-brand.html.
My Assignment Help (2021) Strategic Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/mktg3303-strategic-marketing/implications-for-business-strategy-and-brand.html
[Accessed 13 April 2021].
My Assignment Help. 'Strategic Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mktg3303-strategic-marketing/implications-for-business-strategy-and-brand.html> accessed 13 April 2021.
My Assignment Help. Strategic Marketing [Internet]. My Assignment Help. 2021 [cited 13 April 2021]. Available from: https://myassignmenthelp.com/free-samples/mktg3303-strategic-marketing/implications-for-business-strategy-and-brand.html.
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please see comments given by tutor 1 You have not formulated an aim for this presentation and, therefore, not related it to the LOs 2 You have not identified a context to apply the theories, so you are not meeting the LOs. Although your title sta...
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